In this episode of Customer Growth Sessions, host Pat welcomes Paula Wise, the founder of Sampleit, a curated box of healthy snacks for kids designed as an interactive taste test game. Paula talks about the inspiration behind Sampleit, the challenges she faced, and the steps she took in launching her business. She shares valuable insights on gathering customer feedback, the importance of launching even without perfection, and the role of community and inner circles in promoting her business. Paula also discusses her experiences with different marketing strategies and tools, concluding with practical advice for aspiring entrepreneurs. Discover how Sampleit is reimagining healthy snacking—explore their full offerings on Sampleit and follow @sampleitbox on Instagram.  Tools mentioned in this episode: 99designs—used to create a very inexpensive logo Canva—used to create the scorecard and other materials Google Forms—used for collecting information and creating surveys Squarespace—used to build the initial website and create a page with snack links Venmo—used for payment processing in the early stages Typeform—used to create and send out surveys for feedback Pirate Ship—used for shipping management Subbly is used as a website platform specifically for subscription boxes Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.