Today, we'll dive into the intrigue surrounding Elon Musk and the revelation of a secret child with an exec at his brain implant company. We'll also look into TikTok spreading its wings with a new image-sharing app called 'Whee.' For you live-stream enthusiasts, Instagram is rolling out live broadcasts for close friends. Gen Z is shaking things up by ditching Google in favor of Reddit for product searches. And finally, we'll explore how TikTok is evolving to resemble Yelp. Stick around for all this on today's episode of Creator Daily.

Elon Musk, the CEO of Tesla and SpaceX, is in the news again for his expanding family tree. According to a Bloomberg report, Musk has recently welcomed another child into the world, this time with Shivon Zilis, an executive at his brain implant company, Neuralink. This isn't the first time the duo has shared parental roles; they previously had twins together, as discovered by Business Insider in court documents released in 2022.
Musk is known for frequently sharing his concerns about what he perceives to be a global depopulation crisis. Reflecting his worry, he reposted a chart suggesting Europe is facing a "fertility crisis" and commented on the potential dire future of civilization.
The tech mogul is no stranger to controversy, with recent reports shedding light on instances of alleged inappropriate conduct and relationships with women at his companies. This includes allegations from a Wall Street Journal report about a sexual relationship with a former SpaceX intern who became an executive, and claims from other employees detailing unwanted advances and requests to bear children.
Moreover, a group of former SpaceX engineers have sued Musk, accusing him of creating a hostile work environment that includes sharing explicit content and disparaging comments about women and the LGBTQ+ community.
The revelation of Musk's latest child with Zilis adds to a total of twelve known offspring from various relationships throughout his life, including those with musician Grimes and others from prior partnerships. Musk has often highlighted his worry about a collapsing birth rate, which he once referred to as "the biggest danger civilization faces" during an interview. His nonprofit organization even donated a significant sum to study the issue further. However, his personal activities and alleged conduct in the workplace continue to spark conversations and stir controversies.

TikTok has introduced a new social app called Whee, which aims to keep friends connected through sharing real-life photos in a private setting. It's an Instagram-like feed but exclusive to a user's close friends, encouraging authentic interactions and personal moments. But this isn't TikTok's first foray into image sharing. Earlier, they launched Notes, another photo sharing platform but with a broader public sharing approach, offering content like travel tips and recipes.
These moves come in the wake of similar successful platforms in the Chinese market, like Xiaohongshu, which integrates eCommerce. TikTok's ventures into image sharing, particularly Whee, might be aimed at capturing trends and enabling private sharing, which could potentially translate into data for ad targeting or tapping into the eCommerce aspect. While some may find the launch peculiar considering the saturated market with established players like Instagram and Snapchat, TikTok is pressing forward, testing the waters to see if users will switch to their new app for sharing visual content.

Hey there, Instagram is making it more personal for you to go live. Starting from today, you have the option to stream live broadcasts exclusively for your Close Friends. What does this mean? Instead of sharing with all your followers or the entire public, you can now select a small group of pals for a more intimate experience.
And here's a fun part: not only can you go live for your Close Cherished Circle, but you...

Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategy, and emerging trends in the overall creator landscape. Today, we're diving into a report that suggests X might not be the go-to spot for news it once was. We'll also talk about TikTok's new feature allowing users to search images in their TikTok Shop, which is shaking up the e-commerce game. Plus, X is stepping up its data game with advanced analytics for premium subscribers. We'll take a peek at what YouTube's brewing with a test run of their own Community Notes. And for those in the business sphere, get ready; TikTok is set to launch a feature for creating your very own virtual characters. Stick around for a jam-packed episode full of insights!

According to a recent report by the Reuters Institute Digital News Report, it seems that the social media platform X is losing its grip as a preferred source for news among social media users. Even though there's been a push by Elon Musk to establish X as the most truthful and trustworthy news source, it appears that TikTok is now overtaking X in many regions as a more prominent news provider.
This shift isn't entirely unexpected for Facebook, since its parent company Meta has been intentionally reducing its news coverage footprint. However, for X, this change is particularly notable since it undermines claims of its ascent as a premier news app, a stand frequently defended by Musk as a rationale for why traditional media might view his project negatively.
The report, which is based on responses from more than ninety-four thousand participants across forty-seven countries, indicates that while YouTube and Facebook are still the most used platforms for news, both are seeing a decrease in users relying on them for news content, with TikTok's popularity on the rise.
One reason behind TikTok's growing prominence is causing concern among authorities in the United States and elsewhere; TikTok's association with the Chinese Communist Party raises fears about the potential seeding of pro-China coverage to Western audiences.
The document also highlights difficulties users face in determining the credibility of news on X, suggesting a need for X to work harder to gain trust from news consumers. Overall, these trends paint a revealing picture of online news consumption and how social platforms are adapting to, or falling behind in, their roles as news sources.

TikTok is enhancing its search capabilities with a nifty new feature that allows users to find products in TikTok Shop using images. This was discovered by social media analyst Jonah Manzano, who came across a pop-up tab that prompts users to find items using an image search.
Here's how you do it: Simply take a photo of the product you're interested in with your camera, making sure it's well-centered and against a plain background. This makes searching for products quicker and easier, as you don't have to rely on typing out text descriptions anymore. 
This type of image search technology is something that Google Lens already offers, and now TikTok users in the United States and Southeast Asia can access it too. If you have the latest TikTok app version and you're in these regions, you'll see a camera icon in the TikTok Shop search bar which you can tap to use the new image search feature.
While TikTok has been seen by some as a potential search engine, particularly among Gen Z and young Millennials, interest has waned according to a CivicScience report in 2023. Despite that, TikTok has several incentives to continue developing its search functions. For one, the app introduced search ads last year, which is a valuable revenue source for brands. Also, creators can use TikTok Search Insights to discover the most-searched topics, helping them to target their content more effectively.
The drive towards more refined search capabilities could mean a big win for...

Today, we've got some hot topics to dive into. First, we'll discuss how Meta's Ray-Ban glasses are getting an update that allows them to post directly to Instagram stories. Next, we're looking into a fresh report from Pinterest revealing what's catching the eye of Gen Z users. Then, we've got some news on TikTok potentially shaking things up with their global user operations team. Plus, Twitch is changing the game with a new strategy for managing violent and sexual content, giving the power of choice back to the users. And finally, X is tightening up its rules, now requiring those who share ad revenue to confirm their ID. Stay tuned as we unpack all of these stories and more on today's episode of Creator Daily.
===
Looking to share those perfect moments without fumbling for your phone? Well, Meta's got a new trick up its sleeve. The company's partnership with Ray-Ban has birthed smart glasses that can now post Instagram stories all by themselves. That's right, with a simple voice command, you can tell your glasses to share your latest snapshot directly onto Instagram. Just say, "Hey Meta, share my last photo on Instagram," and consider it done. 
But that's not all, Meta is integrating a few more goodies into these stylish frames. Think of meditating while on a walk, courtesy of a collaboration with the meditation app Calm. Users can now also enjoy guided meditation sessions through the glasses, with a free three-month subscription offer on the table for Ray-Ban Meta smart glasses owners. 
And for music lovers, there's something too. Streaming Amazon Music is as easy as saying, "Hey Meta, play Amazon Music," and your glasses will cue up a recommended playlist just for you. If you need to adjust the volume or pause the tune, touch and voice controls are there to bypass the need for your phone. These updates come following previous support for both Spotify and Apple Music.
But remember, these nifty features will be rolled out incrementally, so keep an eye out for updates. And in case you missed it, last month Meta enhanced the smart glasses with AI capabilities that can, among other things, interpret signs in various languages and even suggest Instagram captions. It seems like the future of seamless social sharing and more might just rest on the bridge of your nose.
===
Pinterest is spotlighting a significant trend within its platform: it's fast becoming a go-to destination for Gen Z users, who are now its fastest-growing demographic, comprising over forty percent of global monthly users. These young Pinners aren't just casual browsers either; they're highly engaged, frequently searching and saving at a higher rate compared to other generations.
Given their notable presence on the platform, Pinterest is advising marketers to pay attention to six key strategies to effectively reach Gen Z. These include optimizing content descriptions to appear in searches, building traction for transactions as users are more likely to buy products they've saved, making pins easily shoppable to take advantage of the fact that a majority of weekly Gen Z Pinners are always open to shopping, and staying ahead of the fast-changing trends that this demographic is keenly attuned to.
In addition, marketers should connect with cultural moments that resonate with Gen Z and not forget that a significant portion of shoppers on Pinterest also includes those buying for Gen Z, such as many American moms. Understanding and strategizing around these insights could prove to be a game changer for brands looking to refine their marketing on Pinterest.
The full report titled "It's a Gen Z World" is available for those interested in delving deeper and making the most of their marketing campaigns targeted at the young cohort on Pinterest.
===
TikTok is bracing for a significant shake-up, with reports indicating a new wave of layoffs targeting its operations, content, and marketing teams. Word on the street,...

Today, we'll be diving into YouTube's probe into OpenAI's use of creators' content and their confidence in their in-house AI. We'll discuss TikTok's move to amplify music promotions with Fan Spotlight and explore X's new initiative to implement a Grok Analysis button for AI-generated content fact-checking. Plus, we'll look at TikTok's recent program aimed at spotlighting creators who are driving positive impact. Finally, we'll delve into X's decision to make post likes invisible across the platform. Stay tuned for all of that and more on Creator Daily.
===
YouTube is taking a close look at claims that OpenAI may have scraped content from its platform without permission to train its text-to-video generator, Sora. Google's CEO, Sundar Pichai, confirmed the investigation on The Verge's podcast 'The Decoder', following recent reports about OpenAI's alleged use of YouTube videos. The company's CEO, Neal Mohan, previously stated that any such use of creator content by OpenAI would directly violate YouTube's terms of service.
The situation is heating up as OpenAI also faces controversy over allegedly using actress Scarlett Johansson's voice for ChatGPT, against her wishes. Meanwhile, Pichai addressed concerns about the role of AI in content creation and how Google and YouTube's approach differs from that of OpenAI's products. They are focusing on creating tools for artists rather than releasing general-purpose tools to the public, aiming to keep the creator community at the core.
As the AI field evolves, Pichai suggested that platforms which better support content creators will ultimately prevail. The full interview with Sundar Pichai on The Decoder discusses these issues in greater depth, exploring how Google and YouTube plan to add value back to creators in the age of AI.
===
TikTok just rolled out a new feature called Fan Spotlight to supercharge music promotions on the platform. Riding the wave of the recent licensing deal with Universal Music Group, TikTok is going all in on leveraging popular artists like Billie Eilish to drum up more user engagement. With Fan Spotlight, musicians can now pin up to five fan videos they love to the top of their music tab. This not only gives fans the thrill of being recognized by their favorite artists but also serves as a clever promotional tool. As fans create and post tribute videos, the artists amplify these by showcasing them, stirring up more content and excitement on the app. It's an ingenious cycle of promotion and engagement that's likely to appeal to even more musicians, especially since TikTok has become essential in music discovery.
This feature also marks a harmonious culmination to the challenging times when licensing issues between TikTok and UMG made it tough for users to include many artists' music in their videos. Thankfully, with those disputes in the rearview mirror, artists like Eilish and Taylor Swift, also under UMG, can fully harness TikTok's promotional power. So long as TikTok stays clear of any potential bans in markets like the U.S., this could mean big things for music promotion on the app.
===
Elon Musk is steering his attention towards AI and robotics, and in line with this, X is enhancing its Grok chatbot with a new "Grok Analysis" button. Positioned within the app's bottom function bar, this feature aims to provide AI-driven fact checks for any post on the platform. However, the technology isn't quite ready for prime time just yet.
The button will take center stage in a new user interface layout, but there have been some hiccups. The Grok system has previously been tripped up by sarcasm and non-literal language on the platform, leading to incorrect trend highlights. For instance, Grok inaccurately reported an NBA player going on a vandalism spree and other false events like an unusual sun behavior and a missile attack on Tel Aviv, all due to misread X posts.
To complicate the matter, Musk is planning to...

Today, we're talking about Jimmy Donaldson, aka MrBeast, shaking up the fast-food world with the "MrBeast Box" at Zaxby’s. We'll also dive into X's latest addition to Communities to boost user engagement. Then, we'll look at Reddit's return to its classic award system, admit their recent misstep. Next, TikTok is pushing the boundaries with tests on 60-minute video uploads. And finally, we'll explore why the Instagram Chief is highlighting post share rates as a key factor for increasing your reach. It's a packed episode, so let's jump right in!
===
YouTube sensation Jimmy Donaldson, better known as MrBeast, has switched things up from his MrBeast Burger venture to a brand-new collaboration with fast food chain Zaxby's. They've introduced the 'MrBeast Box' at Zaxby's locations across the country, where they're known for their chicken dishes. The box is priced starting at $12.99 and comes fully loaded with chicken, fries, Texas toast, and an exciting new addition—MrBeast's very own Feastables' milk chocolate bar. This partnership also provides an exciting platform to showcase Feastables' newly reformulated chocolate bars, which Donaldson has playfully dubbed "the best-tasting chocolate ever made by mankind."
Donaldson, who fondly recalls going to Zaxby’s growing up, is thrilled to include his chocolate in the MrBeast Box, pairing what he believes to be the best chicken and chocolate on the market. Beyond the box, this partnership will extend into video integrations and social media content. On the flip side, some might be curious why the Carolinian YouTuber has teamed up with Georgia-based Zaxby's when there's also North Carolina's own Bojangle's in the picture. Yet, MrBeast's foray into Zaxby's seems smooth and promising, unlike his previous fast-food endeavor, MrBeast Burger, which, despite its initial growth, faced quality control challenges and legal disputes over expansion strategies. Now, this new collaboration is set to take the fast-food and chocolate industries by storm, minus the controversy.
===
As group engagement keeps climbing on X, the social media platform continues to enhance its Communities feature to foster this growth. They're rolling out new analytics for community admins to better understand what sparks interest and grows their groups. Alongside this, they plan to introduce Community-specific Spaces chats, which aim to boost group interaction further. 
Additional tools for moderators are on the horizon too, helping with management tasks, battling spam, and improving reporting functions. These forthcoming updates build upon the recent changes, such as community recommendations, streamlined in-group searching, and showcasing trending Communities.
Despite the company’s challenges during Elon Musk's acquisition, including significant staff turnover, X has identified Communities as a significant area for expansion. The focus seems warranted as X reports a staggering 600% increase in the time users spend on Communities within the last year. This is even though the platform hasn't seen a rise in its user base during the same period. With more than 350,000 communities and about 650,000 posts created daily, these new features seem poised to solidify Communities as a central part of the X experience.
===
Reddit is making a U-turn, bringing back its classic award system after realizing its recent changes weren't up to snuff. They admitted that the golden upvote system they tried to implement simply didn't resonate with users, stating, "We tried something new, it wasn’t great (you called it)." Starting today on its website and mobile apps, Reddit is reintroducing its old awards, now with a slightly revised look.
The core idea remains unchanged, but they're making user experience a bit smoother. You'll see an award button under posts that qualify, there's a neater user interface, and there's even an awards leaderboard to showcase the posts and comments raking in the...

Today we'll touch upon TikTok creators taking legal action against the divest-or-ban law. We'll also discuss the YouTube CEO's stance on creators deserving Emmy recognition. Then, we're diving into Snap's innovative program for tracking the carbon footprint of digital advertising. Don't miss out as we explore Instagram's fresh interview series with leading creators. And finally, we'll unravel Reddit's latest enhancements to its popular 'Ask Me Anything' sessions. Let's get right into the mix.
===
Eight TikTok creators have taken a bold legal stand, filing a lawsuit challenging a law that could prohibit TikTok unless its Chinese parent company ByteDance divests from it. They argue the law threatens their livelihoods and their unique form of creative expression. Their case builds on First Amendment grounds and draws attention to the app's distinctive features, like its recommendation algorithm and specialized video editing capabilities, which they argue make TikTok a one-of-a-kind platform that fosters a unique culture and form of content.
The creators are concerned that an ownership change could fundamentally change the platform, much like what some have experienced with Elon Musk's takeover of X. They have noted that their presence on alternative platforms like Facebook and Instagram doesn't come close to their reach on TikTok. The lawsuit emphasizes that TikTok content can convey a different meaning than if shared elsewhere due to these unique features. Filed in the federal Court of Appeals in DC, the lawsuit seeks to have the divest-or-ban law ruled unconstitutional and prevent its enforcement. The creators, including personalities like rancher Brian Firebaugh, book reviewer Talia Cadet, and college football coach Timothy Martin, are not just fighting for their own interests, but for the broader TikTok community that values the platform's distinct voice in the digital landscape.
===
Should YouTube creators be rubbing shoulders with traditional TV stars at awards shows like the Emmys? Well, YouTube CEO Neal Mohan seems to think so. He's made a pretty compelling case for it, arguing that YouTube—and its creators—have become a significant force in entertainment.
According to Mohan, it's not just about vlogging from bedrooms anymore. Creators on YouTube are putting together writers' rooms, production teams, and business strategies to churn out content that's not just popular, but boundary-breaking. Take the variety program "Good Mythical Morning," which boasts over 18 million subscribers. Its creators, Rhett and Link, manage to integrate viewer feedback almost instantly, unlike traditional shows that might have to wait for a new season.
So the point here is this: if YouTubers are professionally producing content and engaging massive audiences, why shouldn't they be recognized by prestigious TV awards? It's true, YouTube's algorithm does play a big role in what content gets seen, but then, so many YouTubers are getting views that rival television programs. That indicates a level of cultural impact that can't be ignored.
Now, there's still debate around the subject. Some argue that YouTube content is less about the audience and more about gaming the algorithm. Yet others might see the creators' work as a fresh, responsive form of entertainment reflecting modern culture.
Mohan's take is that YouTube creators are defining a new era of entertainment, and they deserve the same acclaim as other creative professionals. The gap between traditional TV and online content continues to narrow, with online media swiftly gaining ground. So the question remains: will we soon see YouTube giants standing alongside Emmy winners? Only time will tell, but the conversation about the value and recognition of online content creation is certainly heating up.
===
Snapchat is stepping up its game in the environmental department with a brand new initiative to help advertisers understand the carbon...

In today's episode, we'll dive into Instagram's latest update, warning that longer Reels may not perform as well as you'd hope. Plus, 'X' celebrates a milestone with over half a million users contributing to Community Notes. And in the world of ad tech, Reddit is bringing a Google veteran on board to navigate their post-IPO journey. We'll also take a sneak peek at Instagram's new 'Peek' feature, aimed at boosting user interaction. Finally, stay tuned to hear about TikTok's experiments with a brand new feature that could change the game for collaborative posting. Let's get into it!
===
For all the Instagram creators out there, here's a tip straight from the platform's content team: Posting Reels longer than 90 seconds might not be your best move. This insight was shared by the Instagram crew at a recent creator event in New York, where CEO Adam Mosseri addressed various platform-related questions. According to Mosseri, and a slide presented at the event, Reels exceeding the 90-second mark could see a dip in distribution. 
Sure, Instagram allows you to upload Reels that are longer, even experimenting with three and ten-minute long Reel uploads. However, based on this new advice, it seems these longer formats may not be performing as well as expected. 
Apart from the length of Reels, Instagram also pointed out that other factors such as posting recycled content, using watermarks from other apps, and low-quality content can all negatively impact your reach. On the other hand, syncing your posting times with updates on other platforms could work to your advantage, presumably due to the benefits of cohesive branding and conversation generation.
Creator monetization and the challenges of developing an equitable and sustainable program were also discussed by Mosseri. While subscriptions could be a solid revenue path, they seem to be fitting just for a small subset of creators. So, if you're looking to maximize your performance on Instagram, it might be time to cut those Reels down to size and focus on original, high-quality content.
===
The platform X, formerly known as Twitter, has hit a new benchmark with its Community Notes feature, exceeding half a million contributors worldwide. This crowd-sourced fact-checking tool, initially called Birdwatch, allows users to add fact-checks and corrections alongside posts. The impact is apparent; users are less likely to repost content that has a Community Note attached, and these notes enjoy higher levels of trust compared to standard misinformation flags.
Despite the positive aspects, Community Notes isn't perfect. The slow process and the requirement for bipartisan agreement on notes mean many do not appear in time to curb the spread of misinformation, with only a small percentage ever making it into the app.
X is working on refining the system, especially the speed at which notes are shown. However, the reduced moderation workforce from 2,294 employees down to 1,849 since Musk's ownership has sparked concern. The downsizing has led to reports of increased hate speech and other issues, which robust moderation teams might have mitigated.
While the platform continues to face a 50% decrease in ad revenue, the expansion and improvement of the Community Notes system offer a glimpse of hope that it might eventually take up the slack left by the reduction in staff moderators. But whether it can effectively handle the task remains to be seen.
===
Reddit has recently welcomed a new member to their team, a veteran straight from Google, Jyoti Vaidee. Now holding the title of vice president of ads product, Vaidee's role comes as a key move post-Reddit's successful initial public offering. With a rich background in monetization strategy at Google, where she led the Display Ads unit, she's geared up to steer Reddit's ad product strategy, execution, and management, working closely with Roelof van Zwol.
This move marks an important change...

In today's episode, we'll discuss the ripple effects of Jack Dorsey's departure from Bluesky and what it signifies for social media's future. We'll touch on Reddit's impressive user growth and revenue surge in the first quarter. Find out why Instagram is now edging out TikTok when it comes to video-based user acquisition. Learn about the new feature from Threads that lets creators see how many people are viewing their posts. And we'll delve into the startling report indicating that publisher referrals from Facebook have halved. Stay tuned for all this and more on Creator Daily.
===
Jack Dorsey, the former CEO of Twitter, now known as X, has confirmed his departure from Bluesky, a decentralized social media project. Dorsey, who still owns shares in Twitter, will no longer play an operative role in social media but remains committed to his other ventures. Notably, he will focus on Block, formerly Square, which includes a point-of-sale business and crypto-related bets, with a particular interest in Bitcoin's potential impact in Africa.
Dorsey's management style has been criticized by former employees of Block and Twitter as detached, and some suggest that his leadership lacked strength and foresight. His departure symbolizes the end of an era; social media has evolved to take on more serious economic and social responsibilities requiring mature leadership—a contrast to Dorsey's unconventional style. Social media CEOs like Mark Zuckerberg and Evan Spiegel have evolved, reflecting the industry's growth into a legitimate business sector.
While Dorsey has supported Elon Musk's involvement with Twitter and seems to align with Musk's critical view of the company's past management, his exit from Bluesky points to the significant changes in what social media once represented. It also emphasizes a point where idealism must meet the demands of capitalism, a junction where Dorsey has lingered for quite some time. With his latest move, he chooses a path that leans away from direct involvement in the industry he once helped shape, taking a backseat to focus on other interests.
===
It's been a significant quarter for Reddit as the company has just delivered its first quarterly performance update since becoming a publicly listed company. The platform is experiencing a surge in user engagement, hitting an all-time high with 82.7 million daily active users, marking a 37% increase from the previous year. Revenue-wise, things are looking up with a substantial 48% year-over-year increase, translating to $243 million for the quarter.
However, it's worth noting that while daily active users have hit a peak, this doesn't necessarily represent the highest user activity Reddit has ever seen. In the past, around 2019, the monthly active users were reported at 430 million, which could suggest that daily active numbers had potentially been much higher at some point. But since Reddit has shifted its reporting standards to focus on daily metrics, this is the highest they've reported within that context.
Despite these gains, not everything in the report is rosy. The bottom line shows Reddit operating at a $575 million loss, mainly attributed to increased costs from stock-based compensation and related taxes following its IPO.
As Reddit continues to evolve, attracting more users and refining its revenue streams remains vital. The platform's international growth efforts and developments in ad options are proving to be key strategies in this effort. Reddit may also be benefitting from a user migration from X, as the platform becomes increasingly important for brand insights and genuine product discussions.
Looking ahead, it's clear Reddit is on an upward trajectory, even considering the short-term financial setbacks. As they work towards restructuring their business for better revenue potential, the focus will be on how they can continue to draw in users and establish themselves more firmly in the competitive...

Today, we're diving into the crystal ball with 'TikTok Trends 2024: The Most Important Trends To Watch'. We'll look at how Meta is easing marketers into generative AI with innovative tools. Plus, we'll discuss Reddit's latest user and revenue surge in Q1. Don't miss our coverage on TikTok's upcoming webinar on campaign and creative optimization. And finally, we'll talk about TikTok's move to add an 'AI-generated' label to watermarked third-party content. Stay tuned!
===
If you're curious about what's happening on TikTok, you're not alone. TikTok has become a hotbed for trends and memes, influencing content across various platforms. Lately, there have been a few key trends that are catching users' attention.
Firstly, there's the "Sad Hamster" meme, pairing an adorable hamster with a violin soundtrack that's perfect for expressing those overwhelming moments in life. Then there's the "All That Work And What Did It Get Me?" trend, where users lip-sync to a "Glee" song to share their frustrations over efforts that didn't pan out.
We've also seen the "Gonna Be Okay" trend, where users give a sitcom-style chuckle to situations that turned out better than expected. And let's not forget about silent reviews and beginner-friendly tutorials that are becoming increasingly popular as informational content on the app.
A big shift in TikTok is its evolution into an ecommerce platform. Many users now turn to TikTok for product reviews, with a survey showing that 65% look to content creators for recommendations. Additionally, with the launch of TikTok Shop in the U.S., direct purchasing within the app has become a reality.
Niche communities also thrive on TikTok, using hashtags to connect over shared interests. And trends like "deinfluencing" are gaining traction, advising users on avoiding unnecessary spending – an interesting counter to the ecommerce push.
If you're looking for relatable content, "staying delulu" could be your go-to, where users embrace their ambitious aspirations. For a dash of creativity, thrift-flipping showcases personal style through upcycled fashion. And the “Of Course” trend is perfect for a laugh, with users playing on group stereotypes.
Yet, amidst the frenzy of fast-paced content, there’s a call for simpler, immersive visual content that provides a break from overstimulation. Lastly, TikTok’s Creative Center might just be the tool you need for inspiration, offering data on trending hashtags, songs, and videos.
TikTok is reshaping the landscape of trending content, with new formats emerging at lightning speed. As a brand or creator, staying authentic and reacting quickly to trends is key to staying relevant and captivating your audience on TikTok.
===
Meta has rolled out new generative AI tools aimed at advertisers, addressing the need for more control and adherence to brand guidelines in the creative process. These tools, which include image and text generators, are designed to expedite the production of creative content while ensuring that the final outputs align with a brand's specific preferences.
The image generator, which is initiated with assets provided by advertisers, allows for the creation of image variations to fit different scenarios. For example, advertisers can request an existing image of a cup of coffee set against a background of sunny farmland to be altered to depict the cup surrounded by coffee beans and lush leaves. Meta plans to introduce text prompt capabilities for the image generator in the future but there's no confirmed timeline for this yet.
In addition to image generation, Meta is enhancing its AI-powered text generation by extending it to ad headlines. The update comes with feedback from advertisers aiming for more varied suggestions that better reflect their brand values and key selling points.
Meta's AI advancements are part of its broader strategy to simplify and automate the ad creation process, freeing up...

Today we'll dive into YouTube's latest test of an AI Ideas Generator designed to amplify your clip creativity. We'll look at Tubi's innovative approach, launching a 'fan-fueled' studio aiming to empower up-and-coming filmmakers. Wondering about TikTok's influence on shopping habits? We'll explore new insights on its impact in product discovery. And lastly, we'll discuss YouTube's expanded testing of the AI-driven 'Jump Ahead' feature, changing how viewers interact with video content. Stick around for these exciting updates!
===
YouTube is stepping up its game for content creators with the live test of a new AI-driven tool that provides ideas for new videos. If you've ever been stumped about what your next YouTube clip should be about, this tool could be a game-changer. You see, by using data on viewer trends, the AI suggests not only topics but offers full content outlines to help creators come up with their next viral hit. While the tool aims to tap into what viewers are looking for, there's a bit of concern it could lead to repetitive content, based on what's already popular rather than innovative ideas.
Despite that, the potential for creators to engage with their audience by following trends is an exciting aspect of this feature. As of now, YouTube has rolled out this new feature to a select number of English-language channels, with plans for wider access in the future. So, keep an eye out creators, because it sounds like YouTube's new tool might just be the creative spark you've been looking for to craft your next sensational video.
===
Tubi is shaking things up in the world of streaming with the introduction of Stubios, a brand new 'fan-fueled' studio. This initiative isn't just for kicks; it's a real game-changer aimed at cultivating fresh talent in the filmmaking scene. Tubi has teamed up with Issa Rae's Color Creative to kickstart an incubation platform that's going to offer a ladder up to budding filmmakers trying to make a name for themselves.
The heart of Stubios is all about collaboration. Filmmakers step into the ring with their visionary ideas and pitch them to an audience who gets to chip in with their level of interest. If their ideas hit the mark and fan support pours in, Tubi steps up and provides those creatives with the resources to move their ideas from mere concepts to actual production.
Issa Rae is throwing her support behind this initiative, drawing on her experience mentoring participants on HBO's "Project Greenlight." Meanwhile, Tubi's CEO Anjali Sud is touting Stubios as a way to create culturally resonant films that speak directly to a diverse and youthful audience. By flipping the script on the traditional studio system where execs call all the shots, Stubios hands some of the reins over to online fan engagement to determine a project's fate.
With Stubios, creators pitch directly to fans via the platform, and if the crowd is wild about it, Tubi provides the greenbacks for preproduction. It's a bit like crowdfunding, with a twist – creators can use polls to engage their supporters on key creative decisions along the way. Should a creator strike gold with their first project meeting specific engagement and viewing targets, they're guaranteed an automatic go-ahead for their next venture.
Beyond just getting their work out there, creators under Stubios earn a flat fee for their original intellectual property, rake in an executive producer credit and fee, and nab additional fees if they take on deeper roles in their projects, like acting or producing music. Already, Tubi has shortlisted three creatives for the inaugural run of Stubios, with rapper Lady London set to produce a docuseries about the launch of her debut album.
But Tubi's catching on to something more – the behind-the-scenes action is just as much of a draw. Tubi's Nicole Parlapiano has highlighted how videos detailing the making of a film can sometimes pull in more eyeballs than the...

In today's episode, we'll dive into how TikTok and Universal Music Group have finally settled their differences with a fresh contract. Then, we'll explore how Kajabi is empowering creators by enabling them to create their own branded apps. Don't miss our coverage on Instagram's new interactive stickers designed to make Stories even more engaging. We’ll also discuss X's latest feature for premium subscribers - AI-generated news summaries to keep you informed at a glance. Lastly, we'll look into how Threads is boosting user control with the new option to manage who can quote their posts. Stick around for all this and more on Creator Daily.

Universal Music Group and TikTok have just turned a new page in their relationship. After a bit of a tiff, which saw UMG pulling its music from TikTok when their contract ran out in early February, the two have reached a new "multi-dimensional" agreement. Music from UMG's powerhouse lineup, including stars like Taylor Swift, Drake, and Olivia Rodrigo, is set to make a comeback to the app and its massive user base.
What stands out in this deal is the emphasis on safeguarding artists in the age of generative AI. Both TikTok and UMG are putting their heads together to protect the rights of artists and songwriters while ensuring that AI's evolution in the music industry doesn't trample human artistry. That means keeping AI-generated music that's unauthorized off the app and even rolling out improved attribution for artists and songwriters.
In the words of TikTok's Global Head of Music Business Development, Ole Obermann, the collaboration aims to responsibly develop AI tools. This partnership is not just about protecting creativity, it's also about embracing it, with new ways to monetize content tied to TikTok's e-commerce scene. The platform is also committed to enhancing the artist toolkit with better analytics and seamless ticket integration.
The teams are working hard and fast to make sure your favorite artists are back on TikTok. Given that the app has more than a billion users, this spells not just a truce, but potentially a whole new frontier for artist and fan engagement on TikTok.

Kajabi, known for enabling content creators to sell online courses, is stepping up its game by launching a new no-code solution that allows users to create their own branded mobile apps. This new offering puts the power in the hands of creators, letting them customize their app's appearance and content, from the icon to the layout, and even the push notifications. It’s an extension of their current mobile app capabilities, but with this update, creators get to craft a more personalized user experience.
With feedback that suggested a strong desire for branded apps among its user base, Kajabi took note—62% of creators felt a branded app was key to their business, and more than half were ready to spend up to $100 a month for one. After beta testing with over 800 users, it's now available to all Kajabi customers.
What makes Kajabi's app service particularly enticing is its affordability and efficiency. Traditional app development can be a long, costly journey—often taking six months and running upwards of $60,000. Kajabi condenses this into a matter of weeks, at a fraction of the cost, sparing creators the risk of heavy investments that might not pay off, as was testified by nutritionist Raquel Britzke, who had a less-than-satisfactory experience developing her own app before switching to Kajabi.
However, it's not all smooth sailing—building a branded app with Kajabi is still a commitment, available only to creators on the platform at an extra cost of $89 to $199 per month, depending on the plan. These costs come on top of Kajabi's existing subscription fees.—and there’s the additional cut that Apple and Google take from in-app purchases.
As Kajabi competes in the no-code space with the likes of Wix and Thinkific, the platform plans to evolve by adding...

Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategies, and emerging trends in the overall creator landscape. Today, we'll dive into Instagram's latest update where the original content shines over copied material. We'll also discuss the staffing challenges X is facing with its moderation team compared to its peers. Plus, we're breaking down TikTok's new report on the expansion of TikTok Shops, and we'll explore how TikTok is cleverly bypassing those hefty App Store commissions. Stick around for all this and more, right here on Creator Daily!


Instagram is rolling out a new algorithm tweak that will shake up the way content is recommended to users. The platform is cracking down on aggregator accounts—these are the accounts that repost content from other creators without creating or enhancing it significantly. The change means that if an aggregator account reposts content more than ten times in a thirty-day period without materially adding to it, they'll be removed from Instagram's recommendations.
But here's the interesting bit: Instagram will be replacing these reposts with the original creator's post in recommendation spaces, giving credit to where it's due. However, this only happens if the original content is fairly new and the system is sure both posts are identical. Also, creators will even get notified when their post replaces a repost in recommendations.
To support smaller creators, Instagram is changing up the recommendation system. It'll test content with a small audience first and if it performs well, it'll show it to more users, regardless of how big the original creator's following is. This gives every creator an equal shot at going viral, similar to TikTok's appeal.
These updates are part of Instagram's broader shift towards prioritizing Reels and other recommended content, which has been a topic of discussion among creators who fear their content isn't reaching their followers. Instagram hopes these changes will level the playing field and give more attention to original content. The rollout is expected to happen over the next few months, so creators and users alike should keep their eyes peeled for these changes.


Recent European Union transparency reports reveal that the social media platform X now has significantly fewer moderation staff compared to other social media networks. This is following a massive reduction in staff, where X cut about 80% of its employees in 2022. The reports provided by the E.U. under the Digital Services Act allow for comparisons in terms of the ratio between moderation staff and users for each major social app. X is at the bottom with one moderator for every 60,249 users. For context, LinkedIn has a ratio of 1 to 41,652, TikTok is at 1 to 22,586, and Meta, which includes both Instagram and Facebook, has a ratio of 1 to 17,600.
However, these figures aren't entirely straightforward. For instance, Meta's number might effectively be doubled since the reported 15,000 content reviewers work across both Facebook and Instagram, each with 260 million E.U. users. Still, even with that adjustment, Meta's ratio would be more favorable than X's. Also, unlike other platforms, X's user count includes logged-out guests, but their ability to view content is less than logged-in users on other platforms, so this may not be a significant factor. Moreover, it's not entirely clear how many moderators are designated for E.U. concerns for each platform.
Examining X's overall global user base, the moderation workforce to user ratio becomes one moderator for every 297,458 users, if all 1,849 moderators are taken into account. In comparison, even with all of Meta's reported 3 billion users, the ratio remains 1 to 200,000, without including the additional 25,000 people tasked with safety and security.
This marked reduction in manual moderation at X has concerned various online...

In today's episode, we'll discuss TikTok's legal fight against a potential ban in the US, and how they're not taking it lying down. Then, we'll look at how Meta's betting big on AI after posting some solid growth numbers. We'll also touch on Snapchat's continued success with user growth and revenue. Plus, we're diving into how YouTube Shorts is driving a major lift in ad revenue. And finally, we'll explore why Meta is dishing out bonuses to influencers for using Threads.

Today we're diving into the implications of President Biden's signature on a bill that commences the process for ByteDance to divest TikTok. We'll explore how Reddit is revamping its app with a spotlight on comments. TikTok's decision to halt their incentive for daily video views is also on our discussion list, along with the growth of Threads, which is boasting a whopping 150 million monthly active users. And finally, we'll touch on strategies for staying pertinent in the rapidly evolving AI-centric world. So buckle up for a content-rich ride through the dynamic terrain of digital creation. Let's get started!

Today we're diving into X's big move to enter your living room with a brand new TV app for video content. We'll also touch on Instagram's latest feature rollout that gives more control and earning potential to creators through subscriptions. We'll glance at how Snapchat is gearing up for the 2024 Election with new civic engagement tools. Then, a heartwarming tale as Nigerian chess phenom Tunde Onakoya turns a 60-hour chess marathon into a fundraising success. And finally, we're discussing the implications of the Senate's decision to ban TikTok as the bill heads to President Biden. Stay tuned for all these stories and the insights they bring on today's episode of Creator Daily!

In today's episode, we'll be discussing how Discord's CEO, Jason Citron, envisions a more intimate internet experience. We'll also dive into how Taylor Swift is shaking up TikTok with her 'The Tortured Poets Department', in spite of an ongoing dispute with UMG. Plus, we'll talk about Instagram's new subscription options for creators, TikTok's launch of a new STEM content competition aimed at fuelling education, and we'll wrap up with the latest YouTube updates, including shopping features, creator tools, and how they're handling AI disclosure. Stay tuned!

Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategies, and emerging trends in the overall creator landscape. Today we're diving into the House's latest move to pass a 'TikTok ban', now heading to the Senate. We'll also talk about the Twitter alternative, Post News, announcing its shutdown. X is shaking things up with a new, AI-driven ad set-up to simplify marketing. Walmart+ is getting creative, bringing in celebrity moms to tackle TikTok questions for Mother’s Day. And we'll give a quick look at Search Engine Journal's list of the Top 30 Social Media Influencers around the globe. Stay tuned for all this on Creator Daily.

Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategies, and emerging trends in the overall creator landscape. Today, we're discussing Meta's foray into the world of AI as it takes on ChatGPT. We'll also dive into Meta's new move, integrating real-time AI image generation into WhatsApp, and how it could change the messaging game. Plus, YouTube is rolling out a Premium Placement Option for Shorts Ads, aiming to give creators and brands more visibility. Over on TikTok, there's a major cleanup underway, with the platform tightening its grip on "problematic" content to refine the For You Page experience. And lastly, we'll skim through Snapchat's latest insights on the impact of Direct Response and Brand Campaigns within the app.