Today, we'll be diving into YouTube's probe into OpenAI's use of creators' content and their confidence in their in-house AI. We'll discuss TikTok's move to amplify music promotions with Fan Spotlight and explore X's new initiative to implement a Grok Analysis button for AI-generated content fact-checking. Plus, we'll look at TikTok's recent program aimed at spotlighting creators who are driving positive impact. Finally, we'll delve into X's decision to make post likes invisible across the platform. Stay tuned for all of that and more on Creator Daily.
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YouTube is taking a close look at claims that OpenAI may have scraped content from its platform without permission to train its text-to-video generator, Sora. Google's CEO, Sundar Pichai, confirmed the investigation on The Verge's podcast 'The Decoder', following recent reports about OpenAI's alleged use of YouTube videos. The company's CEO, Neal Mohan, previously stated that any such use of creator content by OpenAI would directly violate YouTube's terms of service.
The situation is heating up as OpenAI also faces controversy over allegedly using actress Scarlett Johansson's voice for ChatGPT, against her wishes. Meanwhile, Pichai addressed concerns about the role of AI in content creation and how Google and YouTube's approach differs from that of OpenAI's products. They are focusing on creating tools for artists rather than releasing general-purpose tools to the public, aiming to keep the creator community at the core.
As the AI field evolves, Pichai suggested that platforms which better support content creators will ultimately prevail. The full interview with Sundar Pichai on The Decoder discusses these issues in greater depth, exploring how Google and YouTube plan to add value back to creators in the age of AI.
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TikTok just rolled out a new feature called Fan Spotlight to supercharge music promotions on the platform. Riding the wave of the recent licensing deal with Universal Music Group, TikTok is going all in on leveraging popular artists like Billie Eilish to drum up more user engagement. With Fan Spotlight, musicians can now pin up to five fan videos they love to the top of their music tab. This not only gives fans the thrill of being recognized by their favorite artists but also serves as a clever promotional tool. As fans create and post tribute videos, the artists amplify these by showcasing them, stirring up more content and excitement on the app. It's an ingenious cycle of promotion and engagement that's likely to appeal to even more musicians, especially since TikTok has become essential in music discovery.
This feature also marks a harmonious culmination to the challenging times when licensing issues between TikTok and UMG made it tough for users to include many artists' music in their videos. Thankfully, with those disputes in the rearview mirror, artists like Eilish and Taylor Swift, also under UMG, can fully harness TikTok's promotional power. So long as TikTok stays clear of any potential bans in markets like the U.S., this could mean big things for music promotion on the app.
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Elon Musk is steering his attention towards AI and robotics, and in line with this, X is enhancing its Grok chatbot with a new "Grok Analysis" button. Positioned within the app's bottom function bar, this feature aims to provide AI-driven fact checks for any post on the platform. However, the technology isn't quite ready for prime time just yet.
The button will take center stage in a new user interface layout, but there have been some hiccups. The Grok system has previously been tripped up by sarcasm and non-literal language on the platform, leading to incorrect trend highlights. For instance, Grok inaccurately reported an NBA player going on a vandalism spree and other false events like an unusual sun behavior and a missile attack on Tel Aviv, all due to misread X posts.
To complicate the matter, Musk is planning to...