Today, we'll dive into the intrigue surrounding Elon Musk and the revelation of a secret child with an exec at his brain implant company. We'll also look into TikTok spreading its wings with a new image-sharing app called 'Whee.' For you live-stream enthusiasts, Instagram is rolling out live broadcasts for close friends. Gen Z is shaking things up by ditching Google in favor of Reddit for product searches. And finally, we'll explore how TikTok is evolving to resemble Yelp. Stick around for all this on today's episode of Creator Daily.

Elon Musk, the CEO of Tesla and SpaceX, is in the news again for his expanding family tree. According to a Bloomberg report, Musk has recently welcomed another child into the world, this time with Shivon Zilis, an executive at his brain implant company, Neuralink. This isn't the first time the duo has shared parental roles; they previously had twins together, as discovered by Business Insider in court documents released in 2022.
Musk is known for frequently sharing his concerns about what he perceives to be a global depopulation crisis. Reflecting his worry, he reposted a chart suggesting Europe is facing a "fertility crisis" and commented on the potential dire future of civilization.
The tech mogul is no stranger to controversy, with recent reports shedding light on instances of alleged inappropriate conduct and relationships with women at his companies. This includes allegations from a Wall Street Journal report about a sexual relationship with a former SpaceX intern who became an executive, and claims from other employees detailing unwanted advances and requests to bear children.
Moreover, a group of former SpaceX engineers have sued Musk, accusing him of creating a hostile work environment that includes sharing explicit content and disparaging comments about women and the LGBTQ+ community.
The revelation of Musk's latest child with Zilis adds to a total of twelve known offspring from various relationships throughout his life, including those with musician Grimes and others from prior partnerships. Musk has often highlighted his worry about a collapsing birth rate, which he once referred to as "the biggest danger civilization faces" during an interview. His nonprofit organization even donated a significant sum to study the issue further. However, his personal activities and alleged conduct in the workplace continue to spark conversations and stir controversies.

TikTok has introduced a new social app called Whee, which aims to keep friends connected through sharing real-life photos in a private setting. It's an Instagram-like feed but exclusive to a user's close friends, encouraging authentic interactions and personal moments. But this isn't TikTok's first foray into image sharing. Earlier, they launched Notes, another photo sharing platform but with a broader public sharing approach, offering content like travel tips and recipes.
These moves come in the wake of similar successful platforms in the Chinese market, like Xiaohongshu, which integrates eCommerce. TikTok's ventures into image sharing, particularly Whee, might be aimed at capturing trends and enabling private sharing, which could potentially translate into data for ad targeting or tapping into the eCommerce aspect. While some may find the launch peculiar considering the saturated market with established players like Instagram and Snapchat, TikTok is pressing forward, testing the waters to see if users will switch to their new app for sharing visual content.

Hey there, Instagram is making it more personal for you to go live. Starting from today, you have the option to stream live broadcasts exclusively for your Close Friends. What does this mean? Instead of sharing with all your followers or the entire public, you can now select a small group of pals for a more intimate experience.
And here's a fun part: not only can you go live for your Close Cherished Circle, but you...