In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content. Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance. We also challenge the belief that a good-looking website automatically performs well, emphasizing the impo...

In this episode I sit down with Jen Foster, a Wall Street Journal and USA Today bestselling author, to explore the transformative power of publishing a book as a marketing strategy. Foster, founder of Elite Online Publishing, reveals how professionals can leverage existing content like blog posts and presentations to create impactful books that establish thought leadership and drive business growth. The conversation delves into the practical aspects of book creation, highlighting innovative t...

Video has always been a powerful storytelling tool. It connects emotionally, captures attention, and communicates complex messages with clarity. But now, imagine amplifying that power by combining it with AI. When AI meets video, it becomes a scalable, personalized, and highly engaging media vehicle that can elevate your marketing in ways we’ve never seen before. That’s the topic of today’s conversation: AI-augmented video production—how it works, what it enables, and why it’s a game-changer ...

Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic. Google’s rol...

Programmatic advertising isn’t just for the deep-pocketed brands anymore. What was once an exclusive space for large-scale advertisers has become far more accessible, opening the door for small businesses to tap into sophisticated ad strategies without breaking the bank. Lower entry costs and smarter targeting tools have leveled the playing field—and in this episode, I’m chatting with Jessica Chase, Co-Founder and CEO of Above the Fold, a digital ad agency that lives and breathes ...

Let’s dive into the legal side of creating content with AI. If you’re using generative tools like ChatGPT, MidJourney, Canva, or anything similar to produce images, videos, or written content, it’s essential to understand how intellectual property laws come into play—and to ensure you're staying compliant. Your prompts may be original, but the outputs generated by these tools might not be, and that can raise serious legal concerns down the road. To help us unpack this, I’ve invited Alexis Nel...

Are you grappling with digital marketing challenges? In this episode, I tackle some of the most pressing questions that small businesses face in today's online landscape. Not only that, this episode is also designed to provide you with actionable insights and strategies to elevate your digital presence.One of the key areas we explore is how to improve your website's search engine rankings. I share proven techniques that go beyond basic SEO, offering a comprehensive approach to boost your visi...

In this episode, I outline highly effective digital marketing strategies for veterinary clinics. I begin by highlighting the importance of a well-designed, user-friendly website, which serves as the cornerstone of a clinic's online presence, providing essential information for both potential and existing clients.I then explore the roles of SEO, content marketing, and blogging in enhancing visibility and authority. By creating engaging content that addresses pet owners' concerns, clinics can i...

This episode explores key digital marketing tactics for law firms to boost their online visibility and attract more clients:SEO for Lawyers: We dive into effective search engine optimization strategies tailored for law firms, including keyword research, content optimization, and local SEO techniques to improve organic search rankings. Learn how to create high-quality, relevant content that addresses potential clients' legal questions and concerns.PPC Advertising with Google Ads: Discover tips...

In this episode, I chat with Mathew Nelson, a seasoned Paid Media Strategist with 15+ years of Google Ads expertise. Mat has successfully managed millions in ad spend across diverse industries, including e-commerce, automotive, home services, and legal.Mat provides valuable insights into PPC strategies specifically tailored for law firms, discussing both the opportunities and challenges. His approach focuses on building a solid strategy and adjusting tactics to suit each firm's unique needs a...

In this episode, I talk to Amelia Coomber, a software engineer turned growth marketer with a 6-year track record of building and leading performance marketing teams for both high-growth DTC brands and B2B SaaS startups. Today we’ll talk about measuring the success of your podcast advertising. Over the past five years, the podcasting industry has experienced remarkable growth, with approximately 3.2 million active podcasts and over 200 million episodes available as of 2024. The audience h...

In today's digital-first business landscape, small manufacturers face unique challenges and opportunities when marketing to large corporations. The right digital marketing strategy can level the playing field, allowing smaller players to compete effectively with industry giants. By leveraging the power of online platforms and targeted digital tactics, small manufacturers can showcase their expertise, build credibility, and forge valuable connections with decision-makers in large corporat...

In this episode, I discuss the most common digital marketing challenges faced by small business owners. I share my insights and offer actionable solutions to help navigate this complex landscape. Many entrepreneurs and small business owners struggle with limited budgets, which can hinder their marketing efforts. We discuss cost-effective strategies that maximize impact without breaking the bank, emphasizing the importance of prioritizing marketing initiatives that yield the highest retur...

I talked to Sarah Johnson, about telling your brands story using digital marketing. We discuss a wide range of digital marketing topics such as website design, brand story, use of AI for digital marketing. Sarah is co-founder and co-owner of Jambo Jon, a website development agency dedicated to supporting advanced entrepreneurs and growing businesses who deserve a web development team that helps them share their message, gain new customers, and uplift their community.You can connect with ...

In the ever-evolving digital landscape, having a robust and visually appealing website is essential for any business seeking to establish a strong online presence. However, with a myriad of website builder platforms available, such as WordPress, Wix, Squarespace, Webflow, and Drupal, among others, the process of selecting the right one can be overwhelming.This episode provides a comprehensive guide to help you navigate the website builder landscape with confidence. We'll begin with a high-lev...

In today's digital age, a well-designed website is a crucial asset for any business. However, embarking on a website redesign can be a daunting task, fraught with potential pitfalls. From a lack of clear goals and strategy to overlooking crucial elements like user experience (UX), content, SEO, and mobile responsiveness, the path to a successful redesign is riddled with challenges.This episode delves into the key considerations businesses must prioritize when hiring a digital agency for their...

In the crowded digital marketing landscape, selecting the ideal digital marketing vendor or partner can be a challenging endeavor. Digital Marketing Agencies often bombard you with jargon, acronyms, and buzzwords, making it difficult to discern substance from fluff. In this episode I explain how you can take a strategic approach and cut through the clutter to make an informed decision that aligns with your business goals.I’ll explain the following:Why it's crucial to understand the rang...

Running a business is time consuming and digital marketing isn’t always the first thing on your list. But you know you have to do it. In this episode, I want to help you out and provide you with a set of high impact but relatively low effort set of tips to supercharge your digital marketing. I will review 15 actionable tips to help small business owners like you improve your digital marketing efforts.I will discuss the importance of proper keyword research, and how you can easily improv...

According to Data and Marketing Association - UK, the average ROI for email marketing is $42 for every $1 spent, which translates to an impressive 4,200% ROI. So, if you are not using email marketing you might be losing out. In this episode, I will discuss:Reasons why email marketing worksTypes of marketing campaigns Examples of Successful campaigns by known brandsHow can a small business like yours can take advantage of email marketing?If you’re a small business owner, a marketing ...

John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, recently said the total number of backlinks doesn’t matter. This is big news for a number of reasons since backlinks have been a cornerstone of Google search algorithm for many years. The quest for backlinks has always been an important part of SEO, but recently I personally have noticed its importance declining.In this episode, we’ll get to the bottom of this and answer some fundamental questions whet...