In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content. Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance. We also challenge the belief that a good-looking website automatically performs well, emphasizing the impo...
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In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content. Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance. We also challenge the belief that a good-looking website automatically performs well, emphasizing the impo...
E090 - Surviving AIO: Can Organic Traffic Compete?
Corner Your Market
26 minutes
5 months ago
E090 - Surviving AIO: Can Organic Traffic Compete?
Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic. Google’s rol...
Corner Your Market
In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content. Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance. We also challenge the belief that a good-looking website automatically performs well, emphasizing the impo...
