In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content. Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance. We also challenge the belief that a good-looking website automatically performs well, emphasizing the impo...
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In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content. Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance. We also challenge the belief that a good-looking website automatically performs well, emphasizing the impo...
E089 - Leveraging Programmatic Advertising with Jessica Chase
Corner Your Market
33 minutes
7 months ago
E089 - Leveraging Programmatic Advertising with Jessica Chase
Programmatic advertising isn’t just for the deep-pocketed brands anymore. What was once an exclusive space for large-scale advertisers has become far more accessible, opening the door for small businesses to tap into sophisticated ad strategies without breaking the bank. Lower entry costs and smarter targeting tools have leveled the playing field—and in this episode, I’m chatting with Jessica Chase, Co-Founder and CEO of Above the Fold, a digital ad agency that lives and breathes ...
Corner Your Market
In this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content. Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance. We also challenge the belief that a good-looking website automatically performs well, emphasizing the impo...
