Wholesaling & Land Deals: Real Talk on Real Estate Investing #98In this episode, I'm covering the 17-month deal that's been kicking my ass, a super creative deal we just paid off (subject-to, seller financing, and more), our CRM switch from Resimpli, and a quick text marketing update.What we cover:6951 Johnson Road - The 17-month challenge and what went wrongText marketing update - This week's results and what's working1303 Patton Street - Creative deal breakdown: subject-to, seller financing, buyer financingPaying off a $23K seller note during our business crashHow we went from $150/month to $500/month cash flow on one dealWhy patience and communication saved this dealCRM switch: Why we left Resimpli and what we're using insteadReal talk. Real deals. Real lessons.Resources:🌐 Website & Blog: MarkCool.org🛒 Products & Tools: MarkCool.org/storeGot questions? Drop them in the comments - I read them all and use your questions for future episodes.#wholesaling #realestateinvesting #landdeals #creativefinancing #subjectto #sellerfinancing #textmarketing #realestate #realestatecrm
After a few years of steady growth and over $1M in revenue, our business hit a wall in 2025. Revenue dropped, deals stalled, and I was seriously considering shutting everything down and going back to solo investing.
Instead, I made the hardest decisions of my career - letting 3 team members go and cutting hours for 2 more, cutting expenses to the bone.
This is the raw, unfiltered story of what went wrong, what we did to survive, and where we are now.
Website: markcool.org
🚀 Level up your real estate game:
join the Deal Squad REI Accelerator Mondays at 4 pm ET:
https://markcool.org/real-estate-investing/real-estate-investing-coaching/
#RealEstateInvesting #Wholesaling #RealEstateBusiness #Entrepreneur #SmallBusiness #BusinessLessons #RealEstateWholesaling #LandInvesting #REI #RealEstateEntrepreneur #BusinessGrowth #Entrepreneurship #RealEstateInvestor #WholesaleRealEstate #BusinessComebacks
In this episode with Mark and Jasper
-Text blasting to sell properties and find cash buyers
- Listener questions about SMS marketing
- Discussing the "walk away"/"the boomerang" technique for negotiating with sellers
- Tools, inspiration, and more
🎙️ Welcome to Cool Wholesaling and Land Deals- Real Estate Investing Real Talk!
LIVE Sundays from 12-1 pm ET on Youtube
Hosted by Mark & Jasper Cool — a father-son duo with over 12 years of combined experience, hundreds of deals closed, and millions in revenue earned through real estate investing.
💼 What You’ll Learn:
✅ Proven real estate & wholesaling strategies
✅ Advanced marketing tools & techniques
✅ The mindset needed to build a successful investing business
✅ A behind-the-scenes look at how we run our businesses day-to-day
🌐 Connect With Us Online:🔗 Jasper's Linktreehttps://linktr.ee/jaspercool_
🌎 Mark CoolWebsite: https://markcool.org/real-estate-investing/
📸 Instagram: @coolwholesaling.landdeals
📘 Facebook: Mark Cool Real Estate Investing
🎵 TikTok: @coolwholesaling
📚 Free Ebook — How to Get Started in Land Investing:👉 https://markcool.org/free-e-book-land-deals/
🎤 Interviews: Our Origin Stories
📝 Show Notes Below 👇
Deal Machine for postcards and more
Geek Pay for owner financed deals
Cody Hofline podcast recommended
Dan Sullivan and Benjamin Hardy- 10x is easier than 2x
In this episode we discuss results from 6 months of PPC lead generation spending, and we break down a couple of deals from lead to closing including a subject to purchase with an owner finance exit.Join us for real talk about real estate investing and wholesaling!With over 12 years in the business, 100’s of deals closed, and millions in revenue, Mark and Jasper are sharing their experiences with the intention of help others succeed in real estate investing/ wholesaling.Our channel also covers advanced strategies, marketing tools, and the mindset required for success. Plus, you’ll get a sneak peek behind the curtain of how we've built our businesses and what the journey looks like day to day.Find us on the web:Jasper Linktree: https://linktr.ee/jaspercool_Mark: Website: https://markcool.org/real-estate-investing/FREE Ebook on Land Investing: https://markcool.org/free-e-book-land-deals/Interviews- How We Got Started and Built Our Businesses:Mark: https://youtu.be/FRw2xwUn9F4Jasper: https://youtu.be/mWRbCIMZmiY Show notes:Investorbase- dispo platformBooks and pods:Nick HuberScott GallowayAlan SteinSomewhere.com and Scale Army for hiringIG: @coolwholesaling.landdealsFB: Mark Cool Real Estate InvestingTikTok: @coolwholesaling
🚀 Boost Your Off-Market Deals with These Proven Lead Gen Hacks! 🚀 Are you tired of guessing which strategies work for generating quality real estate leads? This episode is your ultimate guide to mastering lead generation for off-market deals and scaling your wholesaling business. Hosted by Mark and Jasper, we break down actionable insights and success stories to help you avoid common pitfalls, save time, and maximize ROI. 🎯 Here’s what you’ll learn:- Why SMS marketing is a game-changer and how to get a 6.5x ROI using tools like Launch Control and Smarter Contact.- How to leverage direct mail for higher ROI and create consistent lead flow.- Cold calling tips, including the best dialers and strategies to ensure results.- Driving for dollars techniques and cost-effective methods to find hidden opportunities.- The importance of tracking KPIs (like cost per lead and cost per deal) for smarter decisions.👊 Pain points solved:- Stop wasting time and money on ineffective strategies.- Learn how to confidently navigate legalities like TCPA compliance.- Discover how to negotiate better deals with real-life examples.Whether you're new to real estate wholesaling or looking to scale your business, this episode is packed with practical strategies to take your investing game to the next level. 💡 Drop your biggest lead generation challenges in the comments, subscribe for more real estate tips, and share your thoughts below! Start closing more deals now and building the life you’ve always wanted! 🌟With over 10 years in the business, 250+ deals closed and millions in revenue, we share real-world stories and expert insights from our two wholesaling/ investing businesses to help you grow your business and achieve financial freedom.And More...Our channel also covers advanced strategies, marketing tools, and the mindset required for success. Plus, you’ll get a sneak peek behind the curtain of how we've built our businesses and what the journey looks like day to day.Find us on Social Media:Jasper Linktree: https://linktr.ee/jaspercool_Mark:IG: @coolwholesaling.landdealsFB: Mark Cool Real Estate InvestingTikTok: @coolwholesalingWebsite: https://markcool.org/real-estate-investing/FREE Ebook on Land Investing: Stan.store/markcoolInterviews- How We Got Started and Built Our Businesses:Mark: https://youtu.be/FRw2xwUn9F4Jasper: https://youtu.be/mWRbCIMZmiY #leadgeneration #salesfunnel #howtogetrealestateleads #realestateleadgeneration #realestatewholesalingCHAPTERS:00:00 - Intro01:36 - SMS Marketing Strategies05:09 - Data for Lead Generation07:45 - Effective Texting Techniques08:35 - Fail Forward Approach09:58 - Texting Legality in Real Estate12:48 - Direct Mail Campaigns17:55 - Cold Calling Tactics18:30 - Tracking Your Numbers21:35 - Cold Calling ROI Insights22:15 - Recycling Caller IDs23:55 - Cold Calling Software Tools29:24 - Other Lead Generation Methods30:14 - Free Lead Sources for Wholesalers30:27 - Affordable Lead Sources30:39 - Mid-Level Lead Sources Explained32:30 - High-Cost Lead Sources33:25 - Budget-Friendly Marketing Methods37:38 - Mid-Level Marketing Strategies39:08 - Premium Marketing Techniques41:38 - Deal of the Week Highlights42:11 - Jasper’s Featured Deal47:55 - Judgment That Almost Killed the Deal51:10 - Final Numbers Breakdown51:15 - Mark’s Deal Review Insights53:51 - Land Deal Discussion59:08 - Mark's Knocked Deal Story1:00:57 - Weekly KPIs Review1:02:42 - Buyer Backed Out Before Closing1:05:29 - More Contracts Than Ever1:07:45 - Hard Lessons in Real Estate1:09:53 - Community Updates1:10:23 - Outro#RealEstateInvesting #WholesalingRealEstate #LandFlipping #VacantLand #LandDeals #HowToWholesaleRealEstate #RealEstateInvestingTips #YourFirstWholesaleDeal #ScalingYourBusiness
In this episode, we dive into one of the key elements of successful wholesaling: list pulling. We’re breaking down the Top 7 lists every wholesaler should be pulling to find motivated sellers and close more deals. We’ll also share real-world tips on how to fine-tune your lists for better quality leads, avoid costly mistakes, and supercharge your marketing efforts. We cover list pulling for houses and for land.Plus deal break downs, victories and challenges, tools and tips, and a discussion abbout H797- is North Carolina outlawing wholesaling? Join us and level up your wholesaling game!Our channel also covers advanced strategies, marketing tools, and the mindset required for success. Plus, you’ll get a sneak peek behind the curtain of how we've built our businesses and what the journey looks like day to day.Find us on Social Media:Jasper Linktree: https://linktr.ee/jaspercool_Mark:IG: @coolwholesaling.landdealsFB: Mark Cool Real Estate InvestingTikTok: @coolwholesalingWebsite: https://markcool.org/real-estate-investing/FREE Ebook on Land Investing: Stan.store/markcoolInterviews- How We Got Started and Built Our Businesses:Mark: https://youtu.be/FRw2xwUn9F4Jasper: https://youtu.be/mWRbCIMZmiY Show notes:Direct Skip, List Source, Skipify, Propwire, propstream were mentioned as list pulling platformsDirect skip is recommeended for skip tracingH797 Here’s How to Take Action:1. Find Your NC State Representative and SenatorYou’ll want to contact both your State House and Senate reps (they are not the same as your federal reps).Use this tool:https://www.ncleg.gov/FindYourLegislatorsJust enter your address or ZIP code, and it will show:Your NC House RepresentativeYour NC State SenatorTheir phone numbers and emails2. Contact Them with a Clear MessageSample Message (Edit as Needed):Subject: Please Oppose House Bill 797 – Protect Small Real Estate EntrepreneursDear [Representative's Name],I am a resident of [Your City/County], and I urge you to oppose House Bill 797, which would effectively ban independent residential property wholesalers in North Carolina.As a small business owner who runs a virtual wholesaling operation, I provide valuable services to homeowners who need to sell quickly and to investors who help revitalize properties. This bill threatens to eliminate ethical, transparent investors like myself—while creating barriers for aspiring entrepreneurs and increasing government red tape.I strongly believe that we can protect consumers without stifling honest, small-scale investors who are simply creating win-win opportunities in the real estate market.Please vote NO on H797 and stand with small business owners in North Carolina.Sincerely,[Your Name][Your Contact Info]#WholesalingRealEstate#RealEstateInvesting#ListPulling#MotivatedSellers#RealEstateLeads#WholesalingTips#RealEstateMarketing#FatherSonTeam#WholesalingSuccess#TopListsForWholesalers#LeadGeneration#InvestingPodcast#RealEstatePodcast#RealEstateHustle#OffMarketDeals
In this episode, we get into the nitty gritty of hiring virtual assistants—what’s worked for us, what totally backfired, and tips to help you avoid the same mistakes. We also break down our week in business: the deals we closed, the wins we’re pumped about, and the stuff that didn’t go as planned. If you’re building a real estate investing business and want the unfiltered, real-time journey, this one’s for you.#WholesalingRealEstate #RealEstateInvesting #VirtualAssistantTips #BusinessBreakdown #BehindTheScenes #DealTalk #REIWeekly #EntrepreneurLife #LandInvesting #REIYouTube How to contact us:Jasper Linktree: https://linktr.ee/jaspercool_Mark:IG: @coolwholesaling.landdealsFB: Mark Cool Real Estate InvestingTikTok: @coolwholesalingWebsite: https://markcool.org/real-estate-investing/FREE Ebook on Land Investing: Stan.store/markcoolInterviews- How We Got Started and Built Our Businesses:Mark: https://youtu.be/FRw2xwUn9F4Jasper: https://youtu.be/mWRbCIMZmiY
🚀 Boost Your Off-Market Deals with These Proven Lead Gen Hacks! 🚀 Are you tired of guessing which strategies work for generating quality real estate leads? This episode is your ultimate guide to mastering lead generation for off-market deals and scaling your wholesaling business. Hosted by Mark and Jasper, we break down actionable insights and success stories to help you avoid common pitfalls, save time, and maximize ROI. 🎯 Here’s what you’ll learn:- Why SMS marketing is a game-changer and how to get a 6.5x ROI using tools like Launch Control and Smarter Contact.- How to leverage direct mail for higher ROI and create consistent lead flow.- Cold calling tips, including the best dialers and strategies to ensure results.- Driving for dollars techniques and cost-effective methods to find hidden opportunities.- The importance of tracking KPIs (like cost per lead and cost per deal) for smarter decisions.👊 Pain points solved:- Stop wasting time and money on ineffective strategies.- Learn how to confidently navigate legalities like TCPA compliance.- Discover how to negotiate better deals with real-life examples.Whether you're new to real estate wholesaling or looking to scale your business, this episode is packed with practical strategies to take your investing game to the next level. 💡 Drop your biggest lead generation challenges in the comments, subscribe for more real estate tips, and share your thoughts below! Start closing more deals now and building the life you’ve always wanted! 🌟With over 10 years in the business, 250+ deals closed and millions in revenue, we share real-world stories and expert insights from our two wholesaling/ investing businesses to help you grow your business and achieve financial freedom.And More...Our channel also covers advanced strategies, marketing tools, and the mindset required for success. Plus, you’ll get a sneak peek behind the curtain of how we've built our businesses and what the journey looks like day to day.Find us on Social Media:Jasper Linktree: https://linktr.ee/jaspercool_Mark:IG: @coolwholesaling.landdealsFB: Mark Cool Real Estate InvestingTikTok: @coolwholesalingWebsite: https://markcool.org/real-estate-investing/FREE Ebook on Land Investing: Stan.store/markcoolInterviews- How We Got Started and Built Our Businesses:Mark: https://youtu.be/FRw2xwUn9F4Jasper: https://youtu.be/mWRbCIMZmiY #leadgeneration #salesfunnel #howtogetrealestateleads #realestateleadgeneration #realestatewholesalingCHAPTERS:00:00 - Intro01:36 - SMS Marketing Strategies05:09 - Data for Lead Generation07:45 - Effective Texting Techniques08:35 - Fail Forward Approach09:58 - Texting Legality in Real Estate12:48 - Direct Mail Campaigns17:55 - Cold Calling Tactics18:30 - Tracking Your Numbers21:35 - Cold Calling ROI Insights22:15 - Recycling Caller IDs23:55 - Cold Calling Software Tools29:24 - Other Lead Generation Methods30:14 - Free Lead Sources for Wholesalers30:27 - Affordable Lead Sources30:39 - Mid-Level Lead Sources Explained32:30 - High-Cost Lead Sources33:25 - Budget-Friendly Marketing Methods37:38 - Mid-Level Marketing Strategies39:08 - Premium Marketing Techniques41:38 - Deal of the Week Highlights42:11 - Jasper’s Featured Deal47:55 - Judgment That Almost Killed the Deal51:10 - Final Numbers Breakdown51:15 - Mark’s Deal Review Insights53:51 - Land Deal Discussion59:08 - Mark's Knocked Deal Story1:00:57 - Weekly KPIs Review1:02:42 - Buyer Backed Out Before Closing1:05:29 - More Contracts Than Ever1:07:45 - Hard Lessons in Real Estate1:09:53 - Community Updates1:10:23 - Outro#RealEstateInvesting #WholesalingRealEstate #LandFlipping #VacantLand #LandDeals #HowToWholesaleRealEstate #RealEstateInvestingTips #YourFirstWholesaleDeal #ScalingYourBusiness
🚀 Ready to sell your deals faster and build a thriving real estate investing business? In this Dispositions Master Class, we’re sharing proven strategies to streamline your process, close deals efficiently, and maximize profits. Whether you’re into real estate wholesaling, land flipping, or scaling your business, this video is packed with actionable insights to help you succeed.Here’s what you’ll learn:- 📋 The power of using a CRM like Podio to stay organized and manage offers.- 💡 Tips for working with VIP buyers to minimize risks and close deals smoothly.- 📸 The ultimate photo checklist to showcase your property’s value to potential investors.- 📲 Marketing strategies, including investor outreach, text blasts, and leveraging social media.- 🔧 How to overcome challenges like title issues, price reductions, and tougher sales markets.- 🏆 Deal breakdowns from deals closed this week. Challenges and victories- real talk.This is your chance to gain insider knowledge from experienced investors who’ve been in the trenches. By implementing these strategies, you can take your wholesaling real estate or land deals to the next level and start scaling your business.💬 What’s your biggest challenge in dispositions or selling deals? Drop your questions in the comments—we’d love to help! Don’t forget to subscribe for more tips, success stories, and strategies to crush your real estate goals.About the Hosts/ contact info:With over 10 years in the business, 250+ deals closed and millions in revenue, we share real-world stories and expert insights from our two wholesaling/ investing businesses to help you grow your business and achieve financial freedom.And More...Our channel also covers advanced strategies, marketing tools, and the mindset required for success. Plus, you’ll get a sneak peek behind the curtain of how we've built our businesses and what the journey looks like day to day.Find us on Social Media:Jasper Linktree: https://linktr.ee/jaspercool_Mark:IG: @coolwholesaling.landdealsFB: Mark Cool Real Estate InvestingTikTok: @coolwholesalingWebsite: https://markcool.org/real-estate-investing/FREE Ebook on Land Investing: Stan.store/markcoolInterviews- How We Got Started and Built Our Businesses:Mark: https://youtu.be/FRw2xwUn9F4Jasper: https://youtu.be/mWRbCIMZmiY #RealEstateInvesting #WholesalingRealEstate #LandFlipping #VacantLand #LandDeals #RealEstateInvestingBusiness #HowToWholesaleRealEstate #YourFirstLandDeal #YourFirstWholesaleDeal #RealEstateInvestingTipsStart building your real estate empire today—watch now and take action! 🔑
Mark Cool didn’t have deep pockets or insider connections when he started in real estate—he had $0 to invest. But through smart strategies, grit, and creativity, he went from struggling to breaking into the business to closing 48 land deals in a year and building a company that runs itself.In this interview format episode where co-host Jasper is the interviewer, Mark reveals:🔥 How he got started in real estate with no money🔥 The biggest obstacles (and how he pushed through them)🔥 The mistakes that almost cost him everything🔥 The exact marketing strategies that brought in deals (Direct mail, SMS, and others)🔥 How to build a real estate business that runs without you🔥 Why most people fail—and how to avoid itIt's a deep dive and an honest and transparent look behind the curtain of a journey from $0 to 7 figures in profit in real estate wholesaling. From artist to real estate investing success.💡 If you’ve ever thought, “I want to invest in real estate, but I don’t have money,” this episode is for you.🎧 Listen Now & Subscribe!Like, subscribe, comment- we love to hear from you!Free ebook- Your First Vacant Land Deal- Wholesaling Land how to, step by step- Get it here: Stan.store/markcoolShow notes:The Golf Artist: https://www.instagram.com/thegolfartist/Mark Cool Art: https://www.instagram.com/markcool.art/Mark Cool on William Tingle's pod- the sub2 deal: https://youtu.be/AGCUgkypwvo?si=VTQPyl0up9gSfbZl
In this episode of Wholesaling the Cool Way, Jasper Cool breaks down his journey from starting at 20 years old and knowing nothing about real estate to running a 7-figure house wholesaling business.Jasper has been closing deals since 2018, and he's ramped up to 60+ closed deals the past couple of years. He holds nothing back in this interview, from his humble beginnings working as a waiter to cashing checks for 50k+In this interview format podcast he’s sharing:✅ How he got started in real estate wholesaling at 20 years old✅ The story of his first deal (and the key lessons he learned)✅ Biggest challenges & pain points on the way to 7 figures✅ The mindset & daily actions that make or break success✅ What’s working NOW in wholesaling houses in 2025This is a must-listen if you want to build a real estate business, escape the 9-5, or scale your wholesaling deals.
New Format!In this no holds barred episode, we reveal the strategies we use to negotiate wholesale real estate deals with sellers. Learn the art of seller negotiations, master the nuances of owner financing, and gain exclusive insights as we dissect two recent closings from start to finish. Whether you're a seasoned investor or just starting out, this episode is packed with actionable tips to elevate your real estate game. Don't miss out—watch now and transform your approach to deal-making!Like, subscribe, comment- we love to hear from you!Show notes:Influence by Robert Cialdini for negotiation
Free ebook- Your First Land Deal- wholesaling Vacant Land stan.store/markcool#RealEstateInvesting#WholesalingRealEstate#SellerNegotiation#OwnerFinancing#SellerFinancing#CreativeFinancing#RealEstateDeals#DealBreakdown#RealEstateNegotiation#RealEstateClosing#InvestingInLand#RealEstateStrategies#RealEstateWholesaling#CashFlowDeals#PassiveIncome#LandInvesting
Welcome to Cool Real Estate: Wholesaling, Land Deals, and More…We’re Mark and Jasper Cool, a father-son team with over a decade of experience in real estate investing. Whether you’re just starting or looking to scale, we’re here to share our proven strategies for wholesaling real estate and vacant land investing.What you’ll learn:✅ How to find and negotiate with motivated sellers.✅ Wholesaling strategies that close deals quickly and profitably.✅ Tips for successful vacant land deals and long-term wealth.✅ Marketing techniques like SMS, direct mail, and PPC.With over 10 years in the business, 250+ deals closed and millions in revenue, we share real-world stories and expert insights from our two wholesaling/ investing businesses to help you grow your business and achieve financial freedom.And More...Our channel also covers advanced strategies, marketing tools, and the mindset required for success. Plus, you’ll get a sneak peek behind the curtain of how we've built our businesses and what the journey looks like day to day.In this episode:Your 90 min bookCopywritingMr BeastHormoziStrategis coachDan Martell- buy back your timePatrick bet david- choose your enemiesMovie- Dumb moneyRental property tipsDeal breakdown/ analysis
Land vs houses, SMS comparison- Launch Control vs Smarter contact, CRM talk (too much talk?)Welcome to Cool Real Estate: Wholesaling, Land Deals, and More…We’re Mark and Jasper Cool, a father-son team with over a decade of experience in real estate investing. Whether you’re just starting or looking to scale, we’re here to share our proven strategies for wholesaling real estate and vacant land investing.What you’ll learn:✅ How to find and negotiate with motivated sellers.✅ Wholesaling strategies that close deals quickly and profitably.✅ Tips for successful vacant land deals and long-term wealth.✅ Marketing techniques like SMS, direct mail, and PPC.With over 10 in the business and 200+ deals closed, we share real-world stories and expert insights from our two wholesaling/ investing businesses to help you grow your business and achieve financial freedom.And More...Our channel also covers advanced strategies, marketing tools, and the mindset required for success. Plus, you’ll get a sneak peek behind the curtain of how we've built our businesses and what the journey looks like day to day.Show notes:Hormozi- Here. Sales. All of It. EnjoySales- Weekends and evenings, First 60 secondsBig leapTiffany and Josh Hyde- wholesaling- rotating hoursJohn Hope BryantLeila- hire- instant contact for new hires, company info, clear goals, intros. Focus on small winsCost of a bad hire- 100k?RevaglobalRafikiSomewhereOnlinejobsphThe power of follow ups Mental health/ introversionNext Week: SMS focus