This podcast series from the Conscious Advertising Network assembles some of the sharpest, most forward-focused minds from the world of advertising (and beyond) to tackle the daunting yet fascinating topics that impact our industry. Conscious Thinking Season 2 is hosted by Ete Davies (Chief Operating Officer EMEA, Dentsu Creative).
ABOUT CAN
Launched in 2019, the Conscious Advertising Network (CAN) is a UK-based voluntary coalition of more than 150 organisations. Jake Dubbins and Harriet Kingaby founded this dynamic industry initiative, encouraging advertisers, agencies and tech providers to sign up for membership and follow seven key manifestos that improve and promote more conscious decisions across their working practices.
CAN’s seven key manifestos cover:
- hate speech
- dis/misinformation
- diversity and inclusion
- children’s wellbeing
- climate and sustainability
- informed consent
- advertising fraud
The network’s primary mission is to break the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children and undermines scientific consensus.
Season 1 of Conscious Thinking was hosted by Sonoo Singh (Founder, Creative Salon)
Hosted on Acast. See acast.com/privacy for more information.
This podcast series from the Conscious Advertising Network assembles some of the sharpest, most forward-focused minds from the world of advertising (and beyond) to tackle the daunting yet fascinating topics that impact our industry. Conscious Thinking Season 2 is hosted by Ete Davies (Chief Operating Officer EMEA, Dentsu Creative).
ABOUT CAN
Launched in 2019, the Conscious Advertising Network (CAN) is a UK-based voluntary coalition of more than 150 organisations. Jake Dubbins and Harriet Kingaby founded this dynamic industry initiative, encouraging advertisers, agencies and tech providers to sign up for membership and follow seven key manifestos that improve and promote more conscious decisions across their working practices.
CAN’s seven key manifestos cover:
- hate speech
- dis/misinformation
- diversity and inclusion
- children’s wellbeing
- climate and sustainability
- informed consent
- advertising fraud
The network’s primary mission is to break the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children and undermines scientific consensus.
Season 1 of Conscious Thinking was hosted by Sonoo Singh (Founder, Creative Salon)
Hosted on Acast. See acast.com/privacy for more information.
How can the advertising industry leverage AI’s potential while ensuring trust and authenticity in a climate of declining trust?
This was the substantive question posed in a special edition of the CAN podcast recorded live at the #ConsciousThinking event in London. With CAN’s Ad Fraud manifesto at the top of the industry agenda, the wide-ranging conversation highlighted the importance of taking accountability for minimising advertising fraud.
Guest Host Nicola Kemp, Editorial Director of Creativebrief is joined by a knowledgeable panel of guests to discuss this important issue: Dino Myers-Lamptey, Founder of The Barber Shop & Co-chair of CAN Advisory Group, Jules Kendrick, Managing Director UK & Europe at Trustworthy Accountability Group (TAG) and Maninder Paul, Founder of Digital Connectors.
Hosted on Acast. See acast.com/privacy for more information.
To round off a great second season of the Conscious Advertising Network's Conscious Thinking podcast, host Ete Davies is joined by Harriet Kingaby, Co-Founder of CAN to reflect on the some of the key themes covered in previous episodes including misinformation, human rights issues and climate & sustainability. Ete and Harriet also take a deep dive into the findings of the recent Conscious Advertising Network members survey, and how any these insights will be used to drive their systemic change in the wider industry. Watch this space for a bonus episode to be recorded at the live Conscious Thinking event on 16th November, more info to follow soon.
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
Our host Ete Davies, EMEA COO Dentsu Creative is joined by:
Harriet Kingaby, Co Founder, Conscious Advertising Network
A Dentsu Creative Production for the Conscious Advertising Network.
Our thanks to Maple Street Studios and The Nerve.
Executive Producer: Jane White - Voluntary Events Director at CAN
Hosted on Acast. See acast.com/privacy for more information.
This month's policy briefing from António Guterres, Secretary General of the United Nations, set out a common agenda and code of conduct on Information Integrity on Digital Platforms ahead of next year's Summit of the Future.
In this episode of Conscious Thinking, our panel discusses the responsibility of the advertising industry to improve the protection of migrants and refugees from hate speech and discrimination.
Global conflict, climate change and economic hardship has resulted in higher migration and more displaced people than modern times has ever experienced.
How can the ecosystem of advertising work harder to protect the societies in which it operates?
With shifting responsibilities of the social media platforms is there a need for new regulation to enable businesses to more effectively regulate brand programmatic advertising?
Should we harness the momentum between public and private infrastructures to jointly tackle some of these issues?
Do we appoint dedicated agency brand safety ambassadors, to promote a less reactive and more joined up approach to hate speech, using their competence as storytellers?
This episode was recorded before the Migrant Boat disaster in Greece on the 18th June 2023
Our host Ete Davies, EMEA COO Dentsu Creative is joined by:
Pia Oberoi - Head of Migration & Human Rights, United Nations
Karen Middleton - Lecturer, Portsmouth University
Callum Hood - Head of Research, Centre for Countering Digital Hate (CDDH)
Matt Potter - Chief Content Officer, Dentsu
A Dentsu Creative Production for the Conscious Advertising Network.
Our thanks to Maple Street Studios and The Nerve.
Executive Producer: Jane White - Voluntary Events Director at CAN
Hosted on Acast. See acast.com/privacy for more information.
With an increasingly fragmented media landscape, what does the future hold for data privacy, transparency, and regulation?
Joining Ete in this episode are: Ossie Bayram Country Director Ogury, Advertising Associations Director of policy Research Konrad Shek and Matt Potter Chief Content Officer Dentsu Creative and Author of We are all Targets.
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
Host: Ete Davies
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
Hosted on Acast. See acast.com/privacy for more information.
This episode is a follow up to a previous episode where we covered Brand Activism and Political Advertising in the wake of the US midterm elections.
Joining Ete is Alex Tait, the Founder of Reform Political Advertising, an organisation based here in the UK that is focused on regulation and awareness of political advertising for all. We spoke to him about the work he’s been doing with his organisation and how it impacts brands relationships with advertising and social media platforms.
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.
Hosted on Acast. See acast.com/privacy for more information.
In the wake of the US mid-terms, the recent shock decisions on Roe vs. Wade from the Supreme Court and the ever-present spectre of politically motivated violence after the attack on the Capitol on January 6th 2021, this episode we discussed what role Brands (and advertising more broadly) have to play in public discourse on social and political issues. We explored what's next for brand activism, and examining political advertising in the US. Ete was joined by some distinguished guests to discuss this substantial and significant topic:
• Ambika Pai - Chief Strategy Officer at Mekanism a US based creative agency
• Claire Atkin - Brand Safety Advocate and Co-Founder of Check My Ads Institute - the adtech industry's first and only watchdog
• Doug Gordon - Co-Founder of Upshift Strategies, as strategic communications, also based in the US
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.
Hosted on Acast. See acast.com/privacy for more information.
The Qatar World Cup is upon us. It's the first to be hosted in a Middle Eastern country, the first to take place in winter and the first global sporting event in world football since the pandemic. But regardless of the many firsts that there are to be acknowledged, it's fair to say this World Cup has been amongst the most controversial in recent times. There are many questions around how Qatar was awarded the World Cup, to migrant worker deaths, to wider Human Rights issues and Controversies within the Qatari regime, and in particular, its stance on LGBTQ+ communities. In this episode, we'll explore the topic of brand sponsorship and activism with regards to controversial events, hosts, or nations in the sporting arena. We'll also discuss what responsibility advertisers, brands, social media platforms – all connected with sporting events – have towards representation, inclusivity, and equality in sport, particularly when it comes to sport related and brand sponsorship marketing, advertising, and PR.
Ete is joined by some distinguished guests to discuss this substantial and significant topic:
- Amar Singh, Head of Content and Communications for MKTG Sports + Entertainment
- Lou Englefield, Director of Pride Sports
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.
Hosted on Acast. See acast.com/privacy for more information.
In the recent inquest into the tragic death of Molly Russell, the coroner’s verdict was a world first in citing social media as a causal factor in a death, whereby he found that “Molly Rose Russell died from an act of self-harm whilst suffering from depression and the negative effects of online content.” Arguably one of the most emotive topics we’ll be covering in this series of Conscious Thinking, our panel discussed the implications of the Government delay to the new Children's Wellbeing Code, part of the Online Safety bill.
Our host Ete Davies is joined by some distinguished guests to discuss this substantial and significant topic:
To learn more about the series, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the first episode of the second season of Conscious Thinking.
With COP 27 just around the corner and with the recent launch of CAN’s new climate and sustainability manifesto, we discuss what, if any, meaningful progress our industry has made on climate and sustainability accountability over the past year.
Ete is joined by a distinguished panel of guests to discuss this substantial and significant question.
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.
Hosted on Acast. See acast.com/privacy for more information.
Season 2 of Conscious Thinking is about to launch with a brand-new host: Ete Davies.
Ete is the Chief Operating Officer across EMEA for Dentsu Creative. With 20 years in the advertising and marketing industry working with global and local brands, he has witnessed and been a part of brand marketing that has affected culture, impacted society and driven behaviour change. His belief in the importance of responsible, net-positive advertising and is what brought us together to work on this new season.
To learn more about the show, please go to consciousadnetwork.com/podcast and subscribe wherever you get your podcasts.
Host: Ete Davies
Producer: Sera Berksoy
Editor: Nathan Copelin
Executive Producer: Jane White (CAN)
Music: The Nerve
A Dentsu Creative Production for the Conscious Advertising Network.
Hosted on Acast. See acast.com/privacy for more information.
CLIMATE DENIAL
Hosted by Sonoo Singh, Founder, Creative Salon, with John Grant, Author The Greener Market, Richard Black, Director, Energy & Climate Intelligence Unit and Harriet Kingaby, Co-Founder The Conscious Advertising Network.
A Jan 2020 study found that more than 100 brands had adverts running on YouTube videos that were actively promoting climate misinformation. The brands, including Samsung, L’Oreal and Decathlon, were unaware that their ads were being played before and during the videos. But online climate misinformation is still monetised and algorithms alone don’t seem to protect brands from content that lies about the impact of climate change. An Edelman study claimed that 69% of people think advertisers should stop spending with platforms that publish ‘misleading information’ about global issues. This is a predicament that presents huge challenges not only for businesses but also for the platforms they fund. What steps can brands take to make sure they’re not funding climate misinformation?
Produced with the kind assistance of Robert White, Marshall Street Editors and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.
A YEAR OF MISINFORMATION
Hosted by Sonoo Singh - Founder, Creative Salon, with Debarshi Pandit, SVP International Business / Head of Multicultural Business, Sky Media, Dino Myers-Lamptey, Founder / CEO, The Barber Shop and Cindy Gallop, Founder / CEO, Make Love Not Porn.
Produced with the kind assistance of Will Hulacki, Marshall Street Editors and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.
ADVERTISING SUSTAINABILITY
Brands and their agencies must take responsibility for the impact of their own creative strategies (and production behaviours) on the environment. They have a real obligation to engage with their customers to inspire more thoughtful, sustainable behaviour. We ask some key industry figures how effectively they feel brands are using their marketing influence to accelerate best practice across the sector and what more can be done to shape a more sustainable future for advertising?
Hosted by Sonoo Singh, Founder Creative Salon, speaking with Matt Bourn, Director of Communications at The Advertising Association, Ben Essen, Chief Strategy Officer at Iris and Harriet Kingaby, Co-Founder of The Conscious Advertising Network.
Produced with the kind assistance of Robert White, Marshall Street Editors and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.
ADVERTISING & HUMAN RIGHTS
Digital platforms help us keep in touch with loved ones, engage in activism and enjoy an endless supply of TikTok videos or fuel our shopping habits. But what is the social cost? We’re all waking up to how corporate surveillance that is used for targeted advertising threatens democracy and human rights by enabling media manipulation and potential misuse of personal data.
Hosted by Sonoo Singh, Founder Creative Salon, speaking with Pia Oberoi, Advisor on Migration & Human Rights at The United Nations and Jake Dubbins, Co-Founder of The Conscious Advertising Network.
Produced with the kind assistance of Robert White, Marshall Street Editors and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.
BEYOND BLOCKLISTS
How can we fund a diverse internet for all?
It’s only a few years since YouTube and Facebook were making headlines for displaying ads next to inappropriate content. Premium publishers offered an alternative: ads could appear next to quality content in trusted environments, with keyword blocking giving advertisers greater control over where their ad dollars appeared. On paper this sounds like a perfect solution, but in reality blocklists have led to millions in lost revenue and shut out minority communities from the internet. In the name of brand safety, some advertisers are blocking their ads from appearing on content about the Black Lives Matter movement, coronavirus news, LGBT content, women’s issues - event sport and entertainment content is affected. Has advertising made the internet less open, tolerant and rational?
Sonoo Singh, Founder Creative Salon, speaks with Lexie Kirkconnell-Kawana, Head of Regulation at Impress) and Christopher Kenna, Founder of Brand Advance.
Produced with the kind assistance of Robert White, The Rattle Collective and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.
BRAND NEUTRALITY
As a communications industry, our brand messages do not exist within a vacuum - in fact they have very immediate, real world impact across today’s hyper connected digital media landscape. This technology includes the rise of social media, which has enabled consumers to have a direct dialogue with brands, and in turn demand more from brands to use their platform and influence to have a positive impact on society.
Sonoo Singh, Founder Creative Salon, speaks with Amy Williams, Founder of Good-Loop and Amir Malik, Digital Marketing Expert at Accenture Interactive about Brand Neutrality and why creativity has consequences.
Produced with the kind assistance of Robert White, The Rattle Collective and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.
INADVERTENT FUNDING
As advertising budgets come under new scrutiny, we ask “where is your media going”?
Digital amounts to half of all advertising spend globally, but with greater choice, new markets and analytics there is a lot that we don’t know about what this is funding. Increasingly brands are finding themselves funding extreme and criminal content, with a negative impact on society and brand.
Host Sonoo Singh, Founder Creative Salon, talks with Jerry Daykin, EMEA Media Director at GSK, Claire Atkin, Founder of Check My Ads and Jake Dubbins, Co-Founder of The Conscious Advertising Network & Founder of Media Bounty.
Produced with the kind assistance of Robert White, The Rattle Collective and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.
SERIES INTRODUCTION
Hosted by Sonoo Singh, Founder Creative Salon, welcome to our first ever podcast series of thought provoking sessions from The Conscious Advertising Network, designed to encourage brands and their agencies to more consciously examine and improve their advertising communications.
This first round covers compelling topics with guests from some of the biggest brands around the industry.
Produced with the kind assistance of Factory Originals and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.