This podcast series from the Conscious Advertising Network assembles some of the sharpest, most forward-focused minds from the world of advertising (and beyond) to tackle the daunting yet fascinating topics that impact our industry. Conscious Thinking Season 2 is hosted by Ete Davies (Chief Operating Officer EMEA, Dentsu Creative).
ABOUT CAN
Launched in 2019, the Conscious Advertising Network (CAN) is a UK-based voluntary coalition of more than 150 organisations. Jake Dubbins and Harriet Kingaby founded this dynamic industry initiative, encouraging advertisers, agencies and tech providers to sign up for membership and follow seven key manifestos that improve and promote more conscious decisions across their working practices.
CAN’s seven key manifestos cover:
- hate speech
- dis/misinformation
- diversity and inclusion
- children’s wellbeing
- climate and sustainability
- informed consent
- advertising fraud
The network’s primary mission is to break the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children and undermines scientific consensus.
Season 1 of Conscious Thinking was hosted by Sonoo Singh (Founder, Creative Salon)
Hosted on Acast. See acast.com/privacy for more information.
This podcast series from the Conscious Advertising Network assembles some of the sharpest, most forward-focused minds from the world of advertising (and beyond) to tackle the daunting yet fascinating topics that impact our industry. Conscious Thinking Season 2 is hosted by Ete Davies (Chief Operating Officer EMEA, Dentsu Creative).
ABOUT CAN
Launched in 2019, the Conscious Advertising Network (CAN) is a UK-based voluntary coalition of more than 150 organisations. Jake Dubbins and Harriet Kingaby founded this dynamic industry initiative, encouraging advertisers, agencies and tech providers to sign up for membership and follow seven key manifestos that improve and promote more conscious decisions across their working practices.
CAN’s seven key manifestos cover:
- hate speech
- dis/misinformation
- diversity and inclusion
- children’s wellbeing
- climate and sustainability
- informed consent
- advertising fraud
The network’s primary mission is to break the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children and undermines scientific consensus.
Season 1 of Conscious Thinking was hosted by Sonoo Singh (Founder, Creative Salon)
Hosted on Acast. See acast.com/privacy for more information.
BEYOND BLOCKLISTS
How can we fund a diverse internet for all?
It’s only a few years since YouTube and Facebook were making headlines for displaying ads next to inappropriate content. Premium publishers offered an alternative: ads could appear next to quality content in trusted environments, with keyword blocking giving advertisers greater control over where their ad dollars appeared. On paper this sounds like a perfect solution, but in reality blocklists have led to millions in lost revenue and shut out minority communities from the internet. In the name of brand safety, some advertisers are blocking their ads from appearing on content about the Black Lives Matter movement, coronavirus news, LGBT content, women’s issues - event sport and entertainment content is affected. Has advertising made the internet less open, tolerant and rational?
Sonoo Singh, Founder Creative Salon, speaks with Lexie Kirkconnell-Kawana, Head of Regulation at Impress) and Christopher Kenna, Founder of Brand Advance.
Produced with the kind assistance of Robert White, The Rattle Collective and The Nerve.
Hosted on Acast. See acast.com/privacy for more information.