Coffee N° 5 with Lara Schmoisman

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Coffee N° 5 with Lara Schmoisman

Lara Schmoisman

207 episodes

6 days ago

Send us a text Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts. We'll talk about: How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.The three types of creators you need to understand—and why the labels matter.Why good content alone isn’t enough without strategy and storytelling.The dangers of AI in influencer market...

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Entrepreneurship

Society & Culture

All content for Coffee N° 5 with Lara Schmoisman is the property of Lara Schmoisman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts. We'll talk about: How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.The three types of creators you need to understand—and why the labels matter.Why good content alone isn’t enough without strategy and storytelling.The dangers of AI in influencer market...

Show more...

Entrepreneurship

Society & Culture

Episodes (20/207)

Coffee N° 5 with Lara Schmoisman

Built to Scale: Strategy That Performs with Chelsea Grayson

Send us a text Board leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership. We'll talk about: Why hiring too fast after one "good season" could tank your brand.The real cost of expanding your footprint—and how to avoid lease regret.What founders must understand about conte...

5 days ago

23 minutes

Coffee N° 5 with Lara Schmoisman

Leading Through Connection: A Smarter Approach with Sara Pereda

Send us a text eCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection. We'll talk about: Why Sara built a global Slack community—and made it paid on purpose.The real difference between connecting and collecting contacts.How to tell if your partners are helping you grow—or slowing you down.The #1 rule of being a ...

1 week ago

26 minutes

Coffee N° 5 with Lara Schmoisman

Owning the Stage: The Global Vision Behind Cosmoprof with Liza Rapay

Send us a text Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better. We'll talk about: Why building a show like Cosmoprof takes strategy—not just sparkle.What most beauty brands get wrong about trade shows.The mindset shift every founder needs before exhibiting.What Beauty New York is—and why it’s being called the Fashi...

2 weeks ago

31 minutes

Coffee N° 5 with Lara Schmoisman

The Real Strategy Behind Retail Events with Elizabeth Robillard

Send us a text Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce. We'll talk about: Why AI fatigue is real—and how to shift the conversation.What consumers are actually searching for (and what they’re ign...

3 weeks ago

26 minutes

Coffee N° 5 with Lara Schmoisman

Communicate Like a Brand That Means it with Jeanne Meyer

Send us a text Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape. We'll talk about: Why consistency across platforms is make-or-break for brand trustCrisis comms vs. PR: What’s the difference and why ...

1 month ago

34 minutes

Coffee N° 5 with Lara Schmoisman

Beauty, Strategy, and AI with Sampo Parkkinen

Send us a text In the 200th episode of Coffee N° 5, Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clarity beats gimmicks, how to build consumer trust with smart beauty tech, and what it really takes to grow a modern beauty brand. Perfect for beauty founders, marketers, and innovation leaders.| We'll talk about: Stop leading with tech. Start solving real problems.Beauty’s n...

1 month ago

37 minutes

Coffee N° 5 with Lara Schmoisman

Own the Role, Lead the Way with Kevin Eikenberry

Send us a text Leadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this one’s for you. We'll talk about: Why leadership is not the same as being the bossThe hardest shift: from doing the work to leading the peopleWhat “leading by example” really means—and when it backfiresHow to stay strategic without losing sight of ...

1 month ago

29 minutes

Coffee N° 5 with Lara Schmoisman

Words That Work: Strategic Writing with Carmine Montalto

Send us a text Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call. We'll talk about: Why your consumer, not your brand, is the main characterThe difference between nice copy and copy that sellsWhat agencies get wrong about brand voice (and how to fix it)From emai...

1 month ago

27 minutes

Coffee N° 5 with Lara Schmoisman

Leading with Clarity: Andrea Moore on Omnichannel Strategy

Send us a text Andrea Moore joins Lara Schmoisman on Coffee N° 5 to talk real leadership, smart hiring, and the strategy behind a truly connected omnichannel brand. If you're tired of chaos and ready to lead with clarity, this episode delivers. We'll talk about: Boss vs. leader: Why the title means nothing without visionHow Andrea scaled omnichannel from the ground upHiring for growth: Skill, grit, and long-game thinkingWhat mentorship really means—and what it doesn’tBuilding strateg...

2 months ago

26 minutes

Coffee N° 5 with Lara Schmoisman

Writing the Right Way: Book Publishing Wisdom with Meghan Stevenson

Send us a text Publishing a book? Learn the truth behind self-publishing, hybrid models, and traditional book deals with expert Meghan Stevenson. From securing an agent to building your platform, get industry-level insight in this episode of Coffee N° 5. We'll talk about: Meghan’s journey from Big Five publishing to independent author advocacyThe three paths to publishing: self-publishing, hybrid, and traditionalWhy audience size and platform are non-negotiables in traditional publish...

2 months ago

35 minutes

Coffee N° 5 with Lara Schmoisman

Leading with Grit & Gloss, with Marina Kirschner

Send us a text From Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass! We'll talk about: Marina’s journey from Argentina to MoroccanoilThe immigrant mindset: resilience, reinvention, and leadershipHow Moroccanoil adapts products globally—from packaging to fragranceThe role of TikT...

2 months ago

42 minutes

Coffee N° 5 with Lara Schmoisman

From Vision to Impact: Turning Big Ideas into Reality with Christian Muche

Send us a text Join Lara Schmoisman on Coffee N° 5 as she chats with global event strategist Christian Muche, co-founder of POSSIBLE. Discover how this Miami-based event is redefining the future of marketing conferences through real connections, AI integration, and powerful brand collaboration. Tune in for insight into event innovation, the creator economy, and the art of curating meaningful moments. We'll talk about: Why in-person events still matter in a tech-heavy worldThe story behind la...

2 months ago

27 minutes

Coffee N° 5 with Lara Schmoisman

Branding That Speaks: Insights with Patrick Porter

Send us a text Discover the intersection of creativity and business in this episode of Coffee N° 5 with designer and entrepreneur Patrick. Learn about brand-building, storytelling in fashion, and the keys to long-term success in the industry. Tune in for a stylishly insightful conversation! We'll talk about: Patrick’s journey from designer to entrepreneurThe role of storytelling in building a fashion brandChallenges and strategies for success in the fashion industryBalancing creativity with ...

3 months ago

34 minutes

Coffee N° 5 with Lara Schmoisman

Retail Reinvented: How E-Commerce is Evolving with Lena Moriarty

Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Lena Moriarty, Head of Marketing at eTail, to uncover the latest trends in retail, e-commerce, and technology. From AI-driven personalization to video content dominance, Lena shares key insights on how brands can stay ahead in an ever-evolving digital landscape. Tune in now! We'll talk about: How AI is revolutionizing retail and e-commerce marketing The growing dominance of video content in b...

3 months ago

26 minutes

Coffee N° 5 with Lara Schmoisman

Decoding Scientific Skincare with Ewelina Aiossa

Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Ewelina Aiossa, an expert in scientific and clinical beauty with over 15 years in the industry. From working with leading dermatologists and cosmetic chemists to navigating clinical research and product development, Ewelina shares invaluable insights on how skincare brands can stand out in today’s competitive market. Don't miss this insightful episode! We'll talk about: The truth about clinical skincare s...

3 months ago

27 minutes

Coffee N° 5 with Lara Schmoisman

Building the Future of Inclusive Beauty with Nyakio Grieco

Send us a text On this episode of Coffee N° 5, Lara chats with Nyakio Grieco, founder of Thirteen Lune and Relevant, about reshaping beauty retail. Learn how inclusivity, storytelling, and innovation are redefining the industry. Don’t miss this deep dive into the future of beauty! We'll talk about: How Nyakio Grieco went from beauty founder to retail innovatorThe power of inclusive beauty and why it matters in retailThe biggest challenges of scaling a beauty brandHow storytelling builds cust...

4 months ago

28 minutes

Coffee N° 5 with Lara Schmoisman

The Future of Beauty Tech: AI, Innovation & Smart Solutions with Wayne Liu

Send us a text On this episode of Coffee N° 5, Lara chats with Wayne Liu, CEO of Perfect Corp, about how AI is revolutionizing the beauty industry. Learn how virtual try-ons, AI-powered skin analysis, and digital fashion are shaping the future of beauty and retail. Don’t miss this deep dive into beauty tech innovation! We'll talk about: How AI is transforming beauty and fashionThe evolution of virtual try-ons and digital skin analysisThe biggest challenges of creating realistic beauty techHow...

4 months ago

26 minutes

Coffee N° 5 with Lara Schmoisman

Scaling Smart: The Business of Growth with David Aquino

Send us a text In this episode of Coffee N° 5, Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisions. They discuss the importance of strategic planning, choosing the right partners, and ensuring your brand is ready before jumping into retail or...

4 months ago

27 minutes

Coffee N° 5 with Lara Schmoisman

The Art of Brewing & Selling Experiences with Kate Fannin

Send us a text In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore. We'll talk about: How marketing has developed from a one-way to two-way communication channel.What channel-agnostic means for consumers and brands.What it means to sell an experience to consumers.The art of ...

4 months ago

45 minutes

Coffee N° 5 with Lara Schmoisman

Sip, Listen, Lead with David Silbergleit

Send us a text In this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach. We'll talk about: How rising through the ranks teaches valuable leadership lessons.The role of custom logistics in transforming beauty and wellness.The importance of giving back to build a purpose-driven company.Why c...

5 months ago

37 minutes