Send us a text Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation. We'll talk about: What really happens when brands stop blogging: organic traffic drops, and sales follow.The 3 keyword types every brand needs: DNA, competitive, and trending.Why long-...
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Send us a text Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation. We'll talk about: What really happens when brands stop blogging: organic traffic drops, and sales follow.The 3 keyword types every brand needs: DNA, competitive, and trending.Why long-...
Bootstrapped to Beauty Powerhouse: Scaling SUGARED + BRONZED with Courtney Claghorn
Coffee N° 5 with Lara Schmoisman
26 minutes
1 month ago
Bootstrapped to Beauty Powerhouse: Scaling SUGARED + BRONZED with Courtney Claghorn
Send us a text Courtney Claghorn, co-founder of SUGARED + BRONZED, joins Lara Schmoisman on Coffee Nº5 to share how she bootstrapped a beauty service out of her apartment into a nationwide brand. From $1,000 in startup capital to 10 stores before raising funding, Courtney reveals the lessons of growth, customer loyalty, franchising, memberships, and creating a product line—all while keeping customer service at the core. We'll talk about: How Courtney turned $1,000 in savings into Sugared + ...
Coffee N° 5 with Lara Schmoisman
Send us a text Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation. We'll talk about: What really happens when brands stop blogging: organic traffic drops, and sales follow.The 3 keyword types every brand needs: DNA, competitive, and trending.Why long-...
