Send us a text Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation. We'll talk about: What really happens when brands stop blogging: organic traffic drops, and sales follow.The 3 keyword types every brand needs: DNA, competitive, and trending.Why long-...
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Send us a text Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation. We'll talk about: What really happens when brands stop blogging: organic traffic drops, and sales follow.The 3 keyword types every brand needs: DNA, competitive, and trending.Why long-...
The Hard Truth About Beauty Innovation with Steven J. Edelstein
Coffee N° 5 with Lara Schmoisman
28 minutes
2 months ago
The Hard Truth About Beauty Innovation with Steven J. Edelstein
Send us a text Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling. We'll talk about: Why pricing strategy must start with your audience—not just your ingredientsThe real margin rules that make or break a brandThe hidden costs in supply chain and trade sho...
Coffee N° 5 with Lara Schmoisman
Send us a text Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation. We'll talk about: What really happens when brands stop blogging: organic traffic drops, and sales follow.The 3 keyword types every brand needs: DNA, competitive, and trending.Why long-...
