In this episode of Coffee Business in the Middle East, I speak with Melissa Urtuzuastegui, a marketing expert, about the crucial role of marketing in the coffee industry and the rising significance of Mexican coffee in the global market.

We discuss:

Why marketing is essential for coffee businesses to stand outThe unique characteristics and potential of Mexican coffee

How origin storytelling influences consumer perception and salesKey strategies for promoting specialty coffee brands

For anyone interested in coffee marketing, origin branding, or the future of Mexican coffee, this episode is a must-listen!

Now available on Spotify, Apple Podcasts, and YouTube.

_______

My Instagram —   / sharipova.coffee   

My website - https://sharipova.coffee/  

Melissa’s Instagram -  https://www.instagram.com/melurtu/

Branding Matters - https://www.brandingmatters.ae/  

World of coffee Dubai - https://dubai.worldofcoffee.org/

_________________________________

In this episode of Coffee Business in the Middle East, I speak with Shady Bayter, Green Coffee Developer and Co-founder of Forest Coffee, about the future of green coffee and the science behind quality improvement.We discuss:What makes a proper green coffee lab and why it mattersThe latest innovations in coffee farming and their impact on cup qualityEmerging trends in fermentation and how they’re shaping the industryThe role of Colombia in the evolving specialty coffee landscapeFor anyone passionate about green coffee, fermentation science, or the future of coffee farming, this episode is a must-listen!Now available on Spotify, Apple Podcasts, and YouTube.

In this episode of Coffee Business in the Middle East, I speak with Fahad Althubyani, a coffee expert from Saudi Arabia, about the booming coffee business in the Kingdom, the unique aspects of Saudi coffee culture, and the opportunities for growth in the local market.In this episode, we discuss:The rich history and cultural significance of Saudi coffeeHow Saudi Arabia's coffee market is evolving and the growing demand for specialty coffeeKey opportunities for entrepreneurs and investors in the Saudi coffee industryThe challenges of entering the KSA coffee market and navigating local preferencesInsights into Saudi Arabia's coffee export potential and its global impactIf you're curious about the booming coffee business in Saudi Arabia, this episode offers valuable insights into one of the most exciting markets in the coffee world!Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Fahad's Instagram - https://www.instagram.com/fahad_althubyani/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________

In this episode of Coffee Business in the Middle East, I speak with Maximilian, Marketing Manager of Bluewater, about innovative water systems and their impact on coffee quality.We discuss:The science behind water filtration and its role in coffee brewingMagnesium, calcium, and osmosis – what every coffee professional should knowHow Bluewater’s technology is changing the game for specialty coffeeThe differences between reverse osmosis, cartridges, and other filtration methodsFor anyone passionate about coffee, water chemistry, or the science behind the perfect brew, this episode is a must-listen!Now available on Spotify, Apple Podcasts, and YouTube.Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Maximillian's Instagram - https://www.instagram.com/maximillianlundin/Bluewater Instagram - https://www.instagram.com/bluewaterglobeBluewater website - https://www.bluewatergroup.com/World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________

In this episode of Coffee Business in the Middle East, I speak with Anahit, Marketing Director of Yoocha Matcha, about the growing matcha market in the region.We discuss:The rise of matcha in the Middle East and consumer demandWhat defines high-quality matcha and how to differentiate itOpportunities and challenges in the marketHow Yoocha Matcha is influencing the specialty beverage industryFor anyone interested in matcha, specialty beverages, or the business behind this trend, this episode is a must-listen.Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram —   / sharipova.coffee   My website - https://sharipova.coffee/ Yoocha Matcha Instagram -   / yoocha_matcha  Yoocha Matcha website - https://www.yoochamatcha.com/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________

In this episode of "Coffee Business in the Middle East," I speak with Krzysztof Barabosz, the founder of Hardtank coffee technology, about the future of cold brew. We discuss: - How the Hardtank system is revolutionizing cold brew production - The key benefits of this technology for cafés and roasteries - What sets it apart from traditional cold brew methods - The future of cold brew and where the industry is heading If you're in the coffee business and looking to elevate your cold brew game, this episode is for you._______My Instagram — https://www.instagram.com/sharipova.coffee My website — https://sharipova.coffee/ Krzysztof’s Instagram — https://www.instagram.com/kbarabosz/Hardtank — https://hardtank.com/Partner of the Venue — DXB Live https://dxblive.com/ _______#CoffeeIndustry #CoffeeRoastery #SharipovaCoffee #CoffeeBusiness #MiddleEastCoffee #WorldOfCoffee #CoffeeEntrepreneurs #WorldOfCoffeeDubai #coffeeshopbusiness

On this episode of "Coffee Business in the Middle East", I talk to Bogdan Prunila, Managing Director of CMI, about: - The key factors for success in running a coffee business in Oman - How to balance quality control and efficiency in roasting operations - The biggest challenges in green coffee sourcing - Why CMI expanded from Muscat to Abu Dhabi and what they learned If you're a coffee entrepreneur looking to scale your business, this one’s for you. _______My Instagram — https://www.instagram.com/sharipova.coffee/ My website - https://sharipova.coffee/ Bogdan’s Instagram - https://www.instagram.com/bogdanprunila/ CMI coffee - https://shop.cmicoffee.ae/ Partner of the Venue - DXB Live https://dxblive.com/ _______#CoffeeIndustry #CoffeeRoastery #SharipovaCoffee #CoffeeBusiness #MiddleEastCoffee #WorldOfCoffee #CoffeeEntrepreneurs #WorldOfCoffee Dubai

Hello coffee people,My name is Irina Sharipova, and I am a coffee consultant and educator. I am also the host of the podcast “Coffee Business in the Middle East,” where we explore everything related to the coffee industry in the region. In each episode, I speak with key leaders in the coffee world, including roastery owners, green coffee traders, café entrepreneurs, and other coffee professionals.In this episode, we dive into the essential coffee equipment every café needs and explore smart business solutions for running a profitable coffee shop. From choosing the right machines to optimizing workflows and increasing revenue, we cover practical tips to help coffee shop owners make informed decisions. Whether you’re starting out or looking to upgrade, this episode is packed with valuable insights._______My Instagram —   / sharipova.coffee   My website - https://sharipova.coffee/ Antonio’s Instagram -   / antonio_orria   Victoria Arduino website -   https://victoriaarduino.com/en/home-en/Partner of the Venue - Victoria Arduino and Nuova Simonelli Experience Lab Dubai   / victoriaarduino_middleeast   _________________________________I am pleased to announce that “Coffee Business in the Middle East” will be featured at World of Coffee Dubai 2025 as an official podcast partner, taking place from February 10-12 at the Dubai World Trade Centre.In collaboration with DXB Live, I will be conducting live interviews with coffee professionals, providing valuable insights into the latest trends and developments in the coffee industry.Don’t miss this opportunity to participate in this exciting event. Secure your 3-day ticket pass to engage fully with all the activities and interviews.For more details, visit the official event website: World of Coffee Dubai 2025.

Hello coffee people,

My name is Irina Sharipova, and I am a coffee consultant and educator. 

I am also the host of the podcast “Coffee Business in the Middle East,” where we explore everything related to the coffee industry in the region. In each episode, I speak with key leaders in the coffee world, including roastery owners, green coffee traders, café entrepreneurs, and other coffee professionals.

In this episode, I have an insightful conversation with Garfield Kerr, the current president of the Specialty Coffee Association and CEO of Mokha 1450, a luxury coffee boutique. We discuss topics such as establishing a business in the UAE with unique coffee origins, the current state of the UAE coffee industry, and the challenges it faces today.

_______

My Instagram — https://www.instagram.com/sharipova.coffee/ 

My website - https://sharipova.coffee/  

Garfield’s Instagram - https://www.instagram.com/garfieldmokha 

Mokha website -  mokha1450.com

Partner of the Venue - Victoria Arduino and Nuova Simonelli Experience Lab Dubai https://www.instagram.com/victoriaarduino_middleeast/ 

_________________________________

I am pleased to announce that “Coffee Business in the Middle East” will be featured at World of Coffee Dubai 2025 as an official podcast partner, taking place from February 10-12 at the Dubai World Trade Centre.

In collaboration with DXB Live, I will be conducting live interviews with coffee professionals, providing valuable insights into the latest trends and developments in the coffee industry.

Don’t miss this opportunity to participate in this exciting event. Secure your 3-day ticket pass to engage fully with all the activities and interviews.

For more details, visit the official event website: World of Coffee Dubai 2025.

Hello coffee people, My name is Irina Sharipova, and I am a coffee consultant and educator. I am also the host of the podcast “Coffee Business in the Middle East,” where we explore everything related to the coffee industry in the region. In each episode, I speak with key leaders in the coffee world, including roastery owners, green coffee traders, café entrepreneurs, and other coffee professionals. In the new season’s first episode, I have an insightful conversation with Daria Vorslova. We delve into the behind-the-scenes world of green coffee trading, discuss the current state of the C-Market, and share valuable advice for roasters _______ My Instagram — https://www.instagram.com/sharipova.coffee/ My website - https://sharipova.coffee/ Daria’s Instagram - https://www.instagram.com/_darya_vorslova_/ Ally coffee - https://www.allycoffee.com/ Partner of the Venue - Victoria Arduino and Nuova Simonelli Experience Lab Dubai https://www.instagram.com/victoriaarduino_middleeast/ _________________________________ I am pleased to announce that “Coffee Business in the Middle East” will be featured at World of Coffee Dubai 2025 as an official podcast partner, taking place from February 10-12 at the Dubai World Trade Centre. In collaboration with DXB Live, I will be conducting live interviews with coffee professionals, providing valuable insights into the latest trends and developments in the coffee industry. Don’t miss this opportunity to participate in this exciting event. Secure your 3-day ticket pass to engage fully with all the activities and interviews. For more details, visit the official event website: World of Coffee Dubai 2025.

Hello coffee people,

My name is Irina Sharipova and I am a coffee consultant and educator. I am a host of the podcast “ Coffee Business in the Middle East” where we discuss everything related to the coffee business in the ME region with coffee leaders of the industry such as business owners of roasters, green trading companies, cafes, and coffee professionals.

In the eighth episode I speak with Pratama Rahmatula about the coffee community, how to grow your skills in  the industry and his new role at Eat X company

My Instagram — https://www.instagram.com/ira_sharipova/ 

My website - https://sharipova.coffee/  

Pratama Instagram - https://www.instagram.com/pratamarkh/

Partner of the Venue - https://instagram.com/societyuae 

_________________________________

In the seventh episode I speak with Gautam Kumbargeri about the demand for specialty coffee products  in the Gulf market, collaboration and partnerships for the coffee industry and there will be advice for coffee entrepreneurs who just entering the market 

My Instagram — https://www.instagram.com/ira_sharipova/ 

My website - https://sharipova.coffee/  

Brewing Gadgets  - https://www.instagram.com/brewing_gadgets/ 

Partner of the Venue - https://instagram.com/societyuae 

_________________________________

Hello coffee people,

My name is Irina Sharipova and I am a coffee consultant and educator. I am a host of the podcast “ Coffee Business in the Middle East” where we discuss everything related to the coffee business in the ME region with coffee leaders of the industry such as business owners of roasters, green trading companies, cafes, and coffee professionals.

In the sixth episode I speak with Ryan Godhino  the famous entreprener of few coffee projects and the main one is Specilaty batch, we discuss about roastery's business model ,  pricing your coffee products and level of competition in the UAE's coffee market 

My Instagram — https://www.instagram.com/ira_sharipova/ 

My website - https://sharipova.coffee/  

Ryan’s Instagram -https://www.instagram.com/ryangodinho/ 

Specialty batch - https://www.instagram.com/specialtybatch/ 

Partner of the Venue - https://instagram.com/societyuae 

_____________________________

Hello coffee people,

My name is Irina Sharipova and I am a coffee consultant and educator. I am a host of the podcast “ Coffee Business in the Middle East” where we discuss everything related to the coffee business in the ME region with coffee leaders of the industry such as business owners of roasters, green trading companies, cafes, and coffee professionals.

In the fifth episode I speak with Kim Thompson  founder of  Raw coffee about the beginning  of the coffee industry in the use, how it was to be one the first roastery and how to raise loyal staff 

My Instagram — https://www.instagram.com/ira_sharipova/

My website - https://sharipova.coffee/ 

Necip’s Instagram - https://www.instagram.com/cashieroftheyear/ 

Raw Coffee company  - 

Partner of the Venue - https://instagram.com/societyuae

_________________________________

In the fourth episode I speak with Necip Camcigil about building a cafe chain, creating community and loyalty among customers and effective cash flow management And for our giveaway mentioned in the episode, we will choose a winner amongst those who leave a comment with feedback or insight from this podcast in the coments below this video. Results will be announced via my Instagram. My Instagram —   / ira_sharipova   My website - https://sharipova.coffee/ Necip’s Instagram -   / cashieroftheyear   One Life Cafe -  / onelifed3   Partner of the Venue -   / societyuae  

In the third episode I speak with Khalid Almoulla national coordinator of the SCA UAE. We discussed the coffee community of the UAE, how to bring high-end international competition to the growing market, and about establishing the coffee museum.

My Instagram — https://www.instagram.com/ira_sharipova/

My website - https://sharipova.coffee/

Coffee Museum - https://www.instagram.com/coffeemuseum/

SCA UAE - https://www.instagram.com/scauae/

Partner of the Venue - https://instagram.com/societyuae

In the second episode I speak with Drew Dennehy we discuss the profitability of the coffee business, leadership in management and consumer preferences in the Middle East ___ My Instagram — https://www.instagram.com/ira_sharipova/ My website - https://sharipova.coffee/ Drew’s Instagram -https://instagram.com/drew.dennehy THREE Roastery Instagram - https://instagram.com/threecoffee_ Partner of the Venue - https://instagram.com/societyuae

In the first episode, I speak with Frederick Warrens from Grandmother Coffee Roastery. We discuss the challenges of running a micro roastery, customer loyalty, and a healthy environment at work and many more interesting topics. For our giveaway mentioned in the episode, we will choose a winner amongst those who leave a comment with feedback or insight from this podcast in the comments below this video. Results will be announced via my Instagram. My Instagram — ⁠https://www.instagram.com/ira_sharipova/⁠ My website - ⁠https://sharipova.coffee/⁠ Frederick Instagram - ⁠https://www.instagram.com/fredrick_m_...⁠ Grandmother Roastery Instagram - ⁠https://www.instagram.com/grandmother...⁠ Partner of the Venue - ⁠https://instagram.com/societyuae

We start the ninth episode Coffee people in Middle East with Frederick Bejo 

Co-Founder & Green buyer @archers.ae

2nd UAE Brewers 2021

we will talk today about how to build up and manage a roastery, and coffee business in ME, the purpose of origin trips.

_________________________________

Support me via donations - https://ko-fi.com/sharipovacoffee 

My Instagram — https://www.instagram.com/ira_sharipova/

My website -https://sharipova.coffee/ 

Frederick Instagram — https://www.instagram.com/frederick_bejo/

 We start the eights episode Coffee people in Middle East with Estefania Hernandez

Q-Grader and Director of quality and product developer Colombian exotic coffee

we will talk today about the coffee business, the sensory skills part and about coffee education.

_________________________________

My Instagram — https://www.instagram.com/ira_sharipova/

My website -https://sharipova.coffee/

Estefania Instagram — https://www.instagram.com/lucy.and.the.sky/

Support me via donations - https://ko-fi.com/sharipovacoffee