Matcha Boom in the Middle East: Quality, Trends & Business

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Coffee Business in the Middle East

Irina Sharipova

27 episodes

6 days ago

Hello, I am Irina Sharipova. I am a coffee professional, and, I like people, coffee people especially. To get to know the coffee industry better, you should know the people behind it. That is why the podcast is the best way! Coffee Business in the Middle East is an interview podcast with coffee professionals from the Middle East. Inspiration is what motivates us, inspirational stories are even better! Instagram — https://www.instagram.com/sharipova.coffee/ Website — https://sharipova.coffee/

Entrepreneurship

Business

RSS

All content for Coffee Business in the Middle East is the property of Irina Sharipova and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Matcha Boom in the Middle East: Quality, Trends & Business - Live at World of Coffee Dubai 2025

Coffee Business in the Middle East

19 minutes 39 seconds

8 months ago

Matcha Boom in the Middle East: Quality, Trends & Business - Live at World of Coffee Dubai 2025

In this episode of Coffee Business in the Middle East, I speak with Anahit, Marketing Director of Yoocha Matcha, about the growing matcha market in the region.We discuss:The rise of matcha in the Middle East and consumer demandWhat defines high-quality matcha and how to differentiate itOpportunities and challenges in the marketHow Yoocha Matcha is influencing the specialty beverage industryFor anyone interested in matcha, specialty beverages, or the business behind this trend, this episode is a must-listen.Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Yoocha Matcha Instagram - / yoocha_matcha Yoocha Matcha website - https://www.yoochamatcha.com/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________