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Building Freedom Podcast
4 Level Coach
182 episodes
13 hours ago
In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems. He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, ...
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Entrepreneurship
Business,
Management
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All content for Building Freedom Podcast is the property of 4 Level Coach and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems. He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, ...
Show more...
Entrepreneurship
Business,
Management
Episodes (20/182)
Building Freedom Podcast
Stand Out or Stay Invisible: The NOISE Framework for Builders and Remodelers (feat. Callum Gracie - Otto Media)
In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems. He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, ...
Show more...
13 hours ago
44 minutes

Building Freedom Podcast
Stop Letting Urgency Run Your Business
In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #5 builders and remodelers fail to grow — lack of time mastery. Randy reveals why time is your most valuable asset, how to stop letting urgency run your business, and how mastering your time leads to true scalability and freedom. Learn to delegate, hire A-players, and leverage systems that give you back control of your day. Master your time — master your business. If you like wh...
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1 week ago
33 minutes

Building Freedom Podcast
The Profit Leak Killing Your Growth (and How to Fix It)
In this episode, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #4 of the 10 Reasons Builders and Remodelers Fail to Grow — the lack of pricing mastery. Randy explains why many builders stay busy but never truly scale, and how understanding your numbers changes everything. Learn how to master markup vs. margin, job costing, and breakeven percentages, and turn project management into a profit center. You’ll also hear the four key ways to increase net profit and build a bus...
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2 weeks ago
35 minutes

Building Freedom Podcast
Creating Magic Moments & Mastering the Science of Pricing (feat. Joe Crisara - Service MVP)
In this episode of the Building Freedom Podcast, host Randy Stanbury, sits down with Joe Crisara, America’s Service Sales Coach and founder of Service MVP. Together, they explore how contractors and remodelers can shift from simply selling projects to creating powerful human connections that build trust, loyalty, and long-term success. Joe introduces his “magic moments” concept—how recognizing your clients’ victories and challenges can instantly transform a sales conversation into a meaningf...
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3 weeks ago
39 minutes

Building Freedom Podcast
Stop Guessing. Start Knowing Your Numbers.
In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #3 builders and remodelers fail to grow — lack of financial literacy. Randy explains why revenue is vanity and profit is sanity, and how becoming percentage-centric changes everything. Learn how understanding your 12 critical numbers turns daily decisions into profit, helps you price with confidence, and builds lasting growth. If you like what you're listening to, we would love ...
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4 weeks ago
29 minutes

Building Freedom Podcast
Leveling Up: Becoming a Business-Savvy Leader
In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #2 why Builders and Remodelers fail to grow: the lack of business savvy. Building on last week’s discussion on vision, Randy unpacks what it really means to transition from being a skilled contractor to an entrepreneurial leader. He shares practical insights on developing business acumen, the importance of mentorship, financial fluency, and strategic thinking—essential tools to gr...
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1 month ago
26 minutes

Building Freedom Podcast
Clarity Creates Freedom: Why Builders Fail Without a Clear Vision
In this episode of the Building Freedom Podcast, host Randy Stanbury, kicks off a brand-new series diving into the 10 Reasons Why Builders & Remodelers Fail to Grow. Randy shares exciting news about the launch of the 4 Level Coach book series on Audible including The 10 Reasons Why Builders Remodelers Fail to Grow, The Elite Builders Sales System, and Pricing Mastery Simplified. Today’s focus is Reason #1: Lack of a Clear Vision. Randy explains why a vivid, measurable, time-bound vis...
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1 month ago
34 minutes

Building Freedom Podcast
From Builder to Entrepreneur: The Mindset Shift Required For Success
On this episode of Building Freedom, host Randy Stanbury, founder of 4 Level Coach, dives into the transition from builder, remodeler, or contractor to true entrepreneurial leader. Drawing from a recent panel with industry experts, Randy breaks down 10 key transitions—from doer to creator, projects to processes, and short-term grind to long-term vision—that unlock growth, scalability, and true freedom in your business. If you like what you're listening to, we would love it if you could give u...
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1 month ago
38 minutes

Building Freedom Podcast
10 Reasons Your Marketing Isn’t Delivering Results (feat. Rahul Pereira)
On this episode of the Building Freedom podcast, Randy is joined by Rahul Pereira, Marketing Director at 4 Level Coach, to unpack why so many business owners end up overspending and frustrated with marketing. With 15+ years of experience and a data-driven mindset, Rahul explains the top 10 reasons marketing fails, from unclear goals and vanity metrics to expecting instant results or mistaking marketing for sales. They also explore why your website should be the heart of your marketing engine...
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1 month ago
49 minutes

Building Freedom Podcast
The Hidden Cost of In-House Crews: How to Simplify, Scale, and Boost Profitability
In this episode of the Building Freedom Podcast, Randy uncovers the hidden truth about in-house labor and why so many builders lose money trying to keep their own teams busy. He shares how to shift your mindset, treat in-house crews like a separate business with their own P&L, and bid work as if you were hiring a subcontractor. You’ll learn how to avoid the trap of filling schedule gaps with unprofitable work, simplify your operations, and create a scalable model that consistently deliver...
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2 months ago
30 minutes

Building Freedom Podcast
Getting Out of Your Own Way: The Key to Freedom as a Builder
In this episode of the Building Freedom Podcast, host Randy Stanbury, shares insights from a recent JobTread webinar on one of the most important shifts for builders, remodelers, and contractors: learning how to get out of your own way. Through the story of Dave, a talented custom home builder who spent nine years stuck at a $5M ceiling, Randy unpacks the misconceptions, blind spots, and roadblocks that keep business owners overwhelmed and trapped in the day-to-day. You’ll discover the ...
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2 months ago
1 hour 2 minutes

Building Freedom Podcast
10X Your Business with SOP's (feat. Josh McMahon & Jeremy Belleau)
In this episode of the Building Freedom Podcast, guest host Josh McMahon welcomes back SOP specialist Jeremy Belleau to share how the right systems can unlock growth and efficiency in your business. They dive into creating SOPs for where you want to be, not just where you are now, plus why “SOPs between SOPs” are critical for smooth handoffs. You’ll hear how breaking big roles into focused functions, treating teammates like internal customers, and getting real team buy-in can transform ...
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2 months ago
32 minutes

Building Freedom Podcast
Embracing Change Management (feat. Josh McMahon & Jeremy Belleau)
In this episode of the Building Freedom Podcast, guest host Josh McMahon talks with 4 Level Coach Success Coach Jeremy Belleau about navigating change and building effective SOPs. They explore why most people resist change, how to earn genuine and lasting team buy-in, and the owner’s critical role in driving and sustaining transformation. Josh and Jeremy share practical strategies on creating a culture of accountability, engaging your team beyond the initial rollout, and knowing when to...
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3 months ago
37 minutes

Building Freedom Podcast
7 Growth Killers Holding Your Business Back
In this episode of the Building Freedom Podcast, Randy Stanbury shares the 7 most common growth killers that keep builders and remodelers stuck in survival mode. From being the bottleneck in your own business to hiring too late, dealing with chaos on the job site, and lacking financial clarity, these issues are holding you back. You’ll learn how these problems compound, why they’re blocking your scalability and profitability, and what real steps you can take to start fixing them today. If you...
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3 months ago
35 minutes

Building Freedom Podcast
Building Subtrade Partnerships That Scale
In this episode of the Building Freedom Podcast, host Randy Stanbury dives into what it takes to build exceptional relationships with your subtrade partners. Are your subs truly treated as part of your team or just a means to an end? Randy challenges you to reflect, scorecard your approach, and implement powerful onboarding systems that create alignment, accountability, and long-term success. From setting expectations and minimum standards to building trust, vision, and even subtrade pi...
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3 months ago
25 minutes

Building Freedom Podcast
The Exit Multiplier: How to Build a Sellable Business
In this episode of the Building Freedom Podcast, host Randy Stanbury breaks down what it really takes to prepare your business for a high-value exit, even if selling feels years away. Randy shares real-world insights on how to grow your valuation, boost EBITDA, and build a business that runs without you. Discover the T.E.A.M. method (Transfer, Elevate, Automate, Multiply), the importance of leadership structure, financial consistency, and what buyers actually look for. You’ll also hear how on...
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3 months ago
38 minutes

Building Freedom Podcast
The 6 Types of Builders & Remodelers: Which One Are You?
Are you building your business or just stuck in it? In this episode of The Building Freedom Podcast, Randy reveals the six types of builders and remodelers he's seen over the years and how each type impacts your team, growth, and freedom. Learn why some builders scale with speed and strategy while others stall out in fear and indecision. This episode is your wake-up call to find out where you stand, what’s holding you back, and how to move forward with confidence. No fluff - just the truth an...
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3 months ago
32 minutes

Building Freedom Podcast
The Power of 90 Days: What Has to Change to Transform Your Business
Welcome to a high-impact episode of the Building Freedom Podcast with your host, Randy Stanbury. As we kick off Q3, Randy walks you through a powerful quarterly planning session designed to spark real change in your business - starting today. In this episode, you’ll learn how to use the Dickens Process to reflect on your wins and losses, identify momentum and sticking points, and create a 90-day action plan aligned with your vision and goals. Discover why focusing on just a few “vitals” can d...
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4 months ago
38 minutes

Building Freedom Podcast
How to Eliminate Business Bottlenecks & Scale With Freedom (feat. Joshua McMahon)
In this episode of The Building Freedom Podcast, Randy Stanbury sits down with custom builder Josh McMahon to unpack the key challenges that keep builders stuck—and how to overcome them. They talk about lead generation, pricing for real profit, building a reliable team, and making the shift from technician to entrepreneur. Josh shares how he launched a million-dollar business by focusing on the right actions and systems, and why working on your business—not just in it—is the path to real free...
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4 months ago
50 minutes

Building Freedom Podcast
The Decisions That Will Shape Your Business Future
In this episode of The Building Freedom Podcast, Randy Stanbury—founder of 4 Level Coach and veteran business coach—dives into one of the most powerful truths in business: your destiny is shaped by the decisions you make every day. Randy explores how seemingly small choices—whether it's creating a clear vision, mastering your pricing, investing in systems, or going all-in on software—can have a massive compound effect over time. These aren't just business tactics; they're decisions that direc...
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5 months ago
34 minutes

Building Freedom Podcast
In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems. He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, ...