Feeling creatively stuck or overwhelmed by too much scrolling? In this episode, we’re stepping away from the algorithm and exploring how to find inspiration for photography offline.
I’m sharing why Pinterest can’t be your starting point and how volunteering might be the most powerful way to reconnect with your spark.
You’ll also hear a Q&A on creative jealousy, finding your voice, and how to tell the difference between trends and true alignment. Whether you’re new to photography or rediscovering your style, this conversation will help you create from a place that’s original—by design.
Business Basics Course: https://www.jessicawhitaker.co/businessbasics
Lights, Camera, Brand Photography Branding Course: https://www.lightscamerabrand.com/
Unplug from your phone episode: https://open.spotify.com/episode/2EIe18ddba23Q3QUFbPVmo?si=CDShZlXoR-GmqY9DesTe3Q
Timestamps:
0:00 Business Basics
0:41 Intro
11:50 Where NOT to look
27:52 Shopping for inspiration
38:25 Volunteer
44:22 Q&A: Have you ever felt jealous of someone else's creativity?
53:09 Inspo vs trends
58:53 What’s something you wish someone told you when you were figuring out your style?
1:00:03 Outro
What's Next:
In this Build and Bloom photography podcast episode, join me (@JessicaWhitaker) and Eden Strader (@EdenStrader) as she teaches us how to alternatively market our photography businesses.
Follow Eden: https://www.instagram.com/edenstrader/
Eden's website for freebies: https://edenstrader.com/
Eden’s podcast “That’s My Personal Business”
WHAT’S NEXT:
This podcast has been made possible by:
Have you ever wanted to get into concert photography? Today on the Build and Bloom Photography Podcast I have Madison Truscan on and she is sharing the exact steps for breaking into the industry. Madison has photographed artists in concert like Taylor Swift and Chappell Roan. Madison is also going to share how to work for an online magazine, publication, newspaper or zine and how volunteering for a publication can add an extra layer of professionalism that increases your chance of attending a show.
Madison Truscan is a multi-faceted Dallas-based creative, with a focus on concert photography, music journalism, and podcast hosting. She is wholeheartedly passionate about all forms of photography and being authentic on the Internet.
Instagram: @madisonfromdallas
Website: www.madisontruscanphotography.com
Some of the questions I ask are:
People she mentioned: @digitalsmeg
Magazines mentioned: Good Guys Press and The Encore @thisistheencore
Other Build and Bloom podcast episode on concert photography:
Timestamps:
0:00 Intro
4:05 How did you get into concert photography?
10:40 First experience with concert photography
13:37 First concert she photographed
16:41 In between steps from first concert to snowball effect
17:03 How to contact artists to photograph their concert
19:21 How to break into the industry
25:33 How to get in contact with local artists
27:55 Most memorable career moments
28:07 Photographing Taylor Swift’s eras tour
33:06 What is working for a magazine?
40:35 Being a woman in concert photography
42:35 Safety tips for girls
44:56 Big-picture goals
47:25 How do you get paid for tours?
50:39 Getting sign to an agency
51:21 Outro
What's Next:
Follow me on Insta: https://instagram.com/jessicawhitaker
What if you could book dream clients without having to post on Instagram every day?
In this episode, I’m breaking down how blogging can help you book more photography clients consistently—and the best part? Once a blog post is done, it’s DONE. This is a long-term marketing strategy that works for you while you sleep.
Instagram is great for visibility, but your blog is where the real magic happens. It’s where clients find you through Google, get to know your work, and book you directly—without the extra hoops. Plus, your website is the strongest reflection of your brand (and if you’re struggling with that, check out LightsCameraBrand.com).
Here’s what I cover:
What SEO actually is and how it helps clients find you Why blogging individual sessions beats having one gallery page
Real examples of how my posts from 6 years ago still bring in inquiries today
The tools I use to make blogging easy
How to make blog posts SEO-friendly without being techy or spending hours on them
If you’re ready to stop stressing about social media and start thinking long-term, this episode is for you.
Download the free blog tool guide: https://jessicawhitaker.myflodesk.com/blog
Business Basics Course: https://www.jessicawhitaker.co/businessbasics
Lights, Camera, Brand Photography Branding Course: https://www.lightscamerabrand.com/
Narrative Blog Tool: https://www.jessicawhitaker.co/photography-blog-tool
10% off Squarespace: https://squarespace.com/jessicawhitaker
Email list episode: https://open.spotify.com/episode/5DIZ8DJ7065fsrr8zxvNLT?si=4TcDTziyRROEGosC37okZQ
SEO episode: https://open.spotify.com/episode/0SwLmqwyiGwRfdJ2EwggE4?si=ZOJ9GjzzSqyrwQCGC6yw0Q
What's Next:
Follow me on Insta: https://instagram.com/jessicawhitaker
Join the Facebook group: https://www.facebook.com/groups/buildandbloomjessicawhitaker
Thinking about raising your prices but not sure if you're really ready? In this episode, I’m walking you through three key things you need in place before you raise your rates—so you can do it confidently, without second-guessing your worth or undercharging for your time and talent.
We’ll cover:
How to actually know your worth (hint: it’s more than a gut feeling)
Why simplifying your packages can increase your value
The small tweaks that turn your client experience into something unforgettable
If scaling your photography business is on your mind, this episode is your roadmap to doing it with confidence and clarity. And if you want the full list of all six things to consider before raising your prices, grab the freebie linked below!
👉 Download the full guide: https://jessicawhitaker.myflodesk.com/brandpricing
Business Basics Course: https://www.jessicawhitaker.co/businessbasics
Lights, Camera, Brand Photography Branding Course: https://www.lightscamerabrand.com/
Other tools mentioned:
What's Next:
Before you invest in that high-ticket mastermind or coaching program promising $10K clients right out the gate—listen to this episode.
We’re pulling back the curtain on the hype and talking about what actually builds a sustainable photography business. Because while marketing might land you one big win, it’s your skills, systems, and humility that determine whether you can keep going.
In this episode, I break down:
Why slow, intentional growth sets you up for long-term success
The value of second shooting, assisting, and real-world experience
How to spot educators who are great at marketing—but missing the depth in technical or posing skills
The danger of comparison culture and rushing into high-price points too soon
And the powerful shift that happens when you quiet your ego and commit to mastery
If you’ve ever felt behind because you’re not charging luxury prices yet—or pressured to “level up” before you’re ready—this conversation will ground you. Success doesn’t come from skipping steps. It comes from doing the work that no one sees.
Business Basics Course: https://www.jessicawhitaker.co/businessbasics
Lights, Camera, Brand Photography Branding Course: https://www.lightscamerabrand.com/
Associate Photography episode: https://open.spotify.com/episode/0FwtJK3SIBgfyIFvYXs6nx?si=FggOxtQaTVKn9Yejb84L9g
Unplug from your phone episode: https://open.spotify.com/episode/2EIe18ddba23Q3QUFbPVmo?si=CDShZlXoR-GmqY9DesTe3Q
What's Next:
I'm back from Vegas and here is what I learned from WPPI.
Lights, Camera Brand: https://www.lightscamerabrand.com/
Honeybook: https://share.honeybook.com/Jessicaw
Aftershoot: https://aftershoot.com/jessica-whitaker/
What's Next:
Hi from WPPI in Las Vegas! In 2025, I set a goal to attend more networking events, and I’ve already learned so much just by observing how people show up in these spaces. At the start of February, I attended a Women in Business conference here in Seattle and picked up some game-changing networking tips. With WPPI around the corner, I want to share my best strategies to help you make a lasting impression—whether you're heading to WPPI or any other conference this year!
Lights, Camera Brand: https://www.lightscamerabrand.com/
Honeybook: https://share.honeybook.com/Jessicaw
Aftershoot: https://aftershoot.com/jessica-whitaker/
What's Next:
Trade-for-print (TFP) shoots can be an excellent way to build your portfolio, collaborate with models, and refine your creative style. However, without a structured approach, TFP shoots can quickly become frustrating, unorganized, and a waste of time. Many photographers experience flaky models, last-minute cancellations, or misunderstandings about how many images will be delivered.
The key to a successful TFP shoot is treating it just as professionally as a paid session—with clear expectations, organized communication, and structured boundaries.
In this photography podcast episode, I will share the exact step-by-step system I use to run TFP shoots efficiently and professionally, so you can get high-quality results without dealing with unreliable people.
This episode will cover:
By following these steps, you will eliminate stress, work with dependable models, and create stunning images without frustration.
Honeybook: https://share.honeybook.com/Jessicaw
https://aftershoot.com/jessica-whitaker/
What's Next:
https://aftershoot.com/jessica-whitaker/
What's Next:
Timestamps:
0:00 Intro
1:30 Photo studio cancelled
23:28 WPPI
38:52 Trade for print
https://www.instagram.com/buildandbloomstudios/
WHAT’S NEXT:
This podcast has been made possible by:
Building a strong photography brand is about more than just taking great photos—it’s about creating a business that’s consistent, recognizable, and profitable. In this episode of the @buildandbloom podcast, I’m joined by brand photographer, educator, and founder of Black Girls Shoot, Mecca Clarke, to break down the key strategies that will help you level up your business.
Instagram:https://www.instagram.com/meccaclarkephoto
Black Girls Shoot Info:https://www.meccaclarkephoto.com/blkgirlsshoot/
Black Girls Shoot Event Tickets:https://www.eventbrite.com/e/blk-girls-shoot-2025-tickets-1065876157279
Mecca's Website:https://www.meccaclarkephoto.com/
We’re diving into:
📸 The power of systems—why organization and workflows are essential for long-term success.
📸 Personal branding—how to refine your brand identity and attract the right clients.
📸 Consistency in business—how to stay organized while still evolving creatively.
📸 Common branding mistakes—and how to avoid them for a more sustainable photography career.
If you’re ready to bring more clarity, structure, and strategy into your business, this episode is packed with actionable steps to help you elevate your brand and work smarter, not harder.
In 2025 I am changing my business model over to IPS. In this episode, I'm sharing what that process has looked like over the month of January and how I immediately booked my 2nd highest package as a result!!
How to do IPS with Alena: https://spotifycreators-web.app.link/e/1ck8AMTuMQb
"The Portrait System" with Sue Bryce
Aftershoot 90 day trial: https://aftershoot.com/jessica-whitaker/
Photography Contracts for 2025:
WHAT’S NEXT:
This podcast has been made possible by:
What if photography could be more than just snapping photos? What if it could be a space for real connection and healing in a world that feels so disconnected? In this episode, I’m chatting with Christina Mellor (@christinascaptures), a photographer who’s completely reimagined her business to do just that. She’s sharing how she creates sessions that aren’t just about pretty pictures—they’re about helping people feel truly seen. We’re diving into the inner work it takes to hold space for others, the power of being witnessed, and how her approach transforms sessions into moments of self-acceptance and healing. If you’re looking for deeper connection through your work, this one’s for you.
Christina is a self-love and embodiment photographer based in Salt Lake City, Utah. Her work celebrates inner growth and the transformative power of being deeply seen and celebrated for who you are. With a mission to bring healing to the world, Christina creates sacred spaces where individuals can release what no longer serves them and step into their most authentic, embodied selves.
Instagram: https://www.instagram.com/christinascaptures/
Electric Light Course: https://stan.store/Christinascaptures
Website: https://christinascaptures.org/
WHAT’S NEXT:
Join The B+B Facebook group: https://www.facebook.com/groups/buildandbloomjessicawhitaker/
Follow Jessica on Instagram: https://www.instagram.com/jessicawhitaker
Follow the Podcast Instagram: https://www.instagram.com/buildandbloom/
This podcast has been made possible by Business Basics: https://www.jessicawhitaker.co/businessbasics
Let's talk about what is *in* and *out for 2025 ;)
https://www.lightscamerabrand.com
Virtual Assistant Episode:
Aftershoot - message the "support" and tell them you're looking for the 90-day trial & that I sent you.
Photography Contracts for 2025:
SEO Episode:
"Opal" app
WHAT’S NEXT:
This podcast has been made possible by:
I have my friend, Alena (@alenalaurenphoto), on the podcast today talking about everything you need to know to get started in IPS (in-person sales). Which means how to start offering albums & printed goods. Alena holds nothing back in this episode! She goes into mindset shift, why the "shoot and burn" method (digitals only) isn't sustainable, her pricing/pricing structure ,and different ways you can incorporate IPS into your 2025.
Send me a DM on Instagram if you want info on the January girls group where Alena will be teaching!
Instagram: https://www.instagram.com/alenalaurenphoto
Website: https://www.alenalauren.com/
WHAT’S NEXT:
This podcast has been made possible by:
"We listen and we don't judge" is a trend on social media where two people share secrets that otherwise they'd be judged over. For example, a parent and their child and the kid says "Remember when I told you XYZ happened, well really this is what happened..."
I'm reading through the photographers version that I shared over in the Build and Bloom Facebook group.
Resources mentioned:
WHAT’S NEXT:
This podcast has been made possible by:
It's the crossover you've been waiting for! Cassidy Lynne (@cassidylynne) is coming onto the Build and Bloom podcast to share about how to strategize for efficient social media growth and her posing techniques!
We discuss the importance of marketing yourself on platforms like TikTok, Instagram, and Pinterest, and dive into actionable tips to make your content stand out. Cassidy also shares her expert advice on posing, from helping clients feel at ease in front of the camera to creating those effortlessly candid moments we all love.
Whether you're looking to level up your social media game or refine your posing techniques, this episode is packed with inspiration and practical advice to help you grow your photography business.
Follow Cassidy:
"Oh Shoot" podcast
Instagram: Instagram.com/cassidylynne
Facebook Group: https://www.facebook.com/groups/cassidylynne
TikTok: @cassidylynnephoto
Website: https://cassidylynneeducation.com/
Video Chapters:
0:00 Intro
3:20 Social strategies for photographers
9:15 Instagram vs TikTok
15:00 How to get clients to discover you on social media
22:27 Pinterest for photographers
32:30 Posing tips
38:58 Candid posing techniques
WHAT’S NEXT:
This podcast has been made possible by:
In this episode, I chat with Sabrina of The Turning Page Photo Co., a photographer and mom who balances business ownership, parenting, and mental health through strong boundaries and time management. Sabrina shares her insights on adding more value to your packages and why authentic branding is essential for standing out. She also opens up about her journey with mental health, discussing how she navigates anxiety and BPD while prioritizing self-care and confidence-building. Plus, she offers practical tips for managing inconsistent bookings and making the most of slower seasons.
Remember: Your Brain's Brilliance Is Your Business Edge
Follow Sabrina:
Sabrina of The Turning Page Photo Co. is a documentary-style photographer based in Pensacola, Florida, who travels worldwide to capture love stories. She has a passion for Super8 films and 35mm photography, bringing a nostalgic touch to her work.
As a member of the LGBTQ community, she provides a safe, inclusive space for all. She documents couples, small families, and motherhood moments with poetic intention.
She also offers 1:1 mentorships and online courses on marketing, editing, and business. A mental health advocate, she focuses on building confidence and promoting self-love in her teachings.
WHAT’S NEXT:
This podcast has been made possible by:
Ever wonder how photographers are making six figures in less glamorous genres? In this episode, I chat with Dominic Wilkerson (@Domdoesmedia), who made an impressive $400,000 last year in the "boring" yet lucrative world of real estate photography. I first discovered Dom through the Build and Bloom Facebook group, where he consistently provided valuable insights and helped answer questions on this topic—a frequent point of interest in the community. He previously joined one of our community call episodes, and I couldn’t wait to have him back for a deep dive into real estate photography. In this episode, Dom shares a masterclass-level breakdown of not just photography, but also videography, 3D home scans, drones, and more—knowledge many would charge for. Get ready for an info-packed podcast that could transform your business.
WHAT’S NEXT:
This podcast has been made possible by: