Before you invest in that high-ticket mastermind or coaching program promising $10K clients right out the gate—listen to this episode.
We’re pulling back the curtain on the hype and talking about what actually builds a sustainable photography business. Because while marketing might land you one big win, it’s your skills, systems, and humility that determine whether you can keep going.
In this episode, I break down:
Why slow, intentional growth sets you up for long-term success
The value of second shooting, assisting, and real-world experience
How to spot educators who are great at marketing—but missing the depth in technical or posing skills
The danger of comparison culture and rushing into high-price points too soon
And the powerful shift that happens when you quiet your ego and commit to mastery
If you’ve ever felt behind because you’re not charging luxury prices yet—or pressured to “level up” before you’re ready—this conversation will ground you. Success doesn’t come from skipping steps. It comes from doing the work that no one sees.
Business Basics Course: https://www.jessicawhitaker.co/businessbasics
Lights, Camera, Brand Photography Branding Course: https://www.lightscamerabrand.com/
Associate Photography episode: https://open.spotify.com/episode/0FwtJK3SIBgfyIFvYXs6nx?si=FggOxtQaTVKn9Yejb84L9g
Unplug from your phone episode: https://open.spotify.com/episode/2EIe18ddba23Q3QUFbPVmo?si=CDShZlXoR-GmqY9DesTe3Q
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