What if you could book dream clients without having to post on Instagram every day?
In this episode, I’m breaking down how blogging can help you book more photography clients consistently—and the best part? Once a blog post is done, it’s DONE. This is a long-term marketing strategy that works for you while you sleep.
Instagram is great for visibility, but your blog is where the real magic happens. It’s where clients find you through Google, get to know your work, and book you directly—without the extra hoops. Plus, your website is the strongest reflection of your brand (and if you’re struggling with that, check out LightsCameraBrand.com).
Here’s what I cover:
What SEO actually is and how it helps clients find you Why blogging individual sessions beats having one gallery page
Real examples of how my posts from 6 years ago still bring in inquiries today
The tools I use to make blogging easy
How to make blog posts SEO-friendly without being techy or spending hours on them
If you’re ready to stop stressing about social media and start thinking long-term, this episode is for you.
Download the free blog tool guide: https://jessicawhitaker.myflodesk.com/blog
Business Basics Course: https://www.jessicawhitaker.co/businessbasics
Lights, Camera, Brand Photography Branding Course: https://www.lightscamerabrand.com/
Narrative Blog Tool: https://www.jessicawhitaker.co/photography-blog-tool
10% off Squarespace: https://squarespace.com/jessicawhitaker
Email list episode: https://open.spotify.com/episode/5DIZ8DJ7065fsrr8zxvNLT?si=4TcDTziyRROEGosC37okZQ
SEO episode: https://open.spotify.com/episode/0SwLmqwyiGwRfdJ2EwggE4?si=ZOJ9GjzzSqyrwQCGC6yw0Q
What's Next:
Follow me on Insta: https://instagram.com/jessicawhitaker
Join the Facebook group: https://www.facebook.com/groups/buildandbloomjessicawhitaker