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Brandology

Alex Stockdale

135 episodes

1 month ago

Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...

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Entrepreneurship

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Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...

Show more...

Entrepreneurship

Episodes (20/135)

Brandology

The new era of branding: depth, resonance & emotional connection 💓

Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...

1 month ago

27 minutes

Brandology

The pep talk your brand wants you to hear

In this episode, I’m sharing a couple of things that your brand wants you to know. Your brand has SO much potential, and it's up to you to let it shine - and these are the ways you might be holding it back! You’ll learn: Why playing it safe is holding your brand backThe danger of generic, AI-flavoured messagingHow to infuse soul and personality into every touchpoint so your audience actually feels connected🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact 📸 Come...

2 months ago

19 minutes

Brandology

💐 Rewilding your brand: how to take it to its next level

Ever feel like your brand is tired, disconnected, or just not fully you anymore? Good news: your brand isn’t broken. It’s evolving - and it’s ready AF to rebloom. In this episode, I share my own current journey of taking a pause from socials, realising my brand was in a winter season, and how I’m aligning everything - energy, messaging, offers - to rise to meet my next-level brand. You’ll learn: How to spot the season your brand is inWhat to do when things feel out of syncMindset shifts to he...

2 months ago

33 minutes

Brandology

🔧 BRAND BREAKDOWN: The Garmin campaign that makes their audience the main character

In this first installment of the 'Brand Breakdown' series, we are diving DEEP into a Garmin running campaign that blew my socks off! I'll dig into the campaign and show you exactly why it was SO dang impactful, and how you can apply this 'big brand strategy' to your own brand. Even if you aren't a runner (or don't care about the brand), you'll be able to take a golden nugget away from this ep! I'll be chatting about: The magic behind Garmin’s 'The Miles That Made You' campaign (and why it's p...

3 months ago

26 minutes

Brandology

Your brand needs to HOLD space to TAKE UP space

Your brand can’t lead, magnetise, or take up its rightful space unless it knows how to hold space first...for the people it’s meant to serve. In this episode, I’m chatting about how to create your own 'brand haven' - a space where your dream clients feel safe, seen, and totally at home. We’ll tap into how emotional connection, clarity, and bestie-level branding are the secret to building a brand that's intimate AND industry-leading. We’ll chat about: What it really means to 'hold space' in yo...

3 months ago

25 minutes

Brandology

Why your brand can’t just be about what you do

In this juicy episode, I’m diving into the 'hubs.life' drama that’s been all over TikTok, and how it holds a really important branding lesson for anyone building an online presence. We’re chatting about: How hubs.life built a massively successful personal brand (...that wasn’t actually very personal)Why his audience turned on him when he pivoted - and what that teaches us about brand loyaltyThe difference between building a brand around the what you do vs. the who you areWhy your niche isn’t ...

3 months ago

24 minutes

Brandology

How to make your brand feel cosy (so your dream human feels right at home) ☁️✨

This ep is your sign to cosy your brand up - because the brands that make us feel something are the ones we stick with. In this episode, I’m walking you through how to shift your brand from 'shouting at a crowd' to 'inviting one person into your cosy corner of the internet'. I've got tips to help you build a brand that's warm, personal, and feels like home - a brand built just for your dream human. We chat through: Why broadcasting to everyone doesn’t work - and what to do insteadHow to use v...

4 months ago

38 minutes

Brandology

A therapy sesh for your brand 💭

Brand been feeling a little surface-level lately? I've gotchu 😉 In this ep, I’m walking you through a therapy sesh for your brand: five juicy reflection points to help you build a more emotional, visceral brand. One that actually connects with people, instead of just sitting there and looking cute. We’ll unpack: Why your brand origin story creates the foundation for connectionHow to uncover your brand’s triggers (and use them for magnetic messaging)The difference between fluffy values a...

5 months ago

30 minutes

Brandology

The effortless brand-building formula 🪄👩‍🔬

Building a brand can feel overwhelming, inconsistent, or confusing - like, where do you even start? What is going to move the needle? In today’s no-fluff ep, I’m walking you through my Effortless Brand-Building Formula - a simple 6-part framework that will help you get known, attract the right people, and start becoming the obsession-worthy brand you know you can be. We cover: ✨ The 6 key things you get to choose about your brand ✨ Why branding isn’t something that just 'happens' to you...

5 months ago

31 minutes

Brandology

Feeling-led branding is your secret superpower ⚡️

So maybe your brand looks good but doesn’t really feel like anything...or maybe you’re not sure what kind of emotional impression you’re actually leaving. If so, this is the ep for you 🫡 In this episode, we’re diving into the superpower that is feeling-led branding - and why it’s the secret sauce behind the brands people remember, connect with, and choose again and again. We chat through: What feeling-led branding actually means (and why it matters more than ever)Creating a sizzling fir...

5 months ago

25 minutes

Brandology

Are you playing it too safe with your brand? 🤔

If you’ve ever found yourself playing by the 'rules' of your industry, trying to get it juuust right, or wondering why your brand isn’t standing out the way you want it to - this one’s for you. In this episode, I’m unpacking the subtle ways brands blend in without realising it… and how to start breaking out of the comfort zone. We chat through: The danger of looking just like everyone else in your nicheWhy AI-generated messaging isn’t enough to connect with your audienceHow fear of being 'too...

5 months ago

22 minutes

Brandology

Building a brand in a saturated industry

Feeling like your industry is too crowded for your brand to shine? In this episode, I’m sharing how to actually stand out - even in the most saturated markets - by focusing on emotional connection, curated brand feeling, and strategic soul-driven branding. What we cover: ✹ Why saturation isn't your biggest problem ✹ The power of understanding your audience (especially if you're your own ideal client) ✹ Why top brands aren’t relying on their product to do the selling ✹ How to create an emo...

6 months ago

20 minutes

Brandology

3 reasons your brand isn’t attracting dream clients

Feel like you’re doing everything right - but your dream clients still aren’t finding you? In this episode, I’m breaking down the three most common reasons your brand isn’t landing the way it should...and what to do instead. We’re talking: The difference between a pretty brand and a positioned brandHow messy messaging creates confusion (and kills conversion)Why emotion is the secret ingredient to brand magnetismLet’s build the brand your dream clients have been waiting for. ✨ Links & Reso...

6 months ago

23 minutes

Brandology

Why your brand is worth more than your offer

Ever seen someone pay way more for a product just because it has a logo on it? Yeah. That’s the power of a brand. In this episode, I break down a TikTok moment that proves why people don’t buy products: they buy vibes. They buy identity. And they’ll pay 9x more for something that makes them feel something. We’ll talk about: The difference between solving a problem vs selling a feelingWhy two buyers can want the same thing but respond completely differentlyWhat you actually need to focus on to...

6 months ago

16 minutes

Brandology

Before you rebrand, answer these 3 questions

If you've been feeling the pull toward a rebrand, chances are you feel that something in your business feels misaligned or you just know it's time for a change. In this episode I'm walking you through my top 3 questions to ask yourself before you take the leap into rebranding your business. These are the things that will help you ensure your brand not only resonates with your audience but also feels like an authentic extension of you. What I cover in this episode: How I am currently refining ...

7 months ago

26 minutes

Brandology

[FREE TRAINING] Here's why your brand is repelling your dream clients

This episode is a little different because I'm sharing the audio from a training I ran recently, and trust me, it’s packed with valuable insights. In this training, I dived into a topic I see come up all the time with my clients and that is how your brand might actually be repelling your dream clients. I break down the key areas that could be turning people away instead of drawing them in and what you can do about it. If you’d like to see the full training with the slides included, I have lin...

7 months ago

41 minutes

Brandology

Why your audience doesn't trust you enough to buy

In this episode, I’m breaking down exactly why branding plays such a huge role in building trust and how it influences whether someone buys from you or not. People need both trust and connection to say yes to working with you or purchasing from you and branding is one of the biggest trust-building assets that you have. When we talk about branding, I don’t just mean your logo or colours, I’m talking about the full picture from your visual identity, your messaging, your tone of voice and the st...

8 months ago

26 minutes

Brandology

The rebrand that attracted dream clients FAST!

Rebranding can feel like a big task, but what if I told you it could deliver results faster than you might expect? In this episode, I’m sharing a client story that proves just that. While branding isn’t always an instant fix, the right strategic shifts can turn your silent followers into paying clients, sometimes in only a few days! I’m going to walk you through how a simple yet powerful visual rebrand transformed my client’s business, helping her audience finally see her as the expert she al...

8 months ago

26 minutes

Brandology

How I’m rebranding this skin clinic for growth

In this episode, I’m taking you behind the scenes of a recent brand consultation that I had with a business owner. I break down the challenges she was facing and the changes tjat we’re making together to refine her brand. If you’ve ever felt stuck in your branding, unsure if you’re reaching the right audience, or wondering how to position your business for future growth I hope that this chat resonates wiih you and you can take away some insights to apply to your own brand. What I cover in thi...

8 months ago

26 minutes

Brandology

Here's what ACTUALLY creates a cult-like brand

I’m so excited to dive into today’s topic because we’re diving into something that I talk about all the time and that is why simply being good at what you do isn’t enough to build a thriving brand. You could be incredibly talented, offering the absolute best service or product, and still struggle to attract your dream clients. Meanwhile, someone else with half your expertise but a strong brand presence is booking out their calendar. Why? Because branding goes beyond skill, it’s about your pos...

8 months ago

16 minutes