Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...
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Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...
Ever seen someone pay way more for a product just because it has a logo on it? Yeah. That’s the power of a brand. In this episode, I break down a TikTok moment that proves why people don’t buy products: they buy vibes. They buy identity. And they’ll pay 9x more for something that makes them feel something. We’ll talk about: The difference between solving a problem vs selling a feelingWhy two buyers can want the same thing but respond completely differentlyWhat you actually need to focus on to...
Brandology
Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...
