Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...
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Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...
In this juicy episode, I’m diving into the 'hubs.life' drama that’s been all over TikTok, and how it holds a really important branding lesson for anyone building an online presence. We’re chatting about: How hubs.life built a massively successful personal brand (...that wasn’t actually very personal)Why his audience turned on him when he pivoted - and what that teaches us about brand loyaltyThe difference between building a brand around the what you do vs. the who you areWhy your niche isn’t ...
Brandology
Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services. I’ll walk you through: Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally ...
