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Brand Hacking with Katt Wagner
Katt Wagner
12 episodes
9 months ago
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
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Marketing
Business,
Entrepreneurship
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All content for Brand Hacking with Katt Wagner is the property of Katt Wagner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
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Marketing
Business,
Entrepreneurship
Episodes (12/12)
Brand Hacking with Katt Wagner
Why You Shouldn't Avoid Coupons and Sales Pricing in Your Business | Product Pricing Psychology
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
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1 year ago
11 minutes

Brand Hacking with Katt Wagner
Marketing News This Week, Plus Tips and Ideas November 2023: Google, YouTube, and Business Buying Tips
Let's look at the latest marketing news this week. We'll summarize news and share tips as they relate to SEO, Social Media, Branding, and Business.You can also watch this week's marketing news on YouTube: https://youtu.be/D5V0eo4_Mbw0:00 Marketing News This Week November 20230:46 Google AI Bard and Fraudulent DMCA Lawsuits6:59 Google Chrome Getting Rid of Third Party Cookies for Advertising8:37 New YouTube Updates: AI Comment Summaries andAsk Button19:44 The Facebook Mobile Browser Update For...
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1 year ago
25 minutes

Brand Hacking with Katt Wagner
This company made over $9 Million by Productizing ONE feature | Short Business Success Stories Aladdin X Suika Game
Short Inspirational Business Stories to Get You Motivated:= Aladdin X Suika GameWATCH on YouTube: https://youtu.be/nVvXWx9KsO0 (Recommended if you want to see some of the creator streams)In this episode, we look at the history of the Suika Watermelon game, Aladdin X's business and brand strategy, and the lessons for success that can be found in the cool video game value-add they included in their product, the Aladdin PopIn 3-1 Projector.Timestamps:0:00 Short Motivational Business Stories for ...
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1 year ago
14 minutes

Brand Hacking with Katt Wagner
New YouTube features, Gmail spam rules, TikTok lead generation, and Local SEO Updates | Marketing News Digest
Marketing News Digest: Social Media and SEO News for Week of November 1st In this marketing news digest, we look at weekly social media and SEO updates worth knowing and share tips for getting the most out of them. This week, we have new AI rules, Gmail announcements, a TikTok and HubSpot collaboration, dozens of new YouTube features, and a cool look at the "Near Me" local SEO trick (and whether or not it actually works). View this digest on my blog: https://kattwagner.com/marketing-new...
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2 years ago
15 minutes

Brand Hacking with Katt Wagner
The LinkedIn Algorithm Update: Growth tips to help you get more views and engagement in 2023
Going viral can HURT your growth on LinkedIn after these new updates | LinkedIn Growth Tips 2023 New changes to the LinkedIn algorithm will make 2023 feel a lot more like the LinkedIn we used to remember. Knowledge and advice will take the forefront as LinkedIn prioritizes key metrics about topics, affinity, and positive signals about insightful content. Listen to this episode to learn all about the why and what of these LinkedIn updates and how to use LinkedIn for marketing and growth effect...
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2 years ago
8 minutes

Brand Hacking with Katt Wagner
SEO News and Social Media Marketing Trends - May 2023
Discover the latest SEO & Digital Marketing news for May 2023, covering updates featuring updates from Google, Microsoft, Bing, Mozilla, YouTube, and the Supreme Court.This news roundup will help you stay ahead of marketing trends and give you tips and tricks for success in the online marketing world.Watch on YouTube: https://youtu.be/xV1h5zjitxYNews Topics:0:00 Introductions0:27 How to Rank Higher on Google in 2023 (SEO News)2:17 Q1 Earnings Reflect Search Trends and Consumer Behavior (G...
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2 years ago
15 minutes

Brand Hacking with Katt Wagner
Marketing Role Play: How to use GOOGLE TRENDS for keyword research, product research and content ideas
This episode is listenable, but if you want to see the example social posts I created for some of the role plays, check out the YouTube video: https://youtu.be/DDXe2WxUqWg--I made this Google Trends tutorial to help you:-Explore practical use cases for SEO and keyword research-Think creatively when it comes to content planning-Improve your marketing strategy without paying for tools.To do this, I'll take you through three marketing role plays to demonstrate how I brainstorm and problem-solve ...
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2 years ago
33 minutes

Brand Hacking with Katt Wagner
LinkedIn Collaborative Articles, Bing Local Ads, and more March 2023 social media and SEO trends
Tune in each week for small business news stories and 2023 social media trends so you know how to stay ahead of the competition.LinkedIn Collaborative Articles, Bing Local Ads, and more March 2023 social media and SEO trendsWatch on YouTube: https://youtu.be/npksjuV9rPwMy NewsLetter (LinkedIn): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537LinkedIn caught my eye out of all the social media trends this week. I think they are leading the race with all th...
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2 years ago
6 minutes

Brand Hacking with Katt Wagner
LinkedIn Growth in 2023: Insider Tips, Updates, and Strategies for Newsletters and Creator Mode
In this episode, we're diving into the latest LinkedIn updates for 2023 and how they can help boost your professional presence on the platform. (P.S. Last week's episode was video-only and is available on YouTube! It's a walkthrough of setting up a website from domain registration to live on WordPress! You can watch that episode here: https://www.youtube.com/watch?v=SjQfumJ9ysY)From improved SEO for articles and newsletters to new features that allow you to optimize your Activity section and ...
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2 years ago
7 minutes

Brand Hacking with Katt Wagner
The Best QR Code Generator App for Canva with Tracking & Branding
In this episode, we break down the easiest way to use Canva to create a QR code that's brandable and trackable. You can even make money when people scan your QR codes! Tune in and add this new hack to your brand marketing strategy.0:00 What is a QR Code0:52 Ways to use a QR Code for links, PDFs, and more1:55 How to make a QR Code in Canva Tutorial3:54 Branding and Tracking QR Codes Easily6:55 ME-QR vs. Canva QR Code GeneratorIf you’re on the podcast and want a video walkthrough, click here: h...
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2 years ago
9 minutes

Brand Hacking with Katt Wagner
The Shortcut to YouTube Shorts: 4K views on a brand new channel.
These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537Watch this episode on YouTube: https://youtu.be/SLQkitXObqg0:00 What will this episode teach me?0:31 Benefits of Repurposing Content for YouTube Shorts1:27 Best Practices ...
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2 years ago
13 minutes

Brand Hacking with Katt Wagner
How to show up in local search results on Google: 6 Tips on going hyperlocal vs. local for SEO
Brand Hacking Podcast - Episode 1These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Goog...
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2 years ago
8 minutes

Brand Hacking with Katt Wagner
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...