If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...

Let's look at the latest marketing news this week. We'll summarize news and share tips as they relate to SEO, Social Media, Branding, and Business.You can also watch this week's marketing news on YouTube: https://youtu.be/D5V0eo4_Mbw0:00 Marketing News This Week November 20230:46 Google AI Bard and Fraudulent DMCA Lawsuits6:59 Google Chrome Getting Rid of Third Party Cookies for Advertising8:37 New YouTube Updates: AI Comment Summaries andAsk Button19:44 The Facebook Mobile Browser Update For...

Short Inspirational Business Stories to Get You Motivated:= Aladdin X Suika GameWATCH on YouTube: https://youtu.be/nVvXWx9KsO0 (Recommended if you want to see some of the creator streams)In this episode, we look at the history of the Suika Watermelon game, Aladdin X's business and brand strategy, and the lessons for success that can be found in the cool video game value-add they included in their product, the Aladdin PopIn 3-1 Projector.Timestamps:0:00 Short Motivational Business Stories for ...

Marketing News Digest: Social Media and SEO News for Week of November 1st In this marketing news digest, we look at weekly social media and SEO updates worth knowing and share tips for getting the most out of them. This week, we have new AI rules, Gmail announcements, a TikTok and HubSpot collaboration, dozens of new YouTube features, and a cool look at the "Near Me" local SEO trick (and whether or not it actually works). View this digest on my blog: https://kattwagner.com/marketing-new...

Going viral can HURT your growth on LinkedIn after these new updates | LinkedIn Growth Tips 2023 New changes to the LinkedIn algorithm will make 2023 feel a lot more like the LinkedIn we used to remember. Knowledge and advice will take the forefront as LinkedIn prioritizes key metrics about topics, affinity, and positive signals about insightful content. Listen to this episode to learn all about the why and what of these LinkedIn updates and how to use LinkedIn for marketing and growth effect...

Discover the latest SEO & Digital Marketing news for May 2023, covering updates featuring updates from Google, Microsoft, Bing, Mozilla, YouTube, and the Supreme Court.This news roundup will help you stay ahead of marketing trends and give you tips and tricks for success in the online marketing world.Watch on YouTube: https://youtu.be/xV1h5zjitxYNews Topics:0:00 Introductions0:27 How to Rank Higher on Google in 2023 (SEO News)2:17 Q1 Earnings Reflect Search Trends and Consumer Behavior (G...

This episode is listenable, but if you want to see the example social posts I created for some of the role plays, check out the YouTube video: https://youtu.be/DDXe2WxUqWg--I made this Google Trends tutorial to help you:-Explore practical use cases for SEO and keyword research-Think creatively when it comes to content planning-Improve your marketing strategy without paying for tools.To do this, I'll take you through three marketing role plays to demonstrate how I brainstorm and problem-solve ...

Tune in each week for small business news stories and 2023 social media trends so you know how to stay ahead of the competition.LinkedIn Collaborative Articles, Bing Local Ads, and more March 2023 social media and SEO trendsWatch on YouTube: https://youtu.be/npksjuV9rPwMy NewsLetter (LinkedIn): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537LinkedIn caught my eye out of all the social media trends this week. I think they are leading the race with all th...

In this episode, we're diving into the latest LinkedIn updates for 2023 and how they can help boost your professional presence on the platform. (P.S. Last week's episode was video-only and is available on YouTube! It's a walkthrough of setting up a website from domain registration to live on WordPress! You can watch that episode here: https://www.youtube.com/watch?v=SjQfumJ9ysY)From improved SEO for articles and newsletters to new features that allow you to optimize your Activity section and ...

In this episode, we break down the easiest way to use Canva to create a QR code that's brandable and trackable. You can even make money when people scan your QR codes! Tune in and add this new hack to your brand marketing strategy.0:00 What is a QR Code0:52 Ways to use a QR Code for links, PDFs, and more1:55 How to make a QR Code in Canva Tutorial3:54 Branding and Tracking QR Codes Easily6:55 ME-QR vs. Canva QR Code GeneratorIf you’re on the podcast and want a video walkthrough, click here: h...

These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537Watch this episode on YouTube: https://youtu.be/SLQkitXObqg0:00 What will this episode teach me?0:31 Benefits of Repurposing Content for YouTube Shorts1:27 Best Practices ...

Brand Hacking Podcast - Episode 1These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Goog...