If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
All content for Brand Hacking with Katt Wagner is the property of Katt Wagner and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
Why You Shouldn't Avoid Coupons and Sales Pricing in Your Business | Product Pricing Psychology
Brand Hacking with Katt Wagner
11 minutes
1 year ago
Why You Shouldn't Avoid Coupons and Sales Pricing in Your Business | Product Pricing Psychology
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
Brand Hacking with Katt Wagner
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-ca...
