Join Brand Alchemy hosts Jared Asher Herring and Jarrod Brake as they explore brand transformation with Simon Druery, founder and brand strategist of one of Australia's award-winning brand consultancies, Belong Creative, and creator of the Magnetic Brand Builder™ process. In this thought-provoking episode, you will learn how to develop compelling Employee Value Propositions (EVP) and Customer Value Propositions (CVP) that create authentic connection. Simon reveals strategies for establishing thought leadership whilst building brands that foster genuine belonging for both your team and customers. Discover practical approaches to navigating brand evolution in a rapidly changing landscape, managing the impact of current events on brand strategy, and leveraging human creativity alongside artificial intelligence. This episode equips entrepreneurs and business leaders with actionable frameworks for building magnetic brands that truly resonate and create lasting loyalty and connection.

Join Brand Alchemy hosts Jared Asher Herring and Jarrod Brake as they sit down with Mario Bellini, founder of Mario's Plumbing, who has successfully built thriving businesses across Queensland and South Australia over seven years. Learn Mario's proven strategies for navigating rapid business growth while managing overheads and competition in saturated markets. Discover how to scale plumbing businesses without sacrificing the personal wellbeing that's essential for sustained entrepreneurial success. Mario reveals how family motivation became his business foundation and shares practical approaches to building multiple locations while maintaining quality and culture. You'll gain insights into creating memorable branding that differentiates your business, including the story behind his Super Mario Brothers and the connection that honours his grandfather. Whether you're in trades or any service industry, this episode provides actionable strategies for managing explosive growth, controlling costs, and building a business legacy that extends beyond profit margins.

In this captivating episode, discover how Sydney-based PR Expert, Elizabeth Walker, leveraged her background in London’s financial and fashion sectors to build her agency, Doyen PR, in Australia. Elizabeth shares her journey working with prestigious brands like Gucci, Cartier, and Saint Laurent, revealing her distinctive commercial approach to public relations that focuses on enhancing brand perception and emotional value rather than mere visibility. Learn practical strategies for navigating the evolving luxury landscape, including how sustainability has become non-negotiable and techniques for authentically connecting with consumers' deeply held values. Whether you're a PR professional, brand manager, or business owner looking to elevate your marketing approach, Elizabeth's blend of strategic discipline and luxury brand expertise provides valuable insights in advanced communication for premium markets.

Join hosts Jared Asher Herring and Jarrod Brake as they speak with mindset and transformational coach, Paula Gowland. Paula shares her extraordinary journey from a life-altering accident to creating three successful businesses, tripling the revenue of her Sunshine Coast Art and Framing Gallery and SunQuest Signs in just four years. Discover how Paula transformed personal trauma into business success whilst managing family and motherhood. Learn about her empowering leadership philosophy that enabled significant team growth and the development of a powerful shared vision, and her transition into coaching, helping others through her lived experience—a journey that will be captured in her forthcoming book, ‘Legless: One Woman's Journey from Trauma to Triumph.’ This educational conversation offers valuable insights into resilience, business growth and authentic leadership through adversity.

Ever wondered why some CEOs thrive under pressure while others crumble? Chris Jackson reveals the invisible mental framework that separates exceptional leaders from the merely competent. This episode unpacks how Chris transitioned from engineering to become one of Australia's most sought-after CEO coaches, delivering transformative insights for business leaders seeking sustainable growth. He shares his counter-intuitive approach that places inner work before strategy—showing why self-awareness is the prerequisite to effective leadership. Chris demonstrates how his personalised coaching method creates holistic transformation for executives, revealing the specific techniques that help his clients navigate complexity with clarity. His analysis of AI's impact on business leadership illuminates why human connection remains irreplaceable in an increasingly automated world. For ambitious leaders asking why their business growth plateaus despite solid strategies, this conversation provides the missing link between personal development and organisational success.

Ever wonder how a passion for beautiful handwriting transforms into a thriving nationwide business? Kim and Mark reveal the exact blueprint that propelled Kimilligraphy from local workshops to Australia's premier calligraphy and live personalisation agency. This episode strips away the mystery of scaling a creative business for entrepreneurs in the crucial $0 - $1million revenue phase. Kim shares the pivotal moment when her calligraphy side-hustle demanded to become something bigger, and the practical steps she takes to overcome sales anxiety when approaching high-profile clients. Mark outlines their current strategy for leveraging SEO and AI optimisation to attract premium clientele across Australia and New Zealand, demonstrating how traditional crafts find modern markets through digital savvy. For creative entrepreneurs wondering if their passion can support more than just themselves, this conversation delivers actionable insights on building systems that scale without sacrificing artistic integrity.Contact Kim and Mark here -> https://kimlligraphy.au/

Litigation specialist Damon Laffin joins Jared and Jarrod to reveal how he transformed from a 18-year-old in a criminal law firm to founding Odyssey Legal—a business built around client empathy and modern flexibility. Damon shares his journey from labourer to lawyer, highlighting how his Young Lawyer podcast became his networking bridge into an industry where he had no connections. His decision to break free from late nights at the office to be present for his young family provides practical wisdom for professionals seeking similar transitions. The episode unpacks his client-first approach to dispute resolution, demonstrating how leading with value through free consultations and litigation guides establishes trust in an industry often viewed with skepticism. Damon's insights on understanding the emotional core of disputes rather than just the financial aspects reveals his blueprint for sustainable client relationships. Listeners will discover why learning sales is crucial for legal professionals, and how Damon's vision for a completely online firm spanning Queensland challenges traditional practice models.

One of Australia's leading Marketing Strategists, Aaron Witnish, joins the J's to reveal how successful entrepreneurs build integrated business systems beyond just marketing tactics. Aaron shares his journey through business challenges, demonstrating how mindset and leadership fundamentals create the foundation for scalable content operations. His philosophy connects team dynamics, strategic vision, and practical execution into a cohesive business approach. The episode unpacks his holistic methodology for creating customer-centric content that serves both audience needs and business objectives without overwhelming time-poor business owners. Listeners will discover valuable lessons on maintaining entrepreneurial resilience while building strategic partnerships that amplify content effectiveness and market positioning. Mindset first, market success follows.

In this captivating episode, we sat down with Brett W Smith, a multifaceted entrepreneur from the Sunshine Coast. A former Australian Title Boxer turned entrepreneur, property developer and mindset coach, Brett shares the remarkable story behind his businesses: BWS Electrical and his coaching brand, 'The Conscious Hooligan.' Brett's entrepreneurial path hasn't been without obstacles. He candidly discusses the significant challenges he faced while scaling his ventures, including a pivotal setback during a 2017 Hamilton Island project and navigating the turbulent waters of the the pandemic—a time when he chose to focus on serving his community rather than pursuing profit. Looking toward the future, Brett outlines his current business objectives: optimising his brand operations and exploring potential mergers with other construction companies, all while balancing the demands of family life and managing personal health conditions. The interview includes practical steps for optimising digital presence, website strategy, complemented by strategic SEO initiatives to enhance local visibility.

Sunshine Coast's Eloise Power dives deep with Jared and Jarrod, revealing how freediving and mermaiding unlock profound personal transformation. The former classroom teacher now helps clients break through emotional barriers using her unique blend of marine skills and coaching techniques. Her Kawana Island-based practice doesn't just teach swimming—it creates breakthrough moments where fear dissolves into confidence. Elle shares her remarkable transition from education to entrepreneurship, driven by personal experience and a mission to connect humans with the healing power of water. Her innovative approach goes beyond recreation to foster genuine personal growth. The episode explores Elle's vision for expanded outreach and her upcoming book, offering listeners practical insights for conquering their own limitations—underwater and beyond. Small splashes, profound change.

Wellbeing specialist Jeff Withers joins Jared and Jarrod to reveal the secrets of productive aging and intentional longevity. Jeff challenges conventional thinking with his 'natal genius' concept and three types of flow that unlock sustainable vitality. He demonstrates how small, deliberate lifestyle choices create extraordinary life spans filled with purpose and energy. The conversation explores Jeff's innovative approach to wellness programming, offering practical frameworks for anyone seeking to extend not just years of life, but quality of living. This episode delivers transformative insights for designing your own longevity blueprint—because aging well isn't accidental, it's intentional. Tiny choices, extended living.

Sunshine Coast's Paula Willis joins Jared and Jarrod (J and J) to share her pivot from corporate leadership to transformational coaching. Following burnout and breast cancer, Paula found purpose through psychology studies, establishing Worth Careers and Transitions. Her approach transcends job placement—focusing on mindset shifts that create genuine change for those at midlife crossroads. Through self-awareness and communication coaching, she guides clients to lasting transformation. Paula's business now extends beyond one-on-one work to workshops and speaking engagements. Throughout, she emphasises authentic branding as essential for entrepreneurial distinction.

Discover how to transform personal challenges into professional triumphs as Jaya shares nearly thirty years of wisdom in women's empowerment and personal branding photography. You'll hear how a breast cancer diagnosis early in her business journey became the unexpected catalyst for her success—pushing her to develop marketing strategies and Neuro-Linguistic Programming skills you can apply to your own ventures. Jaya reveals practical insights from her upcoming fourth edition of Women Inspired that will help you understand why being visible is essential for being memorable. Take away actionable networking techniques that create the visibility bridge your business needs. Small shifts in your approach, remarkable transformations in your results.

In the Brand Alchemy Podcast's debut episode, hosts Jared and Jarrod welcome Kelly Greenslade, a personal trainer and bodybuilder who transformed from young mother to fitness entrepreneur. Kelly shares her journey from yo-yo dieting to competitive bodybuilding and launching her business during the pandemic. The conversation explores Kelly's successful pivot to online coaching, impressive client conversion rates, and the impact of fitness on mental wellbeing. Jared and Jarrod also offeres strategic advice for improving digital presence, identifying podcasting as a powerful growth tool, and actionable recommendations for scaling brands.