TikTok is doing more than entertaining — it’s rewriting how creators and brands make money. Unlike Instagram’s ad-first model, TikTok has built monetization directly into the platform with TikTok Shop, creator showcases, and live selling. In this episode, I unpacks why TikTok feels like a game-changer, how it stacks up against Instagram, and what this shift could mean for the future of the creator economy.

In this episode of Blur and Grain, I’m joined by Jacob Salguero - a creative director, agency owner, and Christian speaker who creates impactful content for churches and online audiences. Jacob shares his journey from freelancing to leading his own creative agency, and the lessons he’s learned along the way. We dive into topics like: How Jacob started his creative agency and grew his client baseWorking with multiple churches in the digital spaceThe biggest gaps and opportunities for churches ...

In this episode, I’m breaking down a major misconception in today’s digital world: that posting on social media equals digital marketing. Spoiler alert — it doesn’t. I dive into what real digital marketing actually looks like and why the most effective strategies go far beyond the grid. Whether you're a creative, entrepreneur, or small business owner, this episode will help you think bigger and build smarter. Let’s talk multi-channel strategies, intentional planning, and how to stop confusing...

In this episode, I’m joined by my friend Esmeralda, a powerhouse in the world of influencer marketing and the director at a leading agency based in Houston. We dive into what it really takes to run influencer campaigns, work with talent, navigate trends, and stay creative in a constantly changing digital space. From burnout and brand deals to building trust and staying authentic online, this conversation pulls back the curtain on the influencer world—offering insight for creatives, marketers,...

In this episode, I open up about what it really means to stay authentic in your creative journey and share a story of a moment that lead me to realize the importance in staying true to what speaks to me. From the pressure to conform to the fear of being misunderstood, we’re talking about the struggle—and beauty—of finding and protecting your true voice. Whether you're just starting out or deep into your creative career, this conversation is for anyone who’s ever wrestled with being real in a ...

In this episode of Blur and Grain, I sit down with my friend Alexandra — a talented worship leader and creative team leader — to talk all things creativity, worship, and songwriting. We dive into: Her journey into music and worship ministry The real process behind writing and producing worship music What it’s like to lead a creative team in ministry How to stay authentic while exploring new creative directions Whether you’re a songwriter, worship leader, or creative director, this episode ...

Ready to start your journey as a creative but don’t know where to begin? In this episode, I break down practical steps to start as a content creator, photographer, videographer, or creative entrepreneur — even if you're starting from zero. Whether you're stuck overthinking or don’t know what to post, this guide will help you build your brand, gain confidence, and create content with purpose. What You’ll Learn: Setting GoalsDefining Your Target AudienceBuilding a brandPositioning Your Br...

In this episode of Blur and Grain, I sit down with multidisciplinary creative Shaider Divina to talk about the real journey behind the work. From shooting major productions to finding your signature tone, we unpack what it takes to grow as a photographer, land higher-end clients, and build a sustainable creative career from the ground up. Whether you're just starting out or looking to level up, this convo is packed with insight, honesty, and practical tips you don’t want to miss. Topics we co...

In this very first episode of Blur and Grain, I’m letting you in on my story. From my first steps into photography and starting a business, to navigating the world of marketing in ministry and business, I share how creativity became more than a skill—it became my passion and calling. Whether you're a creative, a strategist, or someone figuring out your voice, I hope my journey encourages you to discover the beauty in your process!