TikTok is doing more than entertaining — it’s rewriting how creators and brands make money. Unlike Instagram’s ad-first model, TikTok has built monetization directly into the platform with TikTok Shop, creator showcases, and live selling. In this episode, I unpacks why TikTok feels like a game-changer, how it stacks up against Instagram, and what this shift could mean for the future of the creator economy.
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TikTok is doing more than entertaining — it’s rewriting how creators and brands make money. Unlike Instagram’s ad-first model, TikTok has built monetization directly into the platform with TikTok Shop, creator showcases, and live selling. In this episode, I unpacks why TikTok feels like a game-changer, how it stacks up against Instagram, and what this shift could mean for the future of the creator economy.
S1 | E6 – The Business of Influence: Behind the Brand Deals with Influencer Marketing Director Esmeralda Castro
Blur + Grain
48 minutes
4 months ago
S1 | E6 – The Business of Influence: Behind the Brand Deals with Influencer Marketing Director Esmeralda Castro
In this episode, I’m joined by my friend Esmeralda, a powerhouse in the world of influencer marketing and the director at a leading agency based in Houston. We dive into what it really takes to run influencer campaigns, work with talent, navigate trends, and stay creative in a constantly changing digital space. From burnout and brand deals to building trust and staying authentic online, this conversation pulls back the curtain on the influencer world—offering insight for creatives, marketers,...
Blur + Grain
TikTok is doing more than entertaining — it’s rewriting how creators and brands make money. Unlike Instagram’s ad-first model, TikTok has built monetization directly into the platform with TikTok Shop, creator showcases, and live selling. In this episode, I unpacks why TikTok feels like a game-changer, how it stacks up against Instagram, and what this shift could mean for the future of the creator economy.
