In this episode, we're replaying a fan-favorite: Episode 2, where Jeremy walks through the process of discovering your brand identity. Joined by his dear friend Shay Sparks, this episode explores what brand identity truly is and why it’s the foundation of your business success. Learn how brand strategy fuels differentiation, accessibility, and trust with your customers, and how a strong brand identity can amplify your message.
Enjoy this insightful episode, and if you’re ready to elevate your brand, visit Jeremy at NOBSBranding.com. Reach out with any questions and stay tuned for more practical branding advice next week!
Culture eats strategy for breakfast,’ or so the saying goes. But is it really that simple? In this episode, we break down why culture is undeniably powerful—it can inspire, motivate, and create a sense of purpose that pushes people to achieve more than they thought possible. However, without a clear strategy guiding that energy, even the best culture can become directionless. We’ll explore how the most successful companies balance strong culture with smart strategy, and why focusing solely on one without the other can lead to missed opportunities. Tune in to discover the winning formula that combines the best of both worlds.
Can dreaming really impact your brand’s success? In this episode, Jeremy Allen dives deep into how dreaming helps small business owners create a brand that goes beyond just making money. Drawing from his Disney cruise experience, Jeremy emphasizes the importance of setting your sights on a bigger purpose and allowing yourself to dream freely. Learn how to incorporate dreaming into your branding strategy, plus get a free workshop template at KnowtheSBranding.com to guide your business vision.
In this milestone 100th episode of Big Branding Small Business, Jeremy Allen reflects on the power of consistency in podcasting and branding. From producing weekly episodes to learning from everyday life experiences, Jeremy shares how staying consistent has helped him hone his skills, connect with his audience, and elevate his brand. This special episode features some of the best clips from previous guest interviews, where industry experts emphasize the importance of intentionality in branding and business strategy. Discover how clarity in your goals, purposeful decision-making, and consistent action can transform your business, drive authentic connections, and ensure long-term success.
In this episode of Big Branding Small Business, we explore how Snoop Dogg, a legendary figure in the music industry, has successfully rebranded himself beyond his initial image as a West Coast rapper. We'll analyze how he strategically evolved his brand through collaborations, such as his unexpected yet impactful partnership with Martha Stewart, while staying true to his core identity. This episode isn't just about Snoop—it's about how small business owners can apply these lessons to their own branding efforts.
We'll cover key strategies like establishing a strong brand foundation, forming strategic partnerships to expand reach, and adapting to stay relevant in a changing market.
Tune in to learn how to elevate your brand, and visit nobsbranding.com for our free workshop template.
Don't forget to subscribe, like, and share your thoughts as we continue building brands that last!
Welcome to the Big Branding Small Business Podcast, where we explore the vital role of brand purpose in driving success, especially within service-based industries. In this episode, we delve into how a well-defined brand purpose acts as a guiding star for making informed business decisions and engaging employees, leading to a more satisfied workforce and loyal customer base.
We kick off the discussion with a compelling example of a small business owner who implemented questionable employee monitoring tactics, prompting us to ask: Does this align with the company's brand purpose? We dive into how genuine purpose isn't just a marketing buzzword but an internal compass guiding strategic decisions and fostering employee engagement. By aligning your brand purpose with your mission and values, you can create a workplace culture that empowers employees to become true brand ambassadors.
In this episode of Big Branding Small Business, we take a deep dive into the often confusing world of branding frameworks. With countless P's, C's, and R's floating around in the marketing space, it can be overwhelming for small business owners to know which frameworks are truly essential for their branding strategy.
Join us as we demystify these frameworks and break down the "alphabet soup" into three manageable categories: Core Frameworks, Supportive Frameworks, and Specialized Frameworks. We'll guide you through the foundational Core Frameworks, like the classic 4 P's of Marketing and the customer-focused 4 C's, to help you build a strong brand foundation.
Whether you're a startup or looking to refine your existing brand, this episode offers practical insights and actionable steps to make your branding efforts more effective. Tune in to discover how to prioritize what truly matters and create a branding strategy that resonates with your audience.
By the end of this episode, you’ll have a clear roadmap to navigate the complexities of branding and empower your small business to achieve big success.
On this episode discover how A/B testing can be your secret weapon. Evan Keller shares his knowledge on how to turn those wild guesses into data-driven wins. Learn how to fail forward, adapt faster, and stay ahead of the curve. It's all about trying new stuff, seeing what sticks, and crushing your marketing goals.
Key takeaways:
A/B Testing is Essential: Data-driven decisions are key to marketing success. By testing different elements, businesses can optimize campaigns and boost ROI.
Continuous Improvement Drives Innovation: Embracing new technologies and a test-and-learn mentality helps businesses stay ahead of the curve. Adapting to market changes is crucial.
Human Touch Matters: While technology is powerful, understanding customers is essential. Combining data with creativity creates authentic and impactful brands.
Connect with Evan:
In this episode of Big Branding Small Business, we dive into "The Art and Science of Business Decisions." Explore how to harmonize hard data with gut intuition to make impactful choices for your small business. Drawing from his recent appearance on Jordan Ogren's A Podcast on Marketing, I share actionable strategies to overcome biases, enhance decision-making, and leverage both quantitative and intuitive approaches. Learn how to balance analytics with instinct to drive your business forward. Tune in for valuable insights and real-world examples that will transform how you approach business decisions. Don't miss this essential guide to blending logic and intuition for branding and business success!
For More on Jordan
Jordan Ogren is a marketing professional and the host of the podcast "On Marketing," which delves into various aspects of marketing strategies, processes, and first principles that genuinely contribute to business growth. The podcast focuses on practical marketing insights, featuring interviews with industry experts and exploring fundamental questions about the role and effectiveness of marketing in business. Ogren's episodes cover a wide range of topics, from social media management to content creation and SEO strategies (Apple) (On Marketing).
For More on Mark
Mark Cumicek is a certified Dream Manager and Mental Fitness Coach who runs Onward Coaching & Consulting. He offers various programs designed to help individuals and businesses achieve their dreams and goals. His programs include the "21 Days of Dreaming" and "Dream Kickstarter," which focus on unlocking potential, setting actionable plans, and fostering personal and professional growth.
For more information about his programs and coaching services, you can visit Onward Coaching & Consulting.
Welcome to the Big Branding Small Business podcast! I'm your host, Jeremy Allen, and today we're diving deep into a topic that's close to home: self-awareness and transparency in business. In this episode, I come clean about not always practicing what I preach when it comes to branding and marketing my own business.
Join me as I candidly discuss the mental hurdles of running a business and the importance of leading by example. I'll share my personal journey of self-reflection, the realization of my own shortcomings, and my commitment to change. Together, we'll explore how being honest with ourselves and our audience can lead to growth and success.
This episode is a bit of a confession and a promise to you, my listeners, to align my actions with the advice I give. Tune in for an open and honest conversation about the realities of business and how I plan to take actionable steps towards improvement.
Have you ever wondered what makes a logo truly iconic? In this episode, we peel back the layers and dissect the essential elements that make a logo stand out from the crowd and forge a lasting connection with your audience. Discover how to craft a powerful visual identity that not only perfectly captures your brand's essence but also sets you apart from the competition. Whether you're an entrepreneur launching your dream business or a marketer looking to refresh your brand image, this episode is packed with actionable insights you can use to design a logo that resonates and propels your brand forward.
Join me on this Big Branding Small Business episode as we explore the emotional drivers behind turning fans into raving fans, inspired by Seth Godin’s "This Is Marketing." In this episode, I share my recent experiences from a local concert where country musician Lauren Alaina captivated her audience, and draw parallels to the principles outlined in Godin’s book.
Discover how empathy, storytelling, and authenticity can transform ordinary customers into passionate advocates for your brand. Learn about the importance of building a community, creating remarkable experiences, and understanding your audience’s needs and desires. We'll also discuss real-world examples, including YouTuber Ryan Trahan's successful venture into the candy market with Joyride Sweets, showcasing how these principles can be applied to create a loyal fanbase.
In this episode, we’ll dive into the heart of creativity and its essential role in both business and life. We’ll discuss two transformative books that have inspired me profoundly: "The Artisan Soul" by Erwin Raphael McManus and "The Creative Act: A Way of Being" by Rick Rubin. These books provide invaluable insights into embracing creativity as a way of life, and I'll share how their teachings can help us build a community of business owners, entrepreneurs, and solopreneurs striving for something greater.
Building a vibrant creative life is an ongoing journey. By incorporating these tips I share and drawing inspiration from these books, you can unlock your creative potential. I’d love to hear how you apply these ideas in your life. Feel free to leave a comment on our website at NoBSBranding.com.
Welcome to another episode of Big Branding Small Business. In this month's episode of Branding Bites, we dive into the concept of a "Plan on a Page." We break down the often complicated process of strategic planning into a simple, manageable format. I outline the five components of a Plan on a Page: business goals, key initiatives, things to do, actions to execute, and desired experiences. Whether you're in marketing, operations, sales or any other department, this streamlined approach can help you achieve your business objectives efficiently.
Listen in for practical tips, and don't forget to download your free Plan on a Page PDF !
Welcome to the Big Branding Small Business Podcast! In this episode, we dive deep into the world of creative potential within small businesses. Whether you're a first-time listener or a loyal follower, thank you for tuning in!
In this episode, we'll revisit a previous discussion on building a community of business leaders who believe they lack creativity. I'll share insights on how to unlock your innate creative abilities and incorporate them into your business strategies. Creativity is often overlooked or misunderstood in the business world, typically labeled as "innovation." But what does innovation truly look like, and how can you harness it?
We'll explore the importance of engaging with a community of like-minded business owners and the benefits of a mastermind group. I share my personal experiences from being part of a mastermind community and how it has helped shape my vision for creating a supportive network for small business owners.
Discover how creativity extends beyond traditional boundaries like design and social media. It can transform every aspect of your business, from financial planning to operational strategies. We'll discuss practical steps to build a brand community, articulate your purpose, and create strategic narratives that drive success.
Join me as I outline a unique roadmap to help small business owners unlock their creative potential. We'll cover key topics like purpose mapping, community engagement, strategic narratives, brand storytelling, and taking actionable steps to foster growth and innovation.
Tune in for an inspiring and practical discussion on how to elevate your business through the power of creativity and community. Don't miss out on this insightful episode of the Big Branding Small Business Podcast!
Welcome to the Big Branding Small Business Podcast, hosted by Jeremy Allen. Join us as we delve into the essential strategies for building better brands and understanding how your business is the cornerstone of your brand identity and financial success. Whether you're a first-time listener or a regular follower, we're grateful you've chosen our podcast from the multitude of options available.
In this episode, we're uncovering the power of hope as a tangible strategy for brand success. Far from being a mere wish, hope is a scientifically measurable force that can drive significant outcomes in both personal and professional realms. Drawing insights from the groundbreaking book "Hope Rising: How the Science of Hope Can Change Your Life," we explore how hope differs from mere optimism and how it can actively guide individuals and businesses towards their goals.
Discover how setting clear goals and developing actionable strategies form the bedrock of hope-driven success. By understanding the distinction between hope and optimism, we equip ourselves with the tools to navigate challenges and setbacks with resilience and determination.
We discuss the importance of strategic planning in business, emphasizing the need to adapt and evolve in response to changing market dynamics. From analyzing competitors to identifying niche opportunities, effective strategy serves as a roadmap for sustained growth and profitability.
Join us as we explore practical steps for integrating hope into your business strategy, fostering a mindset of resilience and forward momentum. Learn how actionable, repeatable strategies can transform your business trajectory and empower you to overcome obstacles with confidence.
Don't miss out on the latest insights in branding, design, and marketing—subscribe to the Big Branding Small Business Podcast today. Leave a review and share your feedback to help us continue delivering valuable content to our listeners. Tune in next week for more expert insights and strategies to elevate your brand and business.
Over two decades in corporate America, I've seen good cultures and bad. But my current workplace culture stands out. We share a clear purpose, with a mission, vision, and values that guide our day-to-day. Today's episode dives into what makes that magic work.
We'll explore the interactions that build camaraderie, the strategic decisions reflecting our values, and the ongoing effort to cultivate this thriving culture. Leaders seeking to ignite change and employees yearning for a fulfilling work experience will find inspiration and actionable tips here.
In this episode, I share my passion for unlocking the creative potential within small business owners and entrepreneurs.
Have you ever felt like you're not inherently creative? I believe that all humans are born creative. Join me in this episode as I unveil my vision for a community where small business owners can tap into their creativity and drive innovation in their enterprises.
Throughout this episode, I outline a roadmap designed to guide community members on their journey to unlocking their full creative potential. From believing in your purpose to building a supportive tribe and clarifying your why, what, and how, each step is crucial in fostering a culture of creativity and growth.
It's important to cultivate parallel thinking and practicing divergent and convergent thinking to overcome challenges and drive business growth. I also discuss the significance of content creation, workshops, and action plans in executing creative strategies effectively.
Join me as I invite feedback and input from listeners on this community-building idea for small businesses. Whether positive or negative, I welcome all perspectives as I strive to create a supportive environment where collaboration and creativity thrive. Don't miss out on this insightful episode of "Branding Bites" as I share my vision for empowering small business owners to unleash their innate creativity and build thriving enterprises. Tune in now and join the conversation!
elcome to the Big Branding Small Business podcast! In this episode, we uncover the power of brand archetypes in shaping authentic brand identities. From the Hero to the Sage, we explore how understanding these fundamental concepts can transform businesses of all sizes. Discover real-world examples and practical insights to elevate your brand's storytelling and resonance. Tune in and unlock the secrets to crafting a brand that truly connects with your audience.
Is your brand stuck in the toddler stage? Throwing tantrums (bad marketing) and refusing to share (poor customer service)? This episode of Brand Parenthood explores the parallels between raising a child and building a successful brand. Learn how to develop a strong brand identity, foster customer loyalty, and navigate the ever-changing marketplace – all through the lens of relatable parenting experiences. We'll discuss the importance of core values, building brand consistency, and crafting a clear vision for your brand's future. So ditch the marketing meltdowns and embrace the power of brand parenthood!