In this episode of Big Branding Small Business, we dive into "The Art and Science of Business Decisions." Explore how to harmonize hard data with gut intuition to make impactful choices for your small business. Drawing from his recent appearance on Jordan Ogren's A Podcast on Marketing, I share actionable strategies to overcome biases, enhance decision-making, and leverage both quantitative and intuitive approaches. Learn how to balance analytics with instinct to drive your business forward. Tune in for valuable insights and real-world examples that will transform how you approach business decisions. Don't miss this essential guide to blending logic and intuition for branding and business success!

For More on Jordan

Jordan Ogren is a marketing professional and the host of the podcast "On Marketing," which delves into various aspects of marketing strategies, processes, and first principles that genuinely contribute to business growth. The podcast focuses on practical marketing insights, featuring interviews with industry experts and exploring fundamental questions about the role and effectiveness of marketing in business. Ogren's episodes cover a wide range of topics, from social media management to content creation and SEO strategies​ (Apple)​​ (On Marketing)​.

For More on Mark

Mark Cumicek is a certified Dream Manager and Mental Fitness Coach who runs Onward Coaching & Consulting. He offers various programs designed to help individuals and businesses achieve their dreams and goals. His programs include the "21 Days of Dreaming" and "Dream Kickstarter," which focus on unlocking potential, setting actionable plans, and fostering personal and professional growth​​​.

For more information about his programs and coaching services, you can visit Onward Coaching & Consulting.