Welcome to the Big Branding Small Business Podcast, where we explore the vital role of brand purpose in driving success, especially within service-based industries. In this episode, we delve into how a well-defined brand purpose acts as a guiding star for making informed business decisions and engaging employees, leading to a more satisfied workforce and loyal customer base.

We kick off the discussion with a compelling example of a small business owner who implemented questionable employee monitoring tactics, prompting us to ask: Does this align with the company's brand purpose? We dive into how genuine purpose isn't just a marketing buzzword but an internal compass guiding strategic decisions and fostering employee engagement. By aligning your brand purpose with your mission and values, you can create a workplace culture that empowers employees to become true brand ambassadors.