Micromanager or chaos agent? Julia Howard says you're asking the wrong question.As someone who's been both a quota-carrying salesperson and a sales team leader, Julia brings a unique perspective to the structure versus autonomy debate. In this episode, she reveals why this is a false choice—and shares the framework approach that transformed her team's win rates and morale. We dive into: Why "playbooks" fail but "frameworks" succeed The war room session that changed everything for her team Why admitting weakness is a great leadership strength Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/  ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

$600k in new business, all from an ABM campaign!? You read that right! In this episode of Between the Silos, host Jen sits down with Zane DeZeeuw, Senior Account Manager at Vye, to demystify the buzz around Account-Based Marketing (ABM). Together, they unpack how true sales and marketing alignment can win back decade-old lost clients, generate six-figure deals, and — most importantly — humanize B2B relationships. Zane shares an inside look at a real ABM campaign that flipped a 12-year-old negative perception into over $600K in new business, plus why most ABM strategies fail (and how to fix them). Whether you’re in sales, marketing, or trying to bridge the gap between both, this episode will have you rethinking how you connect with your best-fit accounts. Stay tuned till the end for the “Hot Seat” segment, where Zane shares his favorite (and least favorite) corporate jargon and why he’ll never say “circle back” again. Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/  ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

Marketing is an investment, not an expense.  Of course, a marketing podcast would say that. BUT we’ve seen it too many times: marketing is treated like a fire extinguisher rather than a growth engine. By then, it’s too late.  As you prepare 2026 budgets, now is the time to decide where marketing fits in. Listen to Growth Partner, Rachael Horn, share what she’s learned from working with both reactive and proactive companies over the years.  Plus, she and Jen share top trends that could impact your strategy for next year.    Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/  ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

R.I.P. your original brand strategy. 💀 Can’t stand to see another brand diluted to death by well-meaning committee feedback? Listen to Nicole Klein, brand and marketing expert, share her experience managing the feedback process when building a brand.  Who gets input when? How do you balance the legacy of a business with fresh branding?    Plus, hear our take on why branding is NOT a design project.    Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/  ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact  

When your business has grown organically through referrals and word-of-mouth, hitting a growth plateau can feel paralyzing. Jen talks with Allison Davis about creating a sales plan — your roadmap from organic growth to sustainable lead generation. Perfect for mission-driven founders ready to scale beyond their network. They'll cover: Moving from referrals to proactive sales planning High-volume vs. low-volume lead strategies Understanding your numbers and forecasting Why your first sales plan doesn't need to be perfect Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/  ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact 

Who else has a strengths assessment collecting dust on their desktop? 🙋🏻‍♀️ Listen to Tara Gronhovd, a Certified Strengths Coach, explain why knowing your strengths is way more than an onboarding exercise.  Have a boss who keeps moving the mark? A coworker who keeps questioning your ideas? What if their strengths are just different than yours? Or maybe they’re truly not the right fit? (It happens!) Find out how Tara helped one team understand their strengths and increase productivity by 140%.    Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/  ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact 

Power in leadership is inevitable. The question is — how are you using it?    Bill Mills, CEO and business coach, unpacks what it means have “power with” vs. “power over” your team.    Hint: “Powder over” is unsustainable. But “power with” doesn't mean democratizing every decision.    Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/  ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

Plot twist 👀 We're ditching the script this week.    Listen in to hear us switching things up. Instead of hosting the podcast, Jen is joining as a guest. (Is that allowed? Too late, we already did it.)    We'll break down what works and what doesn't about recent award-winning campaigns, share hard-learned tips from campaigns gone wrong, and we'll go rogue for our usual hot seat.    Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/   ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

👀 Looking for team alignment? Time to lean into conflict.    As much as we draw boundaries between our personal and professional lives, there's no denying — business is fraught with very human, sometimes messy situations.    Like when you walk into a leadership meeting and something just feels... off. But you can't put your finger on it. Join me and licensed therapist Steve Gatton as we explore strategic alignment from a psychological perspective. He'll share insights on:  👉 Healthy vs. unhealthy conflict   👉 Signs of pseudo-harmony  👉 Tips for creating psychological safety  👉 Bottom line advice for business leaders    Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/   ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact  

HubSpot and ChatGPT are teaming up to make your life much (MUCH) easier. 🤝   👉 In this episode of Between the Silos brings together two powerful voices in the RevOps space: Jen from Vye and Alex Desynoyers, Senior Partner Development Manager at HubSpot. Together, they dig into HubSpot’s brand-new AI-powered Deep Research Connector — and what it means for marketers, sales teams, and data-hungry decision-makers. Alex breaks down: Why sales and marketing teams still feel like they're drowning in data How AI is simplifying reporting, forecasting, and persona insights Real stories from the trenches of frustrated HubSpot users The shift from “Where’s the data?” to “What do we do next?” Whether you’re pulling reports, building strategy, or trying to prove what’s working, this is the episode that will have you rethinking how your team makes decisions. 📍 Learn more about the Deep Research Connector: hubspot.com/ai-tools/openai-connector🎧 Listen now. Your dashboards (and your sanity) will thank you.   Looking for more intel like this?   💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/   ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact    

Ever wonder how a 22-year-old could possibly write convincing copy about explosive military shrapnel? Or why your washing machine research habits reveal everything wrong with B2B marketing? Join host Jen as she sits down with Meghan Muchow, Vye's Creative Director, for a no-holds-barred conversation about the wild world of technical copywriting. From hydraulic plate heat exchangers to federally qualified health centers, Meghan spills the tea on how agencies crack the code of complex industries. Find out why subject matter experts suffer from the "curse of knowledge," learn the washing machine test for content strategy, and find out why your sales team holds the secret sauce to killer content. Plus, settle the age-old debate: ChatGPT or Claude AI? Warning: Contains strong opinions about hardcover books, multiple eye-opening client stories, and one epic mic drop moment about partnership vs. ownership. Perfect for marketers tired of being told "you'll never get our industry" and sales teams wondering why marketing content feels like an instruction manual.   Looking for more intel like this? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/   Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact  

What if the only thing standing between you and the business you actually want...is a system? In this episode, Vye CEO Jen Lawrence sits down with legendary EOS implementer Mike Paton —a man who's helped 150+ companies and led nearly 2,000 full-day EOS sessions—to reveal what really happens when entrepreneurs stop winging it and start running their businesses on EOS. You'll learn: • The 6 key components of every healthy company • How one owner turned over their entire leadership team—twice—and came out winning • Why data overload is killing your decision-making • What EOS Pure means (and why shortcuts don’t work) Whether you're EOS-curious, EOS-stuck, or EOS-skeptical… this episode will challenge how you think about growth, leadership, and structure. Listen now and discover how to build a business that runs itself—with you in charge.   Looking for more intel like this? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact  

What if the CRM you've been avoiding is actually... easy to use? 👀 (Yes, really!) In this candid conversation, Vye's CEO Jen Lawrence and HubSpot Pro Jessica Crosby pull back the curtain on why so many leaders freeze when it comes to pulling the trigger on CRMs, and specifically HubSpot. Unlike those bulky enterprise systems requiring an IT army to operate, HubSpot was built for humans. No technical architects needed. No custom coding required. Just intuitive navigation that gets you where you need to go without a treasure map of clicks. Jessica reveals how even the most tech-resistant teams — including those still clinging to paper systems — quickly adapt to HubSpot's refreshingly straightforward approach. (Heck, you can use it the day you purchase it!) While your competitors remain paralyzed by perfectionism and fear of making the wrong move, discover how forward-thinking companies broke through their hesitation and transformed their customer journeys overnight. Stop fearing your tech stack and start leveraging it. This episode shows you exactly how to make that leap without falling into the traps that snare most businesses. Looking for more intel like this? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact  

In a business world obsessed with instant results, one truth remains constant: sustainable growth requires proper foundations, not shortcuts. In this episode, we welcome TJ Bruno, a growth strategist who's seen the expensive fallout when businesses choose shortcuts and cutting marketing spend over investing in and building solid foundations. Find out: Why scrambling for quick wins backfires How siloed departments sabotage your ROI Why cutting marketing when you're behind on your goals will almost ALWAYS end in a setback If you've ever wondered why marketing is the first budget cut when numbers slip, or even considered cutting your marketing spend to improve your bottom line, this episode reveals the critical alignment strategies that transform marketing from a cost center to your most powerful growth driver. ✨ Perfect for CEOs and marketing leaders who want more than just "an okay year" when they sit and look back at their 2025 performance. Feeling like 2025 might not be your best performance year? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

Do you wonder if spending money on a marketing agency makes sense when cash flow is tight?   Do you find yourself saying, "We've tried digital marketing before and it failed"?   Do you feel like your business is too complex or niche for effective marketing from an agency partner?   In this episode, marketer-turned-seller Dale Riether pulls back the curtain on why business leaders hesitate to invest in marketing — even when their revenue well is running dry.   With candid insights from hundreds of conversations with VPs of Sales, Marketing Directors, and CEOs, Dale tackles the counterintuitive truth: sometimes spending money is exactly what you need to do when money isn't coming in.   We dive into the real-world dilemma of predictable pipelines versus hope-based referrals and "see if it works" tactics.   Whether you're weighing agency partnerships against in-house talent or simply wondering why your new website isn't generating leads, this no-nonsense conversation cuts through common assumptions and offers practical wisdom for sustainable growth.   Join us to discover why playing the long game might be your best shot at breaking through the pipeline paradox.   Eager for more insights and tips? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact    

Want to know how to turn your fancy marketing metrics into actual leads and revenue?  In this inaugural episode of Between the Silos, Jen Lawrence, CEO of Vye, sits down with marketing veteran Sarah Cords, VP of Client Strategy and Experience, to dig into why companies struggle to see the value in their marketing investments. Whether you're working with a marketing agency that's not producing results to justify their invoice, or you're seeing the website traffic you want but no actual sales, Sarah Cords has seen it all — and she's sharing how to overcome these barriers. If you are a marketing director or business leader who is wondering if your marketing dollars are being flushed down the drain, then this one's for you. Eager for more insights and tips? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned.   Looking for more personalized support? Get in touch with Jen and her team here.