In a business world obsessed with instant results, one truth remains constant: sustainable growth requires proper foundations, not shortcuts. In this episode, we welcome TJ Bruno, a growth strategist who's seen the expensive fallout when businesses choose shortcuts and cutting marketing spend over investing in and building solid foundations. Find out: Why scrambling for quick wins backfires How siloed departments sabotage your ROI Why cutting marketing when you're behind on your goals will almost ALWAYS end in a setback If you've ever wondered why marketing is the first budget cut when numbers slip, or even considered cutting your marketing spend to improve your bottom line, this episode reveals the critical alignment strategies that transform marketing from a cost center to your most powerful growth driver. ✨ Perfect for CEOs and marketing leaders who want more than just "an okay year" when they sit and look back at their 2025 performance. Feeling like 2025 might not be your best performance year? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact