Ever wonder how a 22-year-old could possibly write convincing copy about explosive military shrapnel? Or why your washing machine research habits reveal everything wrong with B2B marketing? Join host Jen as she sits down with Meghan Muchow, Vye's Creative Director, for a no-holds-barred conversation about the wild world of technical copywriting. From hydraulic plate heat exchangers to federally qualified health centers, Meghan spills the tea on how agencies crack the code of complex industries. Find out why subject matter experts suffer from the "curse of knowledge," learn the washing machine test for content strategy, and find out why your sales team holds the secret sauce to killer content. Plus, settle the age-old debate: ChatGPT or Claude AI? Warning: Contains strong opinions about hardcover books, multiple eye-opening client stories, and one epic mic drop moment about partnership vs. ownership. Perfect for marketers tired of being told "you'll never get our industry" and sales teams wondering why marketing content feels like an instruction manual.   Looking for more intel like this? Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/   Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact