This episode of How I Did It — a series exploring the influence and leadership strategies behind real change — shares a conversation with Brooke Eichhorn, Country Manager AUS & NZ at Behamics and former Head of Fashion at eBay Australia.
During her 13 years at eBay, Brooke helped launch luxury authentication programs, drive fashion strategy and build initiatives like eBay’s Circular Fashion Fund. But the eBay story she shared in this episode is how she brought a pre-loved fashion strategy to life — a multi-year journey that started with a “no.”
Even in a company where resale was part of the DNA and leaders “got it,” Brooke’s first pitch didn’t get the green light. What followed is a masterclass in influence — turning a setback into a strategic pause, building trust before she needed it and collaborating early to create shared ownership and momentum.
Brooke shares candid insights on:
How to play it forward to strategise the path ahead
Why trust and generosity are your best influence tools
How collaboration is the foundation of building support
The importance of fun to spark creativity and buy-in
We don’t just talk about eBay — we talk about the work behind the work: the leadership lessons and influence strategies that helped Brooke turn alignment into action and lay the groundwork for initiatives still running today.
📩 Prefer to read? You can find the written How I Did It feature with key lessons and episode highlights here:
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In this episode of How I Did It - a series exploring the influence and leadership strategies behind real change - I talk to Shanya Suppasiritad, Founder and CEO of Revibe, about her journey building a re-commerce platform for fashion brands. From scrappy experiments to creating her own case studies, navigating ghosting from potential partners, and realising that Revibe was never just a website plug-in but a tool for reshaping business models - Shanya’s story is one of persistence, creativity, and influence in action.
Shanya shares candid insights on:
Why sometimes you need to build the proof yourself
How to pitch beyond sustainability by speaking to KPIs that different teams care about
The power of internal champions who carry ideas forward when priorities shift
Why real relationships can unlock doors that formal meetings can’t
How influence is an ongoing practice of learning and adapting
We don’t just talk about Revibe - we talk about the work behind the work: the leadership lessons and influence strategies that helped Shanya push re-commerce forward in an industry that wasn’t always ready for change.
📩 Prefer to read? You can find the written How I Did It feature with key lessons and episode highlights here:
Connect with Between Seasons
🎧 If this conversation resonates, please subscribe to the show, share it with a colleague and leave a review - it helps more change-makers find these stories.
In this episode of How I Did It - a series exploring the influence and leadership strategies behind real change - I talk to Rick Lambell, CEO of Beyond Sustainable Retail Group and former Head of Sustainable Development at Kmart Australia, about his nearly decade-long journey leading a Living Wage strategy at Kmart. From managing expectations to building collaboration and staying consistent, Rick’s story reveals leadership strategies that carry the weight of long-term systems-change.
Rick shares candid insights on:
We don’t just talk about the Living Wage work - we talk about the work behind the work: the influence strategies, leadership lessons and mindset that kept this initiative alive when the path was unclear and the pressure was high.
Note - This conversation was recorded spontaneously, so the sound is a little raw - but that feels fitting for a series about the work behind the work.
📩 Prefer to read? You can find the written How I Did It feature with the key lessons and episode highlights here:
Connect with Between Seasons
Newsletter, insights & trends: visit our editorial hub
More about Butter Field: visit our website
🎧 If this conversation resonates, please follow the show, share it with a colleague and leave a review - it helps more change-makers find these stories.
A short hello. I’m sharing why I created Between Seasons - a space to explore the quiet work of change. We often see the polished campaign, the strategy or the report, but not the persistence, influence and trust-building it takes to make transformation happen.
Here, you’ll find a mix of candid conversations with leaders and my own reflections - always focused on what it really takes to embed sustainability into business, culture and leadership.
My hope is that these stories give you both inspiration and practical strategies to help you keep going with the long game of meaningful change.