This episode of How I Did It — a series exploring the influence and leadership strategies behind real change — shares a conversation with Brooke Eichhorn, Country Manager AUS & NZ at Behamics and former Head of Fashion at eBay Australia.
During her 13 years at eBay, Brooke helped launch luxury authentication programs, drive fashion strategy and build initiatives like eBay’s Circular Fashion Fund. But the eBay story she shared in this episode is how she brought a pre-loved fashion strategy to life — a multi-year journey that started with a “no.”
Even in a company where resale was part of the DNA and leaders “got it,” Brooke’s first pitch didn’t get the green light. What followed is a masterclass in influence — turning a setback into a strategic pause, building trust before she needed it and collaborating early to create shared ownership and momentum.
Brooke shares candid insights on:
How to play it forward to strategise the path ahead
Why trust and generosity are your best influence tools
How collaboration is the foundation of building support
The importance of fun to spark creativity and buy-in
We don’t just talk about eBay — we talk about the work behind the work: the leadership lessons and influence strategies that helped Brooke turn alignment into action and lay the groundwork for initiatives still running today.
📩 Prefer to read? You can find the written How I Did It feature with key lessons and episode highlights here:
Read the feature
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