In this final episode dedicated to the Better Bolder Braver Coach’s Marketing Journey (CMJ) course, Betty and Bruno guide you through the sixth and final chapter: Journey—where all the pieces come together into a sustainable, ethical, and purpose-led marketing strategy.
This chapter helps you map out both your client’s journey—from where they start to where they aspire to be—and your own journey as a coach and marketer. You’ll explore how to align your content with your client’s progression, craft messaging that speaks to a smallest viable audience, and clearly communicate the outcomes and process of working with you.
Alongside practical tools like journey and content mapping, you’ll be encouraged to refine your purpose, reflect on your course experience, and continue building a marketing approach that puts your clients first—while remaining grounded in your own values.
If you’re ready to step forward with a marketing plan that truly reflects who you are and how you help, this episode offers the clarity and encouragement to do just that.
Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey
In this episode, Betty and Bruno introduce you to Chapter 5 of The Coach’s Marketing Journey, where the focus turns to content creation—not as a sales tool, but as a way to build trust and deepen connection with your ideal clients.
You’ll explore how to shift from selling to informing, creating content that resonates, reassures, and reflects your unique voice as a coach. This chapter covers how to identify your audience’s needs, find an authentic tone, and use the right format—whether Watch, Read, Listen, or Do—to meet them where they are.
You’ll also learn how to repurpose content for efficiency, and why embracing imperfection in your content is often the key to getting started and staying consistent. Through guided reflection and practical exercises, you’ll begin to approach content creation as a natural extension of your coaching rather than a performance.
If you’ve ever felt stuck or unsure about what to share, this episode will help you unlock a more joyful, confident, and sustainable approach to showing up online.
Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey
In this episode of the Better Bolder Braver Podcast, Betty and Bruno walk you through Chapter 4 of The Coach’s Marketing Journey, where we focus on developing and refining your coaching offer as a clear and compelling “product.”
This chapter helps you design services that truly meet your clients’ emotional and practical needs, while keeping your product design simple and purposeful. You’ll explore how to deliver your methods effectively, structure your offer, and present it in a way that resonates with the people you want to help.
We’ll also cover pricing strategies and invite you to reflect on your product development process, ensuring your coaching offer feels aligned, valuable, and easy to communicate.
If you’re ready to shape a coaching offer that your ideal clients will instantly understand and feel drawn to, this episode will guide you through the essentials of turning your service into a product that works.
Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey
In this episode of the Better Bolder Braver Podcast, Betty and Bruno dive into Chapter 3 of The Coach’s Marketing Journey, which is all about the power of storytelling for coaches.
This chapter guides you in confidently and authentically sharing your story with potential clients, while keeping their journey at the heart of your message. You’ll learn how to weave empathy and authority into your narrative, explore the “Who, What, and Why” of marketing, and understand how to set boundaries and show vulnerability without stepping into the victim, persecutor, or rescuer roles.
You’ll also discover the structure of a great story—from its compelling beginning to its meaningful end—and get practical exercises to craft and pitch your coaching story in a way that inspires trust and connection.
If you want to tell your story with confidence and purpose, this episode will guide you through a process that makes your marketing both human and effective.
Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey
In this episode of the Better Bolder Braver Podcast, Betty and Bruno guide you through Chapter 2 of The Coach’s Marketing Journey—a deep dive into the world of your ideal client.
This chapter helps you niche with confidence so you can serve the people who truly need and value your coaching. You’ll explore the 'Five Levels of Awareness' that shape how potential clients think, feel, and eventually choose to work with you.
Through practical exercises like imagining your ideal client and building an audience transformation table, you’ll learn to define your target audience, understand their needs, and start shaping a marketing approach that feels authentic and sustainable. The chapter also invites reflection and further reading to help you integrate these insights into your marketing journey.
If you’re ready to clarify who you serve and how to reach them, this episode will help you focus your energy where it matters most.
Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey
In today’s episode, Betty and Bruno take you inside the first chapter of The Coach’s Marketing Journey, Better Bolder Braver’s self-paced online course for coaches.
This opening chapter is all about mindset—inviting you to explore the profound impact you have on your clients’ lives and the wider world.
Over thirteen sequential topics, you’ll uncover your unique value, set meaningful personal and professional goals, and begin to develop a marketing mindset that feels authentic and sustainable. Each exercise is designed to help you see yourself, your work, and your marketing in a new, empowering light.
If you’re ready to step into a mindset that makes marketing feel natural, ethical, and aligned with your purpose, this episode is the perfect place to start your Coach’s Marketing Journey.
In this episode, Betty and Bruno explore The Coach’s Marketing Journey, Better Bolder Braver's self-paced online course designed to help coaches build effective, sustainable, and authentic marketing strategies.
This unique programme takes a coaching-style approach to marketing, guiding you through a reflective process of self-discovery and deep client understanding.
Structured into six comprehensive chapters, the course covers everything from mindset and ideal client identification to product creation, content development, and finally crafting your own personalised marketing plan.
With over 70 bite-sized video lessons, practical exercises, and downloadable resources, it offers a complete toolkit for coaches who want to market confidently without losing their values.
Beyond the core curriculum, participants gain access to bi-weekly group check-in sessions led by BBB Founder and Cheeleader-in-Chief, Frances Fogel, as well as a supportive online community for discussion, reflection, and encouragement.
Plus, the program is accredited by The Association for Coaching, meaning members can log CPD hours upon completion.
If you’re a coach looking to develop a marketing approach that is ethical, sustainable, and truly your own, this episode will introduce you to the journey that can take you there.
Learn more and join the course here: https://betterbolderbraver.com/coachs-marketing-journey
In this very short episode, Betty and Bruce introduce Better Bolder Braver as a comprehensive resource for coaches seeking to engage in ethical, human-centered, and sustainable marketing.
They outline here how BBB provides a safe and reflective community space for "people-helpers" to enhance their self-awareness regarding visibility and explore good marketing practices.
You will hear about the diverse offerings, including workshops, masterclasses, and interactive discussions, alongside (along with the monthly subscription price) and the various channels through which Better Bolder Braver connects with its audience.
Get clear here on the value of this supportive community for coaches looking to become more confident and joyful in their marketing journey.
Read all about it here:
https://betterbolderbraver.com/the-better-bolder-braver-vision/
Better Bolder Braver introduces the concept of the "Journey of Consciousness" as a framework for coaches to practice effective and ethical marketing.
This approach prioritizes nurturing relationships and guiding potential clients through five levels of awareness—from being unaware of a problem to being ready for engagement—rather than focusing on aggressive sales.
In this episode of The Deep Dive, Betty and Bruno emphasise that coaches should understand where a prospect is in their journey and provide information and support tailored to that stage, making the discovery call booking process seamless.
The Journey of Consciousness aims to attract genuinely aligned clients ready for meaningful coaching work.
Find out more via the Better Bolder Braver website:
https://betterbolderbraver.com/journey-of-consciousness/
In this first episode of a brand new, deep but also light conversation series from Better Bolder Braver: The Deep Dive, your hosts - Betty and Bruno - guide you through "Starting with the Numbers," written by Frances, the co-founder of Better Bolder Braver community.
The free guide aims to help coaches improve their relationship with marketing by focusing on practical financial planning and self-awareness. The guide emphasises understanding personal needs, limits, boundaries, and values before traditional marketing strategies. It introduces "The Spreadsheet of Things" as a core tool for income planning and managing work-life balance, offering a template and clear instructions for its use.
This BBB-original resource seeks to empower coaches to build a sustainable and energising business by aligning their financial goals with their personal well-being and broader impact.
I’m really proud to announce that we are partnering with EcoSend, a “pioneering platform dedicated to increasing email marketing productivity and performance while minimising the carbon footprint associated with digital marketing”.
The coaching industry continues to boom, with over 71,000 professional coaches in the UK alone. In this conversation we discuss helping coaches make wise choices about your marketing in mind of your own Wants, Needs, Limits and Boundaries, those of your Ideal Client, and the Planet.
The environmental impact of our digital activities is an often overlooked subject, despite studies indicating that sending one email campaign can generate as much as 26g of CO2. It is estimated that over 340 billion emails are sent every day, and processing, sending, receiving, and storing the contents of every email requires energy. Even small improvements can add up to make a significant impact when deployed at a global scale.
There is so much noise out there about how to sell coaching to generate a six-figure (or “10x” your) income. For three years now, Better Bolder Braver has been all about how to avoid the Toxic Marketing Bullsh*t. The BBB community and the Coach’s Marketing Journey course offers you guidance and support about building up a coaching business via feel-good and ethical marketing practices.
I have myself moved Better Bolder Braver’s email marketing operations over to Ecosend to reduce our carbon footprint. Building on this, I have partnered with EcoSend to support you to do the same.
Better Bolder Braver friends (that’s you!) benefit from a discounted EcoSend service as well as some incredibly helpful hand-holding from their team.
As part of this partnership, I’ve been asked by EcoSend to provide them with marketing mentorship - so that they can enhance their own efforts to reach like-minded companies and individuals committed to creating responsible businesses.
The move to EcoSend has been utterly painless, even for a technophobe. If you are minded to make the move, I’d say DO IT! It’s arguably the easiest way you can have a positive impact on the environment as an entrepreneur.
James says:
"Great email marketing campaigns shouldn’t come at the expense of Planet Earth. We're thrilled to be partnering with Better Bolder Braver to support coaches in nurturing and growing their audiences, while sharing a positive climate message and reducing their digital carbon footprint."
You may also like to visit the MarketingKind and Ethical Move websites for more information about good, ethical marketing - and the Carbon Literacy Trust, which was set up to advance understanding and action on climate change. I trained with them recently and wholeheartedly recommend it.
I’d really love to know if you make the move to EcoSend, and how you are getting on with email marketing generally.
Please be in touch if you'd like the magic link that entitles you to 15% off the EcoSend service.
Humans have been "trying to figure it all out" for a while now...
The most important thing about this podcast episode with highly qualified coach and excellent human, Vix Anderton, is that it comes at a time when so many could do with an injection of hope.
The balance of self-work and bigger picture system change are very alive for a lot of us right now.
But how can we mitigate the overwhelm? We are only human. We are but dust.
We recently ran a BBB Tools & Techniques workshop just for coaches (available on demand for BBB members) about 'Cyclical Living' with Vix. This podcast episode is about that subject... and so much more.
Recently, Vix - an ex-military, recovering perfectionist, has been thinking a lot about the importance of PURPOSE... or, indeed, the importance of not necessarily having one.
Her first book, Enough, is "an imperfect antidote to perfectionism". And now she is embarking on a second... listen to this episode to hear all about what she's cooking up. It's going to be another banger, no doubt.
Whilst arguably IMperfect, Vix's writing, which recently has been focused on themes such as "an alternative approach to discipline", NOT reaching your goals and "leaning into mystery" is pretty damn impressive/permissive/refreshing.
Earth yourself in a moment of realistic optimism and consider creating positive change - both individually and collectively - without a rigid plan.
P.S. If you want a pretty good idea of what perfect MIGHT look like, were there such a thing, do check out Vix's website - from the 'look and feel 'of it to the delightfully-to-the-point blog headlines, it's a great example of where coaching and marketing make magic happen.
Are you a coach who is really struggling to "put yourself" out there in the world?
Is there a voice in your head (that perhaps harks back to your childhood) that is telling you that everything you need to produce has to be perfect before you share it?
Are you convinced people are not interested? Scared of rejection? Worried about what people will think of you? Embarrassed about (being seen to want to be) taking centre stage?
If you've read thus far, you are - what we call in the Better Bolder Braver community - "Problem Aware". YOU are not the problem... the problem is the hold up at your end. And the JUDGEMENT about that hold up!
Please - give yourself a break. Put your feed up. And have a listen to our resident Mindfulness Coach, Alex "mindfulskills" Irving, sharing and caring all about what you - as a fellow coach - can do to befriend yourself and your relationship with what we are calling here your "Inner Critic".
The aim of the BBB game is to provide coaches with a safe and compassionate community within which we can play with, and practice, putting ourselves and our services out there with great clarity, confidence and joy.
Alongside technical tools and strategies for doing good, ethical marketing, we hold each other kindly - and to account - for taking our goodness out to the world, so that we - and "Our People" can benefit from this work.
"We are not for everyone" - says Marketing Godfather, Seth Godin... and that's OK".
So many people that were looking to pivot their career thanks to Lockdown trained to become a coach.
And sadly, a significant number of them then got caught up with some seriously dubious marketing advice and services.
It is totally unsurprising, therefore, that Chelle Douglas (now safely in the BBB community) was one of them.
Having to think creatively about what to do when her previous line of work became unviable in its current format, Chelle trained with one of the most well-known coaching training providers. But when she qualified, she felt lost and unsure as to what she was supposed to do next to get her business and good name out there. A familiar story.
Along came a seemingly reliable marketing outfit that promised to show her how to get loads of clients pretty quickly and - you guessed it - to "10 x her income".
She followed all their (farcical) advice and... Nothing.
So they tried to get her to pay them even more money (her original investment being no less than £5K... she could have been in the BBB community for more than 8 years for that amount of money!)
But she's not bitter. Thankfully Chelle is a brilliant, intelligent, optimistic and resourceful coach and mother of three children. So she picked herself up, dusted herself off and carried on looking for a way to grow her coaching business.
She's very kindly offered up this candid account of what happened so as to help prevent other, newly qualified coaches from being brainwashed and taken advantage of.
Please do have a listen and kindly share this with fellow coaching students, your coaching training providers, accreditation bodies and anyone else that you think needs to steer clear or could do with feeling that they are not alone.
I am incredibly grateful to Chelle for her generosity here, and so happy she is now safely in the BBB community and working with me on a 121 basis.
The BBB Podcast is back!And here's the latest episode, which is all about... PODCASTING!
In this jovial chat - designed for any people-helpers out there looking to do good, ethical marketing - we give you a raw and ready-to-help rundown of how to go about doing podcasting properly, how to repurpose the content and be inspired by ideas about creating conversations with your "low hanging fruit".
BBB "in-house" podcasting and email marketing expert, Mark Steadman, is all about how to organically grow your followers and build great relationships with them across your podcast and/or email platforms.
This is a great episode to listen to if you are thinking about your ideal client and who you want to surround yourself with.Better Bolder Braver Tools & Techniques workshops are open to community members as well as all "people-helpers" more widely who are interested to join BBB and do good ethical marketing.
The corresponding podcast episodes are designed to compliment these workshops - with each host being a guest on the pod.If you are not a member of the BBB community and so missed the workshop, here's your opportunity to not miss out!
Nearly three years ago, BBB Community Mentor, Kieran Morris, joined a fledging community for coaches on a hunch that it might be just what he was looking for.
He'd already spent time and money on many of the magical silver bullet solutions out there – outsourcing his social media to an agency, trying out a 'bulletproof lead gen' strategy, signing up for those seminars that promise to teach you how to win at LinkedIn.
He truly hated them all – the strategies, not the people – and had rarely felt so little alignment with my own values and vision.
Finding Better Bolder Braver made it feel as though a door had been opened to another world for Kieran. He met people he loved, formed deep friendships, collaborated, get clearer on his coaching offering and became less attached to the idea of what it is to market oneself as a coach.
Kieran is now working for that very community as a Mentor, alongside his friend and fellow community old-timer, Ellie Lloyd-Jones.
Both felt that that they wanted to offer their expertise and lived experience back to the others with whom they share this inspriing space.
On this podcast episode, Kieran and Ellie chat about their plans for a new offering in the BBB community.
Their new sessions - 'Know Yourself' and 'Show Yourself' - will run alongside the existing curriculum, and will give space for members to explore the depth and breadth of what it is to put ourselves out there – emotionally and practically.
In this honest conversation, Simon and I tell you why Simon is leaving Better Bolder Braver, and what exciting things are up next for them and also for the BBB community, which continues to thrive. I announce three big bits of news for the future of BBB and, together, Simon and I look back on what has been a remarkable and very rewarding journey having built this community together. This is an exciting moment for us both, apart and together!
It is with great joy that I announce a new and wonderful era of collaboration and cheerleading for Better Bolder Braver. I am very pleased to share with you that two of our longest-standing community members, Ellie Lloyd-Jones and Kieran Morris - two of the most delightful beings there are out there - will be stepping up to help mentor new members.
Having worked their way through the community's signature Coach's Marketing Journey course themselves, and having now built wonderful coaching businesses that continue to grow, they are in a great position to help me guide others along the way. In this brief video, we tell you all about how this new collaboration will work and announce some new sessions for the BBB calendar to complement the existing live sessions - all for the same community membership price of £50 a month... Despite rising costs of living, it's important to me and other community members that we keep our space open and affordable for other coaches on a similar journey in building their businesses.
I will be talking more, moving forward, about how other BBB members are becoming marketing experts, stepping up to support and collaborating to help others to build resilient and sustainable coaching businesses.
Ellie, Kieran and I very much hope you will taken advantage of the 2-week community trial period and join us in time for the first of the next Coach's Marketing Journey Check-in sessions on Tuesday 24th April 2024.
Join Better Bolder Braver before April 24th 2024:
https://bit.ly/3TDYB37
Joe Portsmouth has 51.3K Followers on X (formerly Twitter), 15K email subscribers and 26K followers on Linkedin. The headline for his newsletter - Write-On - is, "Hulk Smash Your Revenue Goals With Mouth-Watering Copy (Even if you think your writing sucks). In this conversation, Frances and Joe talk about Joe's course, The Storywriting Playbook - Joe's 5-step approach for writing compelling stories in copywriting that has helped him generate over $50,000,000 in revenue. The also talk about The Journey of Consciousness, ethical marketing, how learning how to tell stories can boost your confidence more widely, and how business use stories for good. If you'd like to sign up for Joe's course, you can DM him via Linkedin.
On this podcast episode, I dive deeply with a very dear friend of mine and fellow people-helper, Matt Matheson.
Matt is known as The Speaking Coach. He helps people communicate, present and facilitate better. He is a co-creational events and retreat designer and the creator of The Church of Fail - "a cultural totem to instil reflective learning".
We talk about: