In this episode of the Better Bolder Braver Podcast, Betty and Bruno guide you through Chapter 2 of The Coach’s Marketing Journey—a deep dive into the world of your ideal client.

This chapter helps you niche with confidence so you can serve the people who truly need and value your coaching. You’ll explore the 'Five Levels of Awareness' that shape how potential clients think, feel, and eventually choose to work with you.

Through practical exercises like imagining your ideal client and building an audience transformation table, you’ll learn to define your target audience, understand their needs, and start shaping a marketing approach that feels authentic and sustainable. The chapter also invites reflection and further reading to help you integrate these insights into your marketing journey.

If you’re ready to clarify who you serve and how to reach them, this episode will help you focus your energy where it matters most.

Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey