Joe Portsmouth has 51.3K Followers on X (formerly Twitter), 15K email subscribers and 26K followers on Linkedin. The headline for his newsletter - Write-On - is, "Hulk Smash Your Revenue Goals With Mouth-Watering Copy (Even if you think your writing sucks). In this conversation, Frances and Joe talk about Joe's course, The Storywriting Playbook - Joe's 5-step approach for writing compelling stories in copywriting that has helped him generate over $50,000,000 in revenue. The also talk about The Journey of Consciousness, ethical marketing, how learning how to tell stories can boost your confidence more widely, and how business use stories for good. If you'd like to sign up for Joe's course, you can DM him via Linkedin.