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Behind the Brand with Bryan Elliott
Bryan Elliott
194 episodes
3 weeks ago
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe. By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive websi...
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All content for Behind the Brand with Bryan Elliott is the property of Bryan Elliott and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe. By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive websi...
Show more...
Marketing
Business
Episodes (20/194)
Behind the Brand with Bryan Elliott
This is why your website sucks--AND HOW TO FIX IT.
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe. By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive websi...
Show more...
6 days ago
1 hour 7 minutes

Behind the Brand with Bryan Elliott
Zero to $100 Million | Kent Yoshimura's 10-year Neuro overnight success story
Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story... Check out Neuro here: https://neurogum.com/ Support the show
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4 weeks ago
1 hour 10 minutes

Behind the Brand with Bryan Elliott
How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert
If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life. I promise you that this podcast will teach almost everything you need to know about how to never get ripped off at the car dealership again! RussFlipsWhips is one of the most popular automotive content creators on social media and he really shares all the secrets. Check out more of Russ' content here: https://www.tiktok.com/@russflipswhips Support the show
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1 month ago
1 hour 11 minutes

Behind the Brand with Bryan Elliott
From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow
Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment. Check out their new book: https://kassandmike.com/the-book With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, ...
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1 month ago
51 minutes

Behind the Brand with Bryan Elliott
How Building a Sense of Belonging Turned Industrious into a $800 Million Brand
In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single location founded by childhood friends Jamie Hodari and Justin Stewart has grown into the world's largest premium flexible workspace provider, with 200 locations across 10 countries. The company's meteoric rise, culminating in its recent acquisition by existing partner, commercial real estate giant CBR...
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2 months ago
55 minutes

Behind the Brand with Bryan Elliott
THE ONE THING | Seth Godin: This is Marketing
The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo and building a true brand. Seth Godin revealed three transformative insights about modern marketing that every business leader needs to understand: ...
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3 months ago
42 minutes

Behind the Brand with Bryan Elliott
This Guy Makes Over $50 Million a Year Gardening in His Backyard | Epic Gardening's Kevin Espiritu
Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web designer and SEO expert-- and eventually discovered blogging and Youtube. In 6 years he's built an Epic Gardening business https://www.epicgardening.com/ Special Thanks to our Sponsor!If you know me, I have a few key things in my pockets at all times. 1. My car keys…2. Some chapstick for s...
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3 months ago
55 minutes

Behind the Brand with Bryan Elliott
THE ONE THING | Chris Voss: The Art of Negotiation
This segment is called, The One Thing... If you asked me what's the one thing you should learn from negotiation boss, Chris Voss, it's this: Splitting the difference is actually terrible negotiation advice. Conventional business wisdom about finding win-win solutions and meeting in the middle is fundamentally flawed, according to former FBI hostage negotiator Chris Voss. After years of high-stakes negotiations where lives hung in the balance, Voss learned that splitting the difference...
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3 months ago
1 hour 15 minutes

Behind the Brand with Bryan Elliott
This is the New "Third Place" that Defeated Coffee Shops
Welcome to the Wellness Era: Gyms are the New Third SpaceBehind the Brand with EOS FitnessThe pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and cut off WiFi access during COVID-19, millions of remote workers, freelancers, and students lost their favorite hangout spots. But remember Jeff Goldblum’s quote from the movie Jurassic Park? “Life finds a way.” Yes, human nature can’t be kept in a vacuum–thus a new community hub has emerged to fill the vo...
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4 months ago
52 minutes

Behind the Brand with Bryan Elliott
How to Create Youtube Videos People ACTUALLY Want to Watch | Ryan Hashemi
Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content." A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like? They come in a variety of shapes and sizes but these boring videos are basically thinly veiled advertising that brands like to pump out in the name of building an audience. Hashemi now runs an agency ca...
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4 months ago
1 hour 20 minutes

Behind the Brand with Bryan Elliott
My 2025 Message: Reinvent Yourself (often)
Hi everyone,If you're new here--welcome! It's my tradition to kick off the new year with this message about reinventing yourself. I founded this show in 2008 headed into the Great Recession to solve my own problem of not knowing what to do about my struggling brand and start up. I started interviewing people I knew had the answers and the rest is history. Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's li...
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4 months ago
1 minute

Behind the Brand with Bryan Elliott
Defense DOESN'T Win Championships | LA Galaxy
Tom Braun is the President & COO of the LA Galaxy, current MLS champs! Tom breaks down how he and the team at the LA Galaxy have built their brand and approach winning the hearts and minds of fans--and championships. Special Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.WAKE UP AT THE...
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5 months ago
42 minutes

Behind the Brand with Bryan Elliott
How To Manipulate People for Good | Harvard-educated High-Performance Coach, Olesya Luraschi
Olesya Luraschi is a Harvard educated Leadership and High-Performance Coach. My interests lie in helping people achieve their full potential and using psychological science to improve their lives. Her areas of focus are: Leadership coaching, Performance coaching and Mindset coachingSpecial Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selec...
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5 months ago
53 minutes

Behind the Brand with Bryan Elliott
You DON'T Have a Brand, You Just a Logo If You're Doing This | Marty Neumeier
Marty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of Genius and more. Do you have a brand or a logo? Listen to this discussion between host Bryan Elliott and Marty. Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit ...
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5 months ago
1 hour 13 minutes

Behind the Brand with Bryan Elliott
This guy makes $2M per month from a company he started 11 months ago
Nate is the inventor and founder of Underbrush gum, the world's first remineralizing gum, which earns him $2M per month in sales. It's 3-4x more expensive than typical gum you buy at the store but it's much healthier. Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow. Before I discovered We Feed Raw I...
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6 months ago
54 minutes

Behind the Brand with Bryan Elliott
No Bullsh*t Guide to Your Best Business Strategy | Alex Smith
Author Alex Smith, writer of the book No Bullsh*t Strategy, has a keen way of looking at what most of us might view as difficult or even insurmountable at times. Strategy is Smith's expertise and he says that it should be intuitive at its core. Need some help with your strategy? Want to see if you're on the correct path? Have a listen to Bryan and Alex in this next episode! Special Thanks to our Sponsor Inside Tracker! It’s been about 7 years but feels like yesterday when I think about the...
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6 months ago
1 hour 10 minutes

Behind the Brand with Bryan Elliott
How to Build an World Class CPG Brand | Eric Ryan
Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal. This episode is a masterclass and rare glimpse into Eric's process and approach that will help you build your own brand. Special Thanks to our Sponsor Inside Tracker! It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches ...
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6 months ago
56 minutes

Behind the Brand with Bryan Elliott
How to help your dog live a longer healthier life! | We Feed Raw
If you're like me, your dog is an important member of the family. And you might have the best intentions when it comes to food. The problem is, you might be feeding your dog the wrong food and not know it. We Feed Raw is a small private company doing big things in the healthy dog food space. This is their story. Friends of the pod, who want to try it out can visit https://WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box. ...
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6 months ago
54 minutes

Behind the Brand with Bryan Elliott
THIS is Strategy | Seth Godin
Few names carry the weight of Seth Godin when it comes to modern marketing. With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience. Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth has consistently advocated a deeper, more empathetic approach to marketing. Today, we’re discussing the hard-earned lessons and sights...
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6 months ago
1 hour 1 minute

Behind the Brand with Bryan Elliott
The Top 10 AI Tools You Know Nothing About That Will Save You Thousands!
Here are the Top 10 AI trends shaking up industries right now! In this episode A.I. expert, Sabrina Romonav and host Bryan Elliott discuss how you can use artificial intelligence to optimize your business and life. Ready to innovate? These trends are changing the game. Subscribe for more insights and tell us which trend excites you the most! Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed...
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7 months ago
1 hour 15 minutes

Behind the Brand with Bryan Elliott
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship helping to keep his country safe. By the mid 2000s he was out of the navy and back on dry land trying to figure out his next move when he was approached by a friend to jump into the extremely competitive websi...