Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science. Key Topics: Why he avoids big box stores and focuses on trained salespeople insteadThe "$20 shirt vs $2,500 suit" approach to testing business ideasHow 300+ patents protected his innovations from larg...
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Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science. Key Topics: Why he avoids big box stores and focuses on trained salespeople insteadThe "$20 shirt vs $2,500 suit" approach to testing business ideasHow 300+ patents protected his innovations from larg...
7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler
Behind the Brand with Bryan Elliott
35 minutes
2 months ago
7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler
In both business and life, endurance, not speed, is of the utmost importance. Jesse Itzler's first book was rejected by 15 publishers before number 16 gave him a shot. 30 is how many years Jesse’s been running races without winning a single win. And 100 is roughly how many miles Jesse covered in his longest ultramarathon, races that taught him the one business lesson most entrepreneurs never learn: you don't have to be the fastest to finish first. "I've never won anything in my life, not even...
Behind the Brand with Bryan Elliott
Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science. Key Topics: Why he avoids big box stores and focuses on trained salespeople insteadThe "$20 shirt vs $2,500 suit" approach to testing business ideasHow 300+ patents protected his innovations from larg...
