Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science. Key Topics: Why he avoids big box stores and focuses on trained salespeople insteadThe "$20 shirt vs $2,500 suit" approach to testing business ideasHow 300+ patents protected his innovations from larg...
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Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science. Key Topics: Why he avoids big box stores and focuses on trained salespeople insteadThe "$20 shirt vs $2,500 suit" approach to testing business ideasHow 300+ patents protected his innovations from larg...
How To Manipulate People for Good | Harvard-educated High-Performance Coach, Olesya Luraschi
Behind the Brand with Bryan Elliott
53 minutes
11 months ago
How To Manipulate People for Good | Harvard-educated High-Performance Coach, Olesya Luraschi
Olesya Luraschi is a Harvard educated Leadership and High-Performance Coach. My interests lie in helping people achieve their full potential and using psychological science to improve their lives. Her areas of focus are: Leadership coaching, Performance coaching and Mindset coachingSpecial Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selec...
Behind the Brand with Bryan Elliott
Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a personalized science. Key Topics: Why he avoids big box stores and focuses on trained salespeople insteadThe "$20 shirt vs $2,500 suit" approach to testing business ideasHow 300+ patents protected his innovations from larg...
