In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss: Building consistent habits Tracking meaningful metrics Repurposing and leveraging content Cultivating strategic relationships Key Takeaways: Dedicating time, using accountability systems, and leveraging support drives sustained business growth. Consistency and structure keep focus sharp and opportunities within reach. Monitoring key indicators and focusing on high-value relationships ensures well-directed effort. Data-driven strategy prevents waste and maximizes measurable results. Sharing content across channels expands reach and strengthens brand visibility. Strategic reuse multiplies impact without overextending resources. Nurturing peers, colleagues, and referral sources yields lasting dividends. Balancing expertise with connection builds trust and opens new opportunities. "It starts with knowing your numbers. You have to know where your cases are coming from. You have to track very carefully. You know what the average case value is. And once you start doing things like that, then the answers become obvious." —  Tim Semelroth Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Tim Semelroth: Tim Semelroth is Iowa’s only board-certified truck accident attorney and a partner at RSH Legal. With over 25 years of experience, he provides trusted expertise in trucking litigation and collaborates with attorneys statewide and beyond. Known for his strategic approach and commitment to fairness, Tim offers consultation to help chart the best course for complex truck accident cases. Connect with Tim Semelroth: Website: https://www.timsemelroth.com/ LinkedIn: https://www.linkedin.com/in/timsemelroth/ About Casey Grabenstein: Casey Grabenstein is a litigation partner at Saul Ewing LLP, handling complex commercial disputes and class actions involving securities, consumer fraud, and ERISA. He also advises clients in the cannabis and litigation funding industries, serving as both due diligence and primary counsel. A frequent writer and speaker, Casey brings deep insight into emerging issues in litigation finance and commercial law. Connect with Casey Grabenstein: Website: https://www.saul.com/professionals/casey-grabenstein LinkedIn: https://www.linkedin.com/in/casey-grabenstein-a375094/ About Neil H. Dishman: Neil H. Dishman is a principal at Jackson Lewis P.C. in Chicago, where he helps employers prevent and resolve workplace disputes. His practice spans discrimination, retaliation, and wage-hour compliance, with extensive experience across multiple industries. A sought-after speaker and published author, Neil is known for his practical guidance on employment law and risk management. Connect with Neil H. Dishman: Website: https://www.jacksonlewis.com/people/neil-h-dishman LinkedIn: https://www.linkedin.com/in/neildishman/ Email: Neil.Dishman@jacksonlewis.com Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Lee Rudin discuss: Aligning business with purpose Preparing financially before independence Marketing actively and creatively Leveraging systems, technology, and people Key Takeaways: Building a law practice around shared success creates deeper fulfillment and stronger client relationships. Choosing work that serves others transforms daily effort into long-term motivation and genuine impact. Purpose becomes the foundation that sustains growth beyond profit or recognition. Launching a firm requires a clear understanding of cash flow, expenses, and delayed revenue cycles. Planning for at least 120 days without income establishes realistic expectations and stability. Financial awareness and discipline ensure resilience during the early, uncertain stages of growth. Obscurity, not competition, remains the greatest risk in professional services. Consistent visibility through digital campaigns, community engagement, and creative branding drives trust. Distinct messaging turns curiosity into recognition and recognition into opportunity. Efficiency grows when repetitive tasks are automated and skilled support is used effectively. Strategic use of offshore staff and fair compensation creates scalable, sustainable operations. Generosity, structure, and smart tools combine to amplify performance without excess cost. "You’ve got to give people a reason to pick you. If you’re the same as everyone else, you’ll just disappear." —  Lee Rudin Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Lee Rudin: Lee Rudin is the Founder and Principal Attorney of Rudin Law, a New Orleans–based personal injury firm recognized for its bold and client-centered approach. A graduate of Tulane University and Tulane Law School, Lee began his career in insurance defense before founding his own firm to better align his work with his values, helping people while running a modern, efficient practice. Known for his innovative use of technology and offshore talent, Lee combines sharp legal skill with entrepreneurial creativity. His signature brand motto, “Stop Being Polite. Get Rude.”, captures his fearless style and commitment to standing up for clients. Connect with Lee Rudin:  Website: https://www.getrude.com/ LinkedIn: https://www.linkedin.com/in/leerudin/ & https://www.linkedin.com/company/rudin-law/ Facebook: https://www.facebook.com/rudinlawnola/ Instagram: https://www.instagram.com/getrudelaw/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Walt Hampton discuss: Following what lights you up Mastering time instead of managing it Saying no to create freedom Preventing burnout through alignment Key Takeaways: Fulfillment doesn’t come from doing what seems logical but from pursuing what makes you come alive. Many lawyers achieve success yet feel empty inside. True success begins when you align your career with your values, strengths, and passions. Time can’t be managed, only mastered. Working in focused 60–90 minute blocks, minimizing interruptions, and protecting white space helps restore clarity and productivity. How you use your time reflects how much you value yourself. Every yes dilutes your energy and focus. Learning to say no with grace allows you to set boundaries and prioritize what truly matters. The word “no” is not rejection—it’s an act of self-leadership that protects your well-being. Burnout fades when your choices reflect your purpose. Create white space, delegate with trust, and honor your physical and mental health. The goal isn’t just endurance—it’s building a life and practice that truly sustains you. "No is a full sentence. Every yes we give dilutes our effectiveness." —  Walt Hampton Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Walt Hampton: Walt Hampton, J.D., is the Founder & CEO of Summit Success, LLC, a global personal and professional development firm dedicated to helping high-achievers design meaningful work, master time, and live with purpose. A 1984 graduate of Cornell Law School, Walt spent nearly 25 years as managing partner of a commercial litigation and criminal-defense law firm before transitioning to full-time coaching, consulting, training, and speaking. He is the bestselling author of books including Journeys on the Edge: Living a Life That Matters and The Power Principles of Time Mastery: Do Less, Make More, Have Fun. He has trained under Tony Robbins’ Results Coach program, and is a sought-after speaker on topics of leadership, time mastery, and sustainable peak performance. Beyond his professional work, Walt is known for his adventurous pursuits—high-altitude mountaineering, ultra-distance running, and blue-water sailing—underscoring his belief that personal transformation and professional mastery go hand in hand. Connect with Walt Hampton: Website: https://www.walthampton.com/ LinkedIn: https://www.linkedin.com/in/walthampton/ Facebook: https://www.facebook.com/walthamptonjr Instagram: https://www.instagram.com/whamptonjr/?hl=en Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brian Haugh discuss: Navigating a selective legal market Preparing for a lateral move effectively Building control through specialization Approaching interviews with intention Key Takeaways: The current recruitment landscape favors lawyers with portable books and proven client relationships. Service partners without clear revenue streams face fewer interview opportunities than before. Understanding this shift helps lawyers position themselves strategically for lasting success. Before making a move, gather concrete data on your clients, billables, and performance metrics. Research each potential firm to assess culture, support systems, and compensation structure. Avoid counter-offers and be ready to explain your motivation with confidence and clarity. Developing a focused niche and growing a book of business provides leverage and stability. Lawyers with established clients can earn up to 20% more while shaping their own trajectory. Becoming a market master turns expertise into opportunity and independence. Strong interviews center on curiosity, alignment, and authenticity, not just compensation. Show genuine interest in the firm’s mission while understanding its support for your growth. Preparation and presence create trust, leading to stronger and more strategic offers. "All you got to do is focus on the next second, the next minute, the next hour, the next day, the next week-whatever it is, you don't have to solve the world's problems right now." —  Brian Haugh Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Brian Haugh: Brian G. Haugh is a Partner and Senior Partner at Shapiro Legal Search, a member firm of the Sanford Rose Associates network. He helps lead the firm’s legal recruitment services, specializing in identifying top legal talent and placing senior-level attorneys who bring both technical excellence and business insight. With years of experience in legal search, Brian’s work sits at the intersection of law practice strategy and executive recruiting. His approach emphasizes integrity, transparency, and long-term relationships, helping candidates and firms navigate complex career transitions with clarity and confidence. Outside of his professional role, Brian is a certified private pilot and an active member of the Entrepreneurs’ Organization – Chicago. He holds a degree from the University of Illinois Urbana-Champaign and remains committed to continuous learning and high-performance leadership. Connect with Brian Haugh: Phone: 312-593-0810 Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Dr. Rachel Boehm discuss: Building systems that support adaptability Redefining peak performance for longevity Clearing mental clutter for growth Pursuing fulfillment through reflection and learning Key Takeaways: Sustainable success in law combines strong organizational structures with personal flexibility. This balance allows attorneys to navigate change, manage chaos, and stay grounded amid demands. True performance isn’t about short-term output but about consistency and well-being over time. Intentional rest, stress management, and self-care sustain excellence without leading to burnout. Unhelpful “head trash” often limits progress more than external pressures or workload. Addressing mindset challenges builds clarity, resilience, and openness to new possibilities. Regularly reassessing goals and definitions of success keeps one aligned and purposeful. Continuous improvement, mentorship, and meaning-centered work lead to lasting contentment. "Culture is a verb. You have to keep creating it." —  Dr. Rachel Boehm Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Dr. Rachel Boehm: Rachel Boehm is an award-winning journalist turned workplace-wellness advocate who helps individuals and organizations redefine success, mental clarity, and sustainable performance. With a background in communications and well-being, she guides clients past “head trash,” builds adaptive systems, and cultivates lasting contentment rather than short-term fixes. Rachel’s work blends empathy and strategy, equipping professionals to lead with heart, purpose, and resilience. Connect with Dr. Rachel Boehm: Website: https://rachelboehm.com/ LinkedIn: https://www.linkedin.com/in/rachelboehm/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Charles Gallaer discuss: Simplifying communication for clarity Building systems for an organization Investing in professional growth Learning resilience through experience Key Takeaways: Lawyers who communicate simply build stronger connections with clients and colleagues. Clear language removes confusion and makes legal concepts easier to understand. Simplicity earns trust and enhances professional credibility. Effective systems keep information, tasks, and deadlines in check. Tools like OneNote, Remarkable, and frameworks like “Second Brain” support focus and structure. The organization ensures consistency and reliability in client service. Continuous learning and adopting new technologies strengthen long-term success. Investing in tools, systems, and skills helps lawyers stay efficient and relevant. Growth-minded professionals turn adaptation into an advantage. Setbacks are learning opportunities, not reasons for regret. By reflecting instead of reacting, lawyers can grow wiser and more confident. Resilience transforms challenges into lasting professional strength. "It's important to keep things simple...anything we can do to boil it down into as simple as terms...through that simplicity, it can really give you a level of clarity that you didn't think was possible." —  Charles Gallaer Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Charles Gallaer: Charles Gallaer, Esq., is an attorney focused on automotive retail and dealership law. He is licensed in New York, New Jersey, and Florida and serves as an associate advising manufacturers, dealer groups, and franchised operators. Before law school, he held roles at Ford Motor Company and served as general manager of his family’s Lincoln-Mercury dealership, giving him hands-on operational insight into the industry. He earned his J.D. with distinction from Brooklyn Law School and holds a B.A. from the University of Virginia. Charles advises on transactions, litigation, compliance, data privacy, EV mandates, and vendor contracts. He speaks regularly at industry events and contributes to publications on dealership law and regulation. Connect with Charles Gallaer: Website: https://www.afslaw.com/attorneys/charles-gallaer LinkedIn: https://www.linkedin.com/in/charlesgallaer/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Stacey Brown Randall discuss: The realities and misconceptions of referral marketing for professionals Building genuine, relationship-driven client experiences that foster loyalty Balancing efficiency, personalization, and automation in client communication Mindset management and learning from business failures in professional growth Key Takeaways: Doing great work alone doesn’t automatically generate referrals—intentional relationship-building and structured referral strategies are essential. A strong client experience combines excellent work output with emotional connection and proactive relationship touchpoints across the “new,” “active,” and “alumni” stages. Only about 20–30% of clients are typically referred; managing expectations and distinguishing between repeat and referred clients prevents misleading assumptions about referral rates. Protecting one’s mindset and resisting external pressure or comparison—especially regarding success metrics—is crucial to maintaining authenticity and preventing burnout. "Doing great work does not equal referrals." —  Stacey Brown Randall Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Stacey Brown Randall: Stacey Brown Randall is the author of the new book, The Referable Client Experience, the award-winning book, Generating Business Referrals Without Asking, and the host of the Roadmap to Referrals podcast. Stacey teaches business owners how to generate referrals naturally...without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor's Business Daily, Forbes, and more. She received her Master’s in Organizational Communication and is married with three kids. Connect with Stacey Brown Randall:  Website: https://staceybrownrandall.com/ Book: The Referable Client Experience: https://referableclientexperience.com/ Show: Roadmap to Referrals: https://podcasts.apple.com/us/podcast/roadmap-to-referrals/id1405302350 LinkedIn: https://www.linkedin.com/in/staceybrandall/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Addison Watson discuss: Building and sustaining a law practice through intentional business development The challenges of transitioning from large firm life to independent or entrepreneurial practice The influence of mindset, discipline, and mentorship on legal career growth The evolving role of technology and AI in shaping modern legal careers and firm structures Key Takeaways: Failing to invest time in networking and business development early in one’s career can severely limit future autonomy and opportunity. Setting aside even one weekly breakfast, coffee, or lunch meeting can spark lasting professional relationships that later generate referrals. Attorneys who treat themselves as entrepreneurs—outsourcing low-value tasks and tracking ROI—free more time for growth and client work. Lawyers who own a portable “book of business” gain control over their careers, whether moving laterally or launching a solo practice, and are less threatened by AI or firm instability. "If you feel the anxiety of being an entrepreneur, it might not be for you." —  Addison Watson Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Rich Dad Poor Dad by Robert T. Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194 Tees and CLEs take place April 15–17, 2026, at the Arizona Grand Resort & Spa, uniting legal professionals for accredited education, networking, and a round or two of golf: https://www.teesandcles.com/ About Addison Watson: Addison Watson is the founder of Summit Legal Consulting, a Birmingham-based firm that helps businesses and law firms close deals efficiently and build smarter legal operations. Leveraging his background as a corporate attorney at Balch & Bingham LLP and his current role as General Counsel at ClickFunnels, Addison brings a dealmaker’s mindset to every client engagement. He’s also the co-founder of Tees and CLEs, an annual event combining accredited legal education with networking and golf for attorneys nationwide. A graduate of the University of Mississippi School of Law, Addison is passionate about blending legal strategy, entrepreneurship, and innovation to redefine how modern lawyers practice and connect. Connect with Addison Watson:  Website: https://www.teesandcles.com/ LinkedIn: https://www.linkedin.com/in/addison-watson/ & https://www.linkedin.com/company/slc205/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Raquel Gomes discuss: The importance of setting boundaries and saying no to maintain focus and balance Overcoming perfectionism and developing trust through delegation and leadership Building sustainable business systems that support both growth and personal well-being The mindset shift required to transition from burnout to passion-driven entrepreneurship Key Takeaways: By performing a detailed time audit and identifying tasks that don’t align with your priorities, you can reclaim control of your schedule, eliminate low-value work, and create space for what truly drives personal and professional growth. Effective delegation depends on replacing micromanagement with structured onboarding, clear expectations, and consistent communication so your team feels empowered and capable while you stay focused on leadership and strategy. Long-term business success requires building systems and processes that allow your company to operate smoothly even in your absence, ensuring both stability and the freedom to take restorative time away without anxiety or burnout. The decision to leave corporate life before feeling fully ready underscores the importance of self-trust — embracing uncertainty and believing in your own capability can lead to transformation, purpose, and sustainable fulfillment. "Rest is revenue generated as well." —  Raquel Gomes Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Raquel Gomes: Raquel Gomes is the visionary Founder and CEO of Stafi, a virtual staffing company transforming how law firms operate and grow. A former psychologist with an MBA and a background in corporate America and technology, Raquel brings a rare combination of emotional intelligence and business acumen to leadership. Inspired by her own journey balancing motherhood, burnout, and ambition, she built Stafi to empower busy professionals—especially women—to scale their firms without sacrificing their well-being. Under her leadership, Stafi now supports hundreds of law firms worldwide, connecting them with skilled virtual assistants and sustainable systems for success. Raquel’s mission is rooted in redefining work-life balance and proving that thriving in business and in life are not mutually exclusive. Connect with Raquel Gomes:  Website: https://getstafi.com/ LinkedIn: https://www.linkedin.com/in/raquel-gomesstafi/ Facebook: https://www.facebook.com/GetStafi Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Elise Buie discuss: Using data-driven decision-making to manage and grow a modern law firm Redefining work-life integration and employee well-being within professional culture Building brand identity and marketing strategies rooted in authenticity and measurable ROI Leadership through adaptability, empathy, and alignment between values and performance metrics Key Takeaways: Reframing “billable hours” as “build-on-invoice hours” can close significant financial gaps by ensuring all productive time is accurately tracked and billed. Setting clear KPIs for every team member creates transparency, objective performance evaluation, and alignment with organizational values. Structured delegation and workflow redesign can reduce working hours without sacrificing productivity, improving overall employee satisfaction. Combining quantitative data with qualitative narratives allows leaders to make informed decisions that support both profitability and people. "If you have good data, I don't care where my people are. They could be in New Zealand on a black beach, and I know exactly what's happening." —  Elise Buie Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Elise Buie: Elise Buie, Esq., is a Seattle-based family law attorney and founder of Elise Buie Family Law Group, a law firm devoted to divorce, family law,​ and estate planning. A survivor of Hurricane Katrina, her own divorce, and many dish-filled sinks piled high after lively family dinners with her husband, Doug, and their blended family of six (six!) now-adult children, Elise knows firsthand what it means to juggle work and parenting, finding balance in between, even if it means a lot of late nights. When she’s not advocating for her clients, the best interests of their children, and civility in divorce, you can find her sailing on Puget Sound. Connect with Elise Buie:  Website: https://www.elisebuiefamilylaw.com/ LinkedIn: https://www.linkedin.com/in/elise-buie/ Facebook: https://www.facebook.com/elisebuiefamilylaw Instagram: https://www.instagram.com/elisebuiefamilylawgroup/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

What if the final piece of the puzzle for your growth was right here? This is the second and last part of a powerful two-part conversation on Be That Lawyer Live, where Steve Fretzin sits down again with Daniel Scola, Eido Walny, and Karl Seelbach. Together, they dive deep into rainmaking, relationships, and leadership in ways most lawyers never discuss publicly. You’ll hear candid stories, real mistakes, and strategies that connect directly to your own journey. Don’t miss this closing segment — it’s your chance to take the full picture and turn it into action. In this episode, Steve, Daniel, Eido, and Karl discuss: Authentic business development through personal passions Building and sustaining client relationships Gaining visibility with thought leadership Lessons from mistakes and missed opportunities Key Takeaways: Aligning personal passions like music, car restoration, or cufflink-making with client connections creates natural and sustainable business opportunities. Avoiding the “too busy” perception is critical, since clients and prospects may hold back opportunities if they think you’re overwhelmed. Speaking engagements, timely PR responses, and consistent online presence remain the most effective ways to stay top of mind and be recognized as a leader. Complacency, failure to delegate, and clinging to unproductive organizations can stall growth, while being proactive ensures long-term success. "It’s not like you have to go 100% all the time, but you should go at a nice speed. You shouldn’t rest on your laurels." —  Daniel Scola "You gotta love it, or else you’re not going to be good at it." —  Eido Walny "No matter how busy you may be, if you want to bring in more work… don’t talk about how busy you are." —  Karl Seelbach Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Thank you to our Sponsors! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests: Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website]. Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website]. Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website]. Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

What if you could finally understand what it really takes to grow as a lawyer beyond just practicing law? In this first part of a special two-part Be That Lawyer Live, Steve Fretzin brings together Daniel Scola, Eido Walny, and Karl Seelbach for a candid conversation you won’t hear anywhere else. You’ll be pulled into their stories, their struggles, and the strategies that shaped their careers in ways most attorneys never talk about openly. As you listen, you’ll discover how much of this applies directly to you, wherever you are in your own journey. This episode isn’t just about hearing from successful lawyers — it’s about helping you see what’s possible for yourself. In this episode, Steve, Daniel, Eido, and Karl discuss: Challenges lawyers face in business development and rainmaking Importance of consistent habits and time management in client growth Role of personal passions, networking, and authentic connections in practice-building Lessons learned from mistakes that shape long-term legal careers Key Takeaways: Many lawyers struggle with rainmaking because they aren’t taught marketing skills, and mentorship or coaching is often the turning point in learning business development. Time-blocking, using a CRM, and accountability partners are crucial for keeping business development efforts consistent and measurable. Combining personal passions (like car restoration or music) with client relationships creates authentic connections that naturally lead to new business opportunities. Asking directly for business and following through on promises builds trust, while overpromising or relying on others’ client relationships can backfire. "Not overpromising is a really important one for me… you’ve got to deliver what you say." —  Daniel Scola "There are two things that this firm can never and no one can ever take away from you. That’s your knowledge base and your contact base." —  Eido Walny "Clients aren’t going to remember every case you handle, but they’re never going to forget how you make them feel." —  Karl Seelbach Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Thank you to our Sponsors! Rankings.io: https://rankings.io/ Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests: Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website]. Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website]. Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website]. Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Nancy Fox discuss: The importance of mindset shifts in professional growth Strategic approaches to networking and business development Navigating uncertainty and change in the legal industry The role of consistency, agility, and technology in building relationships Key Takeaways: Lawyers often fail at networking because they choose events or groups without a strategy; instead, they should target where actual decision-makers gather, even if it requires greater investment. Relying solely on referrals is risky; building a balanced portfolio of referral sources and direct decision-maker relationships creates stability and growth. Practicing “daily consistent activity” in 15-minute chunks—such as emailing contacts or engaging on LinkedIn—can meaningfully grow a practice without overwhelming time demands. Shifting focus away from oneself and toward listening to others during networking conversations reduces fear, builds confidence, and creates deeper connections. "Agility is not necessarily what lawyers are trained in, but being agile and being flexible is something that I think all of us really need to look at." —  Nancy Fox Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Nancy Fox: Nancy Fox is the founder and President of The Business Fox, a consulting and training company that helps law, accounting, and service firms grow through smarter networking, business development, and niche marketing strategies. A former corporate executive with over two decades of marketing experience at Warnaco and VF Corporation, she launched her coaching and training business in 1999 and has since worked with firms such as Sheppard Mullin, Latham & Watkins, and Citrin Cooperman. She is the author of Make Rain Without the Pain and Network Like a Fox™, and is currently writing Make Rain Like a Fox, blending mindset with tactical strategies for rainmaking in the digital era. Known for her “Daily Consistent Activity” approach, Nancy is also a keynote speaker, community builder, and trusted advisor to professionals seeking to build stronger business relationships and sustainable practices. Connect with Nancy Fox:  Website: https://www.wyzerainmakers.com/ | https://thebusinessfox.com/ Book: Network Like a Fox: https://www.amazon.com/Network-Like-Fox-Successful-Relationships/dp/1928782442 LinkedIn: https://www.linkedin.com/in/nancyfoxwyze/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Matt Darner discuss: Challenges attorneys encounter in chasing overdue client payments Building strong systems, processes, and roles to keep law firms efficient Psychology and communication dynamics that shape how clients pay their bills Lessons learned from business mistakes and the growth unlocked by niching Key Takeaways: When lawyers delay or inconsistently send invoices, clients subconsciously perceive the firm as disorganized, which weakens professionalism and makes collecting payment significantly more difficult later. Establishing transparent expectations with clients about how billing and payments will work from day one creates accountability, prevents confusion, and reduces the risk of overdue receivables. Shifting accounts receivable follow-ups away from attorneys and onto trained specialists or outsourced support ensures that lawyers can focus on high-value legal and business development work rather than chasing payments. Narrowing focus to serve a single type of client—such as law firms—can dramatically accelerate growth, create clearer messaging, and lead to deeper expertise that builds stronger client trust and results. "If you’re not invoicing regularly, it is communicating something is wrong with your business, whether you know that or not." —  Matt Darner Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Matt Darner: Matt Darner is the Co-Founder and Vice President of Business Development at CollBox, a platform built to help law firms and professional service businesses recover what they’re owed without straining client relationships. Over the past decade, he has focused on blending technology with a human touch to simplify accounts receivable and give attorneys back their time. With a background in sales and business growth, Matt understands the challenges firms face in scaling while staying profitable. His mission is to ensure that hard-working professionals get paid faster and more reliably, allowing them to focus on the work they do best. Connect with Matt Darner:  Website: https://collbox.co/ LinkedIn: https://www.linkedin.com/in/matthewdarner/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Eric Ritter discuss: Shifts in digital marketing strategies for law firms The growing role of AI and answer engine optimization in client acquisition Common mistakes lawyers make in online marketing Practical tools for improving websites, reviews, and advertising effectiveness Key Takeaways: Law firms should invest early in Answer Engine Optimization (AEO) by writing FAQ-style content and using schema markup to rank in AI-driven search results. Building topic clusters around specific practice areas (e.g., motorcycle accidents instead of broad personal injury) increases authority and visibility while avoiding wasted traffic. The most effective time to request reviews is immediately after a successful case or client outcome, making it a standard part of the closing process. Local Service Ads and remarketing are cost-effective ways for law firms to attract qualified leads, with remarketing offering quick wins by re-engaging prior website visitors. "SEO gets you seen, but that answer engine optimization gets you quoted." —  Eric Ritter Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Who Moved My Cheese by Spencer Johnson: https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463 About Eric Ritter: Eric Ritter is the CEO of Digital Neighbor and a trusted partner in building smarter, stronger marketing strategies for law firms. Known as “The SEO Sommelier,” he specializes in simplifying SEO, AI-powered client acquisition, and digital transformation for attorneys, helping firms not only achieve top rankings but also build sustainable, scalable marketing systems that deliver results. He founded Digital Neighbor to fill a critical gap in the market by offering transparent, data-driven SEO solutions tailored specifically for the legal industry. From enhancing Google visibility to optimizing for ChatGPT search rankings, Eric ensures that law firms remain competitive, compliant, and top-of-mind. He is also the host of The Search Bar Podcast and the founder of Sip & Search, a unique networking experience that blends professional growth with wine tasting for attorneys. Connect with Eric Ritter:  Website: https://digitalneighbor.com/ & https://helloericritter.com/ Show: The Search Bar: https://podcasts.apple.com/us/podcast/the-search-bar-law-firm-growth-wine-optional/id1696121990 LinkedIn: https://www.linkedin.com/in/helloericritter/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Steve Haddadin discuss: The importance of cultivating an entrepreneurial mindset in professional growth Building and maintaining strong client relationships through communication and transparency Managing and mitigating risk while pursuing opportunities Leveraging marketing tools and personal branding for visibility and credibility Key Takeaways: Being proactive is essential because waiting for the “perfect time” to act often delays progress and causes missed opportunities, while those who start early gain momentum and reach their goals faster. Creating and maintaining accessible online profiles across LinkedIn and legal directories allows professionals to be easily found, build credibility, and attract clients who would otherwise never discover them. Providing excellent client care requires consistently clear communication, setting realistic expectations, and educating clients so that they not only feel informed during the process but also appreciate the value of your work. Instead of trying to eliminate risk, professionals should identify potential risks, apply mitigation strategies, and continuously monitor and refine their approach so they can confidently move forward rather than remain stuck. "[Entrepreneurship is] about creating your own opportunities. It’s about finding out what you can do in the marketplace that’s different than others." —  Steve Haddadin Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Steve Haddadin: Steve Haddadin is a Real Estate Attorney, Broker, and Entrepreneur with over a decade of Real Estate experience, and is the Founder and President/Broker of King Real Estate Group in Brea, CA. He entered the industry at 18 and built a diverse background in Commercial and Residential sales, property management, lending, and development in Orange and Riverside Counties. In 2025, he passed the California Bar Exam on his first attempt, was sworn in on May 9th, and was admitted to the United States 9th Circuit Court of Appeals and the United States District Court | Central Court of California. Haddadin has also developed electric car charging stations, created National Wagyu Day, and completed the Kentucky Bourbon Trail®, American Whiskey Trail, and the B-Line tour while traveling to all 50 states. He is a graduate of Capital University Law School and CSUF College of Business & Economics with numerous designations, including CCIM®, CPM®, CIPS®, and SFR®, and currently serves as an active board member of the CSUF Center for Real Estate, where he established the Student Travel Endowment to support students attending national conferences. Connect with Steve Haddadin:  Website: https://www.stevehaddadin.com/ LinkedIn: https://www.linkedin.com/in/stevehaddadin Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and K'Lee Terrazas discuss: The importance of lead generation for building and sustaining a business Common blind spots lawyers face in marketing and business development How intake processes affect client acquisition and law firm growth The role of coaching, auditing, and systems in scaling effectively Key Takeaways: Many law firms fail because they do not track essential numbers like ROI, cost per acquisition, or client lifetime value, leaving them “flying blind.” A poor intake process—such as calls going unanswered, being handled unprofessionally, or staffed with undertrained employees—can turn high-quality leads into lost opportunities. Investing in skilled coaches and quality marketing services often yields exponential returns, whereas cutting corners in these areas leads to wasted money and lost clients. Scaling requires breaking through discomfort by improving systems and recognizing when existing strategies or staff can no longer take the firm to the next level. "People have to feel like they are heard and that they’re cared about, or they’re going to go somewhere else." —  K'Lee Terrazas Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Oversubscribed by Daniel Priestley: https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857088254 Key Person of Influence by Daniel Priestley: https://www.amazon.com/Key-Person-Influence-Revised-Five-Step/dp/178133109X Fireproof by Mike Morse and with John Nachazel: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable/dp/1544508530 About K'Lee Terrazas: K’Lee Terrazas is the founder of Legal Lead Sharks and co-founder of Intake EQ, where she helps law firms turn more clicks into signed cases through smarter client acquisition and modern intake systems. With 15+ years in sales and marketing, she and her team specialize in Google Ads while focusing just as much on what happens after the lead—building end-to-end systems that eliminate bottlenecks and convert at a higher rate. Intake EQ uses AI Voice Agents that sound human, work around the clock in multiple languages, and handle overflow without adding intake staff. Alongside her husband Jason, K’Lee also launched PayLynx Global to support firms with backend automation in payroll, HR, and compliance. Connect with K'Lee Terrazas:  Website: https://legalleadsharks.com/ & intake-eq.com Legal Lead Sharks Podcast: https://www.youtube.com/@LegalLeadSharksPodcast LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/ Facebook: https://www.facebook.com/klee.terrazas & https://www.facebook.com/profile.php?id=61578128520758 Instagram: https://www.instagram.com/legalleadsharks/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ed Alexander discuss: Challenges and risks in forming and managing law firm partnerships Strategic considerations and planning for succession and law firm exits The importance of communication, expectations, and alignment in business relationships Diversifying marketing and building sustainable value in a law practice Key Takeaways: Many law firm partnerships collapse because they lack a clear strategic purpose, and poor communication during both the honeymoon phase and long term creates conflicts that are nearly impossible to resolve. Setting clear expectations early—on contributions, compensation, growth, retirement, and lifestyle philosophies—can prevent disputes where one partner feels undervalued or overburdened. Selling or transitioning a law practice requires years of preparation, including transferring goodwill, maintaining referral trust, phasing into an of counsel role, and positioning the buyer as a trusted successor. The 2008–2009 global financial crisis showed how fragile referral-dependent firms can be, as many lost business overnight, underscoring the need for diversified marketing, consistent development, and team-based client service. "Partnerships, it’s interesting, because they’re marriages, right? They’re business marriages, and that’s what they should be called, business marriages." —  Ed Alexander Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ed Alexander: Ed Alexander is an attorney, author, and founder/CEO of Alexander Business Law, PLLC in Orlando, where he has practiced business law since 1993 after an early career in technology that earned him a U.S. patent. He is the author of several notable works, including The Guide to Selling Your Florida Law Practice, The Guide to Partnerships and Partnership Agreements, and 10 Common and Costly Business Killing Legal Mistakes and How to Avoid Them. He is recognized for professional excellence and community service and has also taught at the University of Central Florida. In his free time, Ed enjoys cycling, kayaking, sailing, hiking, and traveling with his wife of 38 years, Faith. Connect with Ed Alexander:  Website: https://orlandobusinesslawyer.com/ Email: ed@alexanderbusinesslaw.com Books: https://www.amazon.com/stores/Ed-Alexander/author/B0C2QXJG7K Show: Law Deals: https://podcasts.apple.com/us/podcast/law-deals-succession-planning-partnerships-purchases/id1724776380 LinkedIn: https://www.linkedin.com/in/attorneyedalexander/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Ral West discuss: The importance of measuring and tracking the right business metrics The challenges and necessity of delegation for growth Using automation and systems to save time and increase efficiency Identifying ideal clients and aligning business with long-term vision Key Takeaways: Profitability isn’t guaranteed by high revenue alone; entrepreneurs must actively track expenses, understand their financial statements, and focus on the bottom line to ensure their business is truly making money rather than just looking successful. Delegation is not simply about handing off tasks but about providing clear instructions, defining the desired outcome, establishing feedback loops, and ensuring accountability so that the work supports long-term business growth without creating new inefficiencies. Leveraging automation, from bookkeeping software to AI tools that organize email, allows entrepreneurs to reclaim significant hours each week, reduce overwhelm, and free themselves to focus on higher-value activities that actually grow the business. Sustainable business growth requires entrepreneurs to deliberately define their ideal client persona, align services with long-term goals, and be disciplined enough to decline work that doesn’t fit, so their time and resources are invested where they matter most. "You cannot grow your business if you don't learn to delegate, and if you don't learn to get some of these pieces off your shoulders." —  Ral West Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ral West: Ral West is a Visionary Business Leader and Systemization Expert who draws on over four decades of entrepreneurial experience in her newest endeavor, “Ral West Livin’ The Dream.” She teaches entrepreneurs how to be owners rather than operators of their businesses, creating both success and the freedom to live the life they deserve. Through her online course and Mastermind program, Ral shares strategies refined from founding several companies, including one that achieved eight-digit annual revenue before being acquired by Alaska Airlines in 2008. With extensive experience in scaling businesses and mastering systemization, she excels at turning business theories into practical processes that drive transformation and sustained growth. Ral and her husband split their time between Alaska and Hawaii when not traveling the world on new adventures. Connect with Ral West:  Website: https://www.ralwest.com/ LinkedIn: https://www.linkedin.com/in/ralwest/ & https://www.linkedin.com/company/98796211/ Facebook: https://www.facebook.com/ralwest & https://www.facebook.com/RalWestLTD Instagram: https://www.instagram.com/rwestakmaui/ & https://www.instagram.com/ralwestltd Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Phyllis Sisenwine discuss: The importance of networking and relationship-building for professional growth Effective time management and productivity strategies How to leverage speaking engagements and visibility opportunities The role of follow-up, asking for referrals, and accountability in business development Key Takeaways: Interruptions can cost lawyers over an hour of billable time each day, so using strategies like time blocking, decluttering workspaces, and tackling the hardest tasks first ensures greater focus and productivity. Networking becomes far more effective when approached strategically by going early to events, bringing a buddy for support, wearing a professional nametag, and consistently following up multiple times to turn introductions into trusted relationships. Speaking engagements generate real business opportunities only when lawyers prepare by connecting with attendees beforehand, personalizing their talks with stories, gathering contact details, and following up afterward to continue the relationship. Lawyers often miss out on referrals because clients assume they are too busy, so they must directly but naturally ask for introductions by framing it as a way to be helpful and showing they want more clients like the ones they already serve. "You really can’t be afraid to swing that bat. You want to be a successful lawyer. You can’t be afraid to network, to reach out to big referral partners and just take risks." —  Phyllis Sisenwine Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Eat That Frog by Brian Tracy: https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X How to Become a Rainmaker by Jeffrey J. Fox: https://www.amazon.com/How-Become-Rainmaker-Getting-Cust About Phyllis Sisenwine: Phyllis Sisenwine is certified by the International Coaching Federation with the highest designation of Master Certified Coach. She is in the top 4% of the 50,000 credentialed coaches. She provides coaching services to lawyers who want to achieve greater professional and personal success. For over 25 years, Phyllis has worked with lawyers to focus on client development and creating strategies to increase performance and profitability. Connect with Phyllis Sisenwine:  Website: http://thelawyerscoach.com/ Email: Phyllis@TheLawyersCoach.comLinkedIn: https://www.linkedin.com/in/phyllissisenwine https://www.facebook.com/people/Phyllis-Sisenwine-Powerful-Coaching/100066793183035/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.