BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
BE THAT LAWYER LIVE Part 2: How Lawyers Turn Networking and Visibility into Rainmaking Success
BE THAT LAWYER
30 minutes 4 seconds
1 month ago
BE THAT LAWYER LIVE Part 2: How Lawyers Turn Networking and Visibility into Rainmaking Success
What if the final piece of the puzzle for your growth was right here?
This is the second and last part of a powerful two-part conversation on Be That Lawyer Live, where Steve Fretzin sits down again with Daniel Scola, Eido Walny, and Karl Seelbach. Together, they dive deep into rainmaking, relationships, and leadership in ways most lawyers never discuss publicly. You’ll hear candid stories, real mistakes, and strategies that connect directly to your own journey. Don’t miss this closing segment — it’s your chance to take the full picture and turn it into action.
In this episode, Steve, Daniel, Eido, and Karl discuss:
Authentic business development through personal passions
Building and sustaining client relationships
Gaining visibility with thought leadership
Lessons from mistakes and missed opportunities
Key Takeaways:
Aligning personal passions like music, car restoration, or cufflink-making with client connections creates natural and sustainable business opportunities.
Avoiding the “too busy” perception is critical, since clients and prospects may hold back opportunities if they think you’re overwhelmed.
Speaking engagements, timely PR responses, and consistent online presence remain the most effective ways to stay top of mind and be recognized as a leader.
Complacency, failure to delegate, and clinging to unproductive organizations can stall growth, while being proactive ensures long-term success.
"It’s not like you have to go 100% all the time, but you should go at a nice speed. You shouldn’t rest on your laurels." — Daniel Scola
"You gotta love it, or else you’re not going to be good at it." — Eido Walny
"No matter how busy you may be, if you want to bring in more work… don’t talk about how busy you are." — Karl Seelbach
Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Legalverse Media: https://legalversemedia.com/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
About our Guests:
Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website].
Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website].
Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website].
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
