BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
In this episode, Steve Fretzin and Brian Haugh discuss:
Navigating a selective legal market
Preparing for a lateral move effectively
Building control through specialization
Approaching interviews with intention
Key Takeaways:
The current recruitment landscape favors lawyers with portable books and proven client relationships. Service partners without clear revenue streams face fewer interview opportunities than before. Understanding this shift helps lawyers position themselves strategically for lasting success.
Before making a move, gather concrete data on your clients, billables, and performance metrics. Research each potential firm to assess culture, support systems, and compensation structure. Avoid counter-offers and be ready to explain your motivation with confidence and clarity.
Developing a focused niche and growing a book of business provides leverage and stability. Lawyers with established clients can earn up to 20% more while shaping their own trajectory. Becoming a market master turns expertise into opportunity and independence.
Strong interviews center on curiosity, alignment, and authenticity, not just compensation. Show genuine interest in the firm’s mission while understanding its support for your growth. Preparation and presence create trust, leading to stronger and more strategic offers.
"All you got to do is focus on the next second, the next minute, the next hour, the next day, the next week-whatever it is, you don't have to solve the world's problems right now." — Brian Haugh
Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
Thank you to our Sponsor!
Rankings.io: https://rankings.io/
Legalverse Media: https://legalversemedia.com/
HireParalegals: https://hireparalegals.com/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
About Brian Haugh: Brian G. Haugh is a Partner and Senior Partner at Shapiro Legal Search, a member firm of the Sanford Rose Associates network. He helps lead the firm’s legal recruitment services, specializing in identifying top legal talent and placing senior-level attorneys who bring both technical excellence and business insight.
With years of experience in legal search, Brian’s work sits at the intersection of law practice strategy and executive recruiting. His approach emphasizes integrity, transparency, and long-term relationships, helping candidates and firms navigate complex career transitions with clarity and confidence.
Outside of his professional role, Brian is a certified private pilot and an active member of the Entrepreneurs’ Organization – Chicago. He holds a degree from the University of Illinois Urbana-Champaign and remains committed to continuous learning and high-performance leadership.
Connect with Brian Haugh:
Phone: 312-593-0810
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
