Be Tasmanian

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Be Tasmanian

Brand Tasmania

6 episodes

4 months ago

The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture...

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All content for Be Tasmanian is the property of Brand Tasmania and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episodes (6/6)

Be Tasmanian

Episode 6: Can We Get Shirley?

4 years ago

25 minutes

Be Tasmanian

Episode 5: The Unifying Cultural Expression

You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we ...

4 years ago

24 minutes

Be Tasmanian

Episode 4: What Do We Talk About When We Talk About Brand?

It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about cultu...

4 years ago

26 minutes

Be Tasmanian

Episode 3: The Problem Only We Can Solve

Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about ...

4 years ago

29 minutes

Be Tasmanian

Episode 2: The Power of Narrative

Most place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rarely work and is there a better way? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s...

4 years ago

21 minutes

Be Tasmanian

Episode 1: Different is Good

The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything. Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture:...

4 years ago

19 minutes