The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture...
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The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture...
Most place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rarely work and is there a better way? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s...
Be Tasmanian
The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you? Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture...
