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Banking Reinvented
Backbase
61 episodes
5 days ago
In the weekly “Banking Reinvented” podcast, host Tim Rutten welcomes Backbase CEO and founder Jouk Pleiter and other senior banking leaders to explore how banks can go beyond survival and progressively modernize their operations. Learn more about the importance of Engagement Banking, the impact of AI, the challenges of re-architecting legacy banking systems to match customer-centric models, and much more. Tune in each week to get valuable insights into the future of banking. Explore more resources in the Banking Reinvented content hub: https://tinyurl.com/Backbasedotcom
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Business
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All content for Banking Reinvented is the property of Backbase and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In the weekly “Banking Reinvented” podcast, host Tim Rutten welcomes Backbase CEO and founder Jouk Pleiter and other senior banking leaders to explore how banks can go beyond survival and progressively modernize their operations. Learn more about the importance of Engagement Banking, the impact of AI, the challenges of re-architecting legacy banking systems to match customer-centric models, and much more. Tune in each week to get valuable insights into the future of banking. Explore more resources in the Banking Reinvented content hub: https://tinyurl.com/Backbasedotcom
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Business
Episodes (20/61)
Banking Reinvented
Mergers & acquisitions in banking: tackling key growth and integration puzzles

Episode 44 of “Banking Reinvented” explores the growing global trend of mergers and acquisitions (M&As) — including strategies for navigating challenges and ensuring successful execution.

In this episode, host Tim Rutten is joined again by Backbase’s Mayur Vichare, VP Value Consulting & GTM Lead. They discuss the current M&A landscape, analyzing common pitfalls related to growth and integration, as well as ideal places to begin.

Tune in to hear the three key things banks need to be aware of during their M&A journeys, plus tips for technology integration, co-modernization, and realizing cost synergies.

–

Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter

-> Tim Rutten

-> Mayur Vichare


Step into the future of finance -> Check out our content hub


Timestamps

(00:00) – Welcome to the ‘Banking Reinvented’ podcast

(00:49) – Global M&A outlook and trends

(03:55) – Top three things to remember during M&As

(07:11) – Success rates for M&As

(09:53) – Navigating technology integration and co-modernization

(16:11) – Realizing cost synergies

(17:31) – Going channel-first in an M&A

(23:20) – Key takeaways

(25:44) – Episode wrap-up

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4 days ago
26 minutes 48 seconds

Banking Reinvented
Unlocking growth mode: the next frontier in digital transformation

Episode 43 of “Banking Reinvented” is all about tapping into “growth mode,” a hot topic in the industry and one that will become increasingly important in the years to come.

In this episode, host Tim Rutten is once again joined by Backbase Founder & CEO Jouk Pleiter as they sit down to discuss strategies for efficient growth that’s not tied to costly customer acquisition. Together, they explore how this all comes down to traditional banks making the most of what they already have — solid reputations, a high degree of brand loyalty, and deep pools of existing customers.

Tune in to find out how banks can activate their install bases with superior, omnichannel digital experiences that allow them to drive sales, boost engagement, reduce servicing costs, and more.

–

Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter

-> Tim Rutten


Step into the future of finance -> Check out our content hub


Timestamps

(00:00) – Welcome to the ‘Banking Reinvented’ podcast

(01:43) – Getting back into growth mode

(05:36) – The last 10 years of digital transformation

(10:15) – The increasing relevance of platform providers

(12:00) – How traditional banks can unlock growth mode

(15:53) – Harnessing progressive modernization

(18:42) – The inefficiency of point solutions

(21:17) – The four building blocks of growth

(27:53) – Key takeaways

(30:36) – Episode wrap-up

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1 week ago
30 minutes 59 seconds

Banking Reinvented
How to do banking differently: change management insights from Jim Marous

Episode 42 of “Banking Reinvented” concludes the two-part series featuring global banking influencer Jim Marous, Owner & Host of the “Banking Transformed” podcast, Owner & CEO of the Digital Banking Report, and Co-Publisher of The Financial Brand.

This time around, Jim rejoins host Tim Rutten and Backbase Founder & CEO Jouk Pleiter as they dive deeper into key strategies for managing change and driving value in the banking industry.

Tune in to explore next-level insights about overcoming legacy leadership challenges, winning market share back from neobank competitors, and creating tailored value propositions that will delight your customers.

–

Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter

-> Tim Rutten

-> Jim Marous


Step into the future of finance -> Check out our content hub


Timestamps

(00:00) – Welcome to the ‘Banking Reinvented’ podcast

(00:46) – Achieving organic growth while reducing costs

(07:57) – The power of a growth platform

(10:44) – Soaring numbers of system solution providers

(18:12) – Jouk’s tips for changemakers

(21:36) – Lessons learned from leading banks in North America

(23:06) – Killing the traditional banking mindset

(27:07) – Unlocking growth mode to overcome neobank challengers

(34:22) – Key takeaways

(36:53) – Final points from Jim

(39:52) – Clarifying core modernization vs. banking modernization

(45:45) – Episode wrap-up

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2 weeks ago
46 minutes 5 seconds

Banking Reinvented
The state of banking in the US: a chat with Jim Marous

Episode 41 of “Banking Reinvented” kicks off a two-part series featuring global banking influencer Jim Marous, Owner & Host of the “Banking Transformed” podcast, Owner & CEO of the Digital Banking Report, and Co-Publisher of The Financial Brand.

Jim joins host Tim Rutten and Backbase Founder & CEO Jouk Pleiter for a discussion about the state of banking in the US — including tips for overcoming key modernization challenges, moving from risk avoidance to risk management, and becoming the primary financial relationship for customers.

Tune in to hear from one of the banking industry’s pre-eminent thought leaders and get actionable insights that will help your bank ensure your digital transformation is a success.

–

Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter

-> Tim Rutten

-> Jim Marous


Step into the future of finance -> Check out our content hub


Timestamps

(00:00) – Welcome to the ‘Banking Reinvented’ podcast

(01:06) – Introduction to Jim Marous

(02:40) – The state of banking in the US

(07:23) – Recommendations for accelerating digital transformation

(10:53) – From risk avoidance to risk management

(13:58) – Modernizing the core vs middleware

(23:12) – Differentiating through value orchestration

(30:03) – Episode wrap-up

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3 weeks ago
30 minutes 35 seconds

Banking Reinvented
Banking with the human touch: a conversation with Arbuthnot Latham’s Dan Dagg

Episode 40 of Banking Reinvented examines the importance of the human touch in banking — and how financial institutions can complement it with cutting-edge technology.

In this episode, host Tim Rutten is joined once again by Backbase Founder & CEO, Jouk Pleiter, as well as Dan Dagg, Chief Operating Officer at Arbuthnot Latham. Together, they discuss supercharging relationship managers with AI and other tech solutions, harnessing data to enable omnichannel customer experiences, and reinventing operating models to improve customer-centricity.

Tune in to hear their takes on the future of financial services — and how a platform model can help tie everything together.

–

Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter

-> Tim Rutten

-> Dan Dagg


Step into the future of finance -> Check out our content hub


Timestamps

(00:00) – Welcome to the ‘Banking Reinvented’ podcast

(00:32) – Introduction to Dan Dagg and Arbuthnot Latham

(01:20) – Client expectations with digital experiences

(04:31) – Combining digital and human-centric experiences

(07:35) – Supercharging relationship managers with AI/technology

(11:58) – Adjusting banking strategy for different generations

(13:58) – Ideal operating models for the future

(23:49) – Change management for relationship managers

(29:21) – Key takeaways

(33:45) – Episode wrap-up

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1 month ago
34 minutes 3 seconds

Banking Reinvented
Women driving the fintech revolution: banking challenges, opportunities, and next steps

Episode 39 of Banking Reinvented, recorded live at ENGAGE Dubai, brings together the women shaping the future of fintech across the Middle East, Africa, and beyond — sharing their insights on how inclusivity, resilience, and leadership can redefine the industry.

In this episode, panel host Heidi Custers (Backbase) sits down with inspiring banking leaders Likeleli Monyamane (Standard Bank Group), Ghazal AL Sakaal (Mashreq), Fatima Mansoor, (SICO Bank), and Sepo L. Haihambo (FNB Namibia). Together, they discuss the state of female leadership in fintech, the obstacles women continue to face, and the opportunities that lie ahead.

Tune in to hear how these experts are reimagining the future of finance — and why gender inclusivity is not just a social imperative, but a commercial one.


Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Heidi Custers

-> Likeleli Monyamane

-> Ghazal AL Sakaal

-> Fatima Mansoor

-> Sepo L. Haihambo


Step into the future of finance -> Check out our content hub


Timestamps

(00:00) – Introduction to the panel

(04:06) – Cultural barriers in fintech

(06:00) – Breaking leadership stereotypes

(09:12) – Main challenges for female entrepreneurs

(10:04) – Why inclusion in fintech is essential

(14:04) – Investing in female-led ventures

(17:36) – Bank support and mentorship

(20:03) – The future of fintech in MEA

(25:11) – Breaking barriers in leadership

(32:12) – Empowering female investors

(37:06) – Final reflections and advice

(41:44) – Episode wrap up

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1 month ago
41 minutes 58 seconds

Banking Reinvented
From heritage to high-tech: reinventing building societies for the digital era

Episode 38 of “Banking Reinvented” explores how building societies in the United Kingdom are staying competitive by blending traditional approaches with cutting-edge digital tech.

In this episode, host Tim Rutten and Backbase Founder & CEO Jouk Pleiter are joined by Simon Broadley, Chief Commercial Officer at Furness Building Society. Together, they explore how building societies can innovate while staying true to their community-focused mission.

Tune in to learn how building societies can modernize their systems, create a cohesive brand experience across digital and physical channels, and collaborate with each other to accelerate industry-wide innovation.


Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

-> Simon Broadley


Step into the future of finance -> Check out our content hub


(00:00) - Introduction 

(01:28) - What are building societies?

(03:11) - Balancing heritage and modernization

(05:49) - Tech shift: from back-office to customer experience

(07:26) - Why building societies choose partnerships over in-house tech

(10:45) - Keeping branches relevant in a digital world

(14:27) - Expanding beyond savings and mortgages

(17:59) - Why all generations still value human interaction

(24:07) - How building societies collaborate

(28:35) - The case for collective innovation

(33:26) - Vision for financial hubs

(35:57) - Key takeaways

(38:04) - Episode wrap up

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1 month ago
38 minutes 17 seconds

Banking Reinvented
Disrupting the disruptors: how banks are taking on fintech

Episode 37 of “Banking Reinvented,”which was recorded live at ENGAGE Dubai, explores how neobanks are challenging traditional institutions with agile, customer-centric models — as well as how banks can fight back.

In this episode, panel host Ali Nanji is joined by some of the top minds in Middle Eastern and African banking: Dr. Ahmed Darwish Elsayed (Bank Al Bilad), Abdullah Alwabel (Banque Saudi Fransi), Sherif Elbehery (Misr Digital Innovation), Dr. Ali Al Shekaili (National Bank of Oman), and Yves Soumelong (United Bank for Africa). 

Tune in to learn how banks can navigate the evolving landscape in MEA and beyond, leveraging unique strategies to stay relevant and competitive — including overcoming regulatory hurdles, adapting to local needs, and creating partnerships that deliver real value.


Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Ali Nanji 

-> Dr. Ahmed Darwish Elsayed

-> Abdullah Alwabel

-> Sherif Elbehery

-> Dr. Ali Al Shekaili

-> Yves Soumelong


Step into the future of finance -> Check out our content hub

(00:00) - Introduction

(0:44) - Speaker intros

(2:00) - What is digital disruption?

(6:17) - What is the value of being a digital-only bank?

(11:21) - How can traditional banks remain competitive?

(16:48) - How can banks collaborate with digital challengers/fintechs?

(24:38) - How can banks manage diverse regional needs?

(31:02) - How can banks pursue customer-friendly innovation?

(36:49) - What will the industry change in the next 3-5 years?

(51:41) - Episode wrap up

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1 month ago
52 minutes 6 seconds

Banking Reinvented
Beyond the hype: real-world applications of AI in banking

Episode 36 of Banking Reinvented, which was recorded live at ENGAGE Dubai 2024, explores how financial institutions in the Middle East, Africa, and beyond are navigating the unique challenges of AI adoption.

Host Tim Rutten is joined by Backbase’s Thomas Fuss, Henning Soller from McKinsey & Company, and Yasar Yilmaz from Microsoft. Together, they discuss everything from Agentic AI to future predictions for the banking industry.

Tune in to discover actionable insights on how banks can start small, scale AI effectively, and avoid the pitfalls of outdated approaches.


Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

-> Thomas Fuss

-> Henning Soller

-> Yasar Yilmaz


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the “Banking Reinvented” podcast

(00:22) - Speaker introductions

(02:01) - Why banking executives feel unprepared for AI

(02:30) - Opportunities for AI in the Middle East

(06:42) - The ROI of AI for banks

(12:08) - Why banks in the Middle East have an adoption advantage

(18:23) - How banks are leveraging AI for operational efficiency

(24:13) - The rise of Agentic AI and its potential 

(27:21) - Predictions for the banking industry in the next 10 years

(33:01) - Episode wrap-up

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2 months ago
33 minutes 35 seconds

Banking Reinvented
Successfully implementing AI in banking: what’s working, what’s not, and what’s next

Artificial intelligence (AI) is expected to bring billions of dollars of value to the banking industry — yet while many banks are running experiments, few have successfully put them into practice.

In this episode ofBanking Reinvented, host Tim Rutten and Backbase Founder & CEO Jouk Pleiter are joined by special guest Henning Soller, Partner at McKinsey & Company. Together, they examine key strategies for ensuring banks are able to successfully adopt AI at their institution and drive real results.

Tune in to learn how to overcome regulatory hurdles and transform organizational mindsets, plus the importance of business leaders taking ownership of the implementation process.


Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

->Backbase

->Jouk Pleiter 

->Tim Rutten 

->Henning Soller


Step into the future of finance ->Check out our content hub


(00:00) - Intro

(01:18) - McKinsey research on AI’s projected impact in banking

(03:33) - What’s working vs. what’s still just an experiment

(09:49) - Why AI projects fail to scale 

(14:29) - How regulatory concerns slow AI adoption

(18:23) - Finding the right balance with AI rules

(22:08) -Why AI adoption hinges on clear data policies

(26:31) - How AI-powered agents are streamlining processes

(29:15) - Why customers struggle to embrace automation

(32:51) - Why AI success depends on business leadership

(37:08) -What’s next for AI-driven transformation

(40:50) - Episode wrap-up

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2 months ago
41 minutes 21 seconds

Banking Reinvented
Retail banking’s next chapter: primacy, personalization, and digital transformation

Episode 34 of Banking Reinvented explores the changing landscape of retail banking and how banks can secure long-term profitability.

Host Tim Rutten and Backbase Founder/CEO Jouk Pleiter are joined by special guest Max Flötotto, Senior Partner at McKinsey & Company, who is co-leading the firm's Retail and SME Banking work globally. Together, they examine the current state of retail banking, discussing “fake growth,” rising competition, and the potential of AI to transform banking operations.

Tune in to gain insights into the strategies of leading banks and learn why those investing in personalization and AI are set to win over their customers.


Curious to find out more about customer-centric banking? 

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

-> Max Flötotto


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the ‘Banking Reinvented’ podcast

(00:25) - Introduction of Max Flötotto from McKinsey

(01:54) - Record profits, interest rate tailwinds, and hidden risks

(05:04) - Why many banks’ recent success is not sustainable

(07:53) - The rise of fintechs, neobanks, and niche players reshaping the market

(10:43) - The importance of granular segmentation and personalization

(11:59) - How chatbots, automation, and modernized tech stacks improve efficiency

(17:04) - Why banks must become their customers’ primary financial partner

(24:16) - The mobile app as the new banking growth platform

(33:10) - Leadership mindset, regulatory challenges, and tech debt

(37:36) - How change-makers inside banks drive transformation

(41:34) - Key takeaways

(45:50) - Episode wrap-up

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2 months ago
49 minutes 38 seconds

Banking Reinvented
Beyond IT: how CTOs are shaping strategic leadership in banking

Episode 33 of Banking Reinvented explores digital transformation in banking, highlighting how platform-centric thinking and strategic CTOs are key to driving long-term growth.

In this episode, host Tim Rutten is joined by Mayur Vichare, Director of Strategy & Value Consulting at Backbase. Together, they discuss why banks need to transition from product-centric to platform-centric strategies, as well as the risks of overfocusing on short-term growth. They also examine how CTOs are taking on a more strategic role in shaping the future of banking.

Tune in to gain insights into the key strategies that set high-performing banks apart from laggards, with actionable insights on using the latest innovations to achieve sustainable growth.


Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

-> Mayur Vichare


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the ‘Banking Reinvented’ podcast 

(00:34) - Introduction of Mayur Vichare and his role at Backbase

(01:42) - Mayur’s reflections on how banking has evolved in recent years 

(03:59) - The challenge of IT spend versus value

(09:41) - The stark difference between leaders and laggards in banking

(12:15) - Why platform-centric thinking outpaces product-centric approaches

(15:34) - Understanding the evolving role of CTOs in banking

(17:23) - The misalignment of priorities: short-term wins versus long-term strategy

(20:13) - The barriers to digital transformation in banking 

(23:02) - Key takeaways

(25:28) - Episode wrap-up

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2 months ago
25 minutes 54 seconds

Banking Reinvented
Harnessing the untapped potential of open finance in 2025: a discussion featuring Forrester

Episode 32 of Banking Reinvented wraps up the three-part series covering Forrester’s Predictions 2025 report for banking, exploring the transformative potential of open finance and its implications for banks worldwide.Host Tim Rutten and Founder/CEO Jouk Pleiter conclude their discussion with guest speaker Huard Smith, Principal Analyst at Forrester, by looking into platform banking, embedded finance, and banking-as-a-service. They also analyze the importance of modular strategies and ecosystem partnerships, which can position banks for success in a competitive landscape.

Tune in to discover how regulatory shifts, customer-centric design, and progressive modernization empower banks to thrive in the evolving open finance industry.


Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

-> Huard Smith


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the Banking Reinvented podcast

(00:57) - Overview of open finance, platform banking, and embedded finance

(04:15) - Global regulatory trends in open finance (Asia-Pacific, Europe, North America)

(09:00) - Challenges banks face competing with fintechs

(10:20) - Improving customer experiences with modular banking and insights

(13:45) - Using low-code tools and APIs to build products faster

(19:10) - The role of a "lean core" in driving flexibility and innovation

(25:38) - Final thoughts on overcoming legacy systems and modernization

(26:51) - Episode wrap-up

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2 months ago
27 minutes 3 seconds

Banking Reinvented
Digitally transforming to achieve operational excellence in 2025: a discussion featuring Forrester

Episode 31 of Banking Reinvented is the second in a three-part series about Forrester’s Predictions 2025 report for banking, this time focusing on the challenges and opportunities in achieving operational efficiency.

Host Tim Rutten and Backbase Founder/CEO Jouk Pleiter continue their discussion with guest speaker Huard Smith, Principal Analyst at Forrester, exploring how emerging technologies like low-code platforms, generative AI, and cloud computing are helping banks transform their modernization efforts and improve ROI.

Tune in to discover the critical role of re-architecting workflows and addressing legacy challenges to fully embrace innovation.


Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

-> Huard Smith


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the Banking Reinvented podcast

(01:05) - How digital transformation drives efficiency with AI

(02:23) - Legacy system challenges and cloud platform benefits

(05:06) - Quick cost savings vs. deeper re-architecting efforts

(09:17) - Low-code tools and generative AI as modernization accelerators

(10:03) - Generative AI’s impact on banking innovation and competition

(13:47) - Using generative AI to modernize legacy systems

(16:21) - AI-driven productivity and overcoming switching costs

(17:01) - Episode wrap-up


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3 months ago
17 minutes 14 seconds

Banking Reinvented
Tackling the erosion of banking customer experiences in 2025: a discussion featuring Forrester

Episode 30 of Banking Reinvented is the first in a three-part series exploring Forrester’s Predictions 2025 report for banking.

In this episode, host Tim Rutten is joined by Backbase Founder and CEO Jouk Pleiter, as well as guest speaker Huard Smith, Principal Analyst at Forrester. Together, they discuss one of Forrester’s predictions for 2025: the continuing decline of banking customer experiences. They also analyze strategies for overcoming legacy systems, the rise of progressive modernization, and the growing role of AI in banking.

Tune in to learn how adopting an engagement banking platform can help banks create the personalized experiences that customers now expect. 


Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

-> Huard Smith


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the Banking Reinvented podcast

(01:47) - Introduction to Huard Smith

(04:54) - What is causing organizational inertia?

(07:12) - The evolving regulatory landscape 

(11:56) - Forrester’s predictions for 2025 

(15:58) - AI and personalized customer experiences

(21:39) - Lessons from fintech disruptors 

(28:25) - The need for progressive modernization 

(33:01) - Adopting an engagement banking platform

(36:00) - Key takeaways 

(38:24) - Episode wrap-up

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3 months ago
39 minutes 5 seconds

Banking Reinvented
The new AI wave in banking operations: a discussion with Microsoft

Episode 29 of Banking Reinvented takes a closer look at how generative AI and agentic architectures are not just tools for efficiency but essential drivers for rethinking operations and enabling innovation in banking.

Tim Rutten welcomes Kathleen Woodard, who leads Microsoft’s industry advisory team for banking in the Americas. They discuss AI’s role in streamlining workflows, improving operational models, and accelerating decision-making. The conversation highlights how banks can align leadership, talent, and technology to adopt AI responsibly while navigating regulatory constraints.

Tune in to gain fresh perspectives on the transformative potential of AI and actionable insights to thrive in this pivotal era for banking.


Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 

-> Kathleen Woodard


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the ‘Banking Reinvented’ podcast

(00:38) - Introduction of Kathleen Woodard and her role at Microsoft

(01:59) - Generative AI adoption trends and Bain report insights

(05:03) - How agentic architectures transform banking workflows

(08:58) - Microsoft’s internal use of AI and productivity improvements

(10:16) - Challenges with AI adoption in banking

(19:16) - Conversational AI and hyper-personalized customer experiences

(24:43) - Risks of falling behind in the AI wave

(35:00) - A top-down and bottom-up approach to deploying AI

(33:40) - Leadership’s role in embracing AI and actionable advice

(39:18) - Episode wrap-up

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3 months ago
39 minutes 31 seconds

Banking Reinvented
AI, open finance, and the future of customer engagement: Backbase’s predictions for banking in 2025

Episode 28 of Banking Reinvented shares 6 trends that will impact the banking landscape in 2025 — and beyond.

In this episode, host Tim Rutten is once again joined by Backbase Founder and CEO, Jouk Pleiter. Together, they discuss the company’s top 6 predictions for banking in 2025, including everything from the rise of AI-driven recommendation engines to the global expansion of open finance and the expanded differentiation of servicing models.

Tune in to uncover insights from our c-suite and beyond, explore impactful trends for the year to come, and get tips for strategizing your bank’s path in 2025.


Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter 

-> Tim Rutten 


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the Banking Reinvented podcast

(01:33) - Prediction 1: The rise of AI-driven recommendation engines

(04:55) - Prediction 2: The emergence of agentic AI

(11:42) - Prediction 3: The global expansion of open finance

(14:18) - Prediction 4: The arrival of industry IPaaS

(19:41) - Prediction 5: The expanded differentiation of servicing models

(23:12) - Prediction 6: The increasing momentum of neobank challengers

(27:50) - Key takeaways

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3 months ago
30 minutes 16 seconds

Banking Reinvented
How WSECU is transforming member experiences with its digital-plus strategy

Episode 27 of Banking Reinvented explores how WSECU, a US-based credit union, is delivering more personalized member experiences by adopting a digital-plus approach.

In this episode, host Tim Rutten sits down with Ryan Brooks, Chief Digital Officer at WSECU, to discuss how the credit union balances human and digital services to meet evolving member expectations – with the help of Backbase’s Engagement Banking Platform. They also examine the challenges of managing change, integrating AI, and fostering agile innovation within banks. 

Tune in to learn how combining digital banking platforms with personalized human support and AI-driven insights can help credit unions create tailored, member-first experiences. 


Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Tim Rutten 

-> Ryan Brooks


Step into the future of finance -> Check out our content hub



(00:00) - Welcome to the ‘Banking Reinvented’ podcast

(03:00) - HSBC’s move into point-of-sale financing 

(06:19) - Changing member expectations 

(10:59) - Balancing digital experiences with a human touch

(14:18) - How WSECU transitioned to faster, member-centric digital lending

(17:24) - Blending build-vs-buy approaches

(19:46) - Lessons learnt as an early adopter

(24:52) - The opportunities that AI creates for credit unions

(28:37) - “Digital plus” approach for holistic member experiences

(30:58) - Key takeaways from WSECU’s six-year transformation journey

(31:30) - Episode wrap-up

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4 months ago
32 minutes 4 seconds

Banking Reinvented
Bridging digital gaps in wealth management: how to keep up with client expectations

Episode 26 of Banking Reinvented explores the evolving landscape of private banking and wealth management, focusing on how financial institutions can address shifting customer expectations.  

In this episode, host Tim Rutten sits down with Lennart Asshoff, Product Director of Wealth at Backbase, to discuss how private banks and wealth managers can complement traditional, relationship manager-driven services with whiteglove digital experiences. They discuss the challenges faced by institutions still operating with high cost-to-serve models and legacy systems. 

Tune in to learn how private banks and wealth managers can progressively modernize their systems to provide the digital experiences their clients demand.


Curious to find out more about customer-centric banking?Follow us on LinkedIn:

-> Backbase

-> Tim Rutten 

-> Lennart Asshoff 


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the Banking Reinvented podcast 

(02:12) - The role of cryptocurrencies in private banking 

(06:05) - Backbase’s stance on cryptocurrencies and regulatory challenges

(08:42) - Generational wealth transfer and its impact on customer expectations 

(12:35) - The digital experience gap caused by legacy systems

(17:25) - Balancing AI with human assist 

(22:45) - Digital experience as a key part of your brand 

(26:30) - Progressive modernization as a phased solution

(30:48) - Key takeaways

(33:16) - Episode wrap-up



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4 months ago
33 minutes 58 seconds

Banking Reinvented
Agentic AI: redefining banking through intelligent, personalized experiences

Episode 25 of Banking Reinvented explores how agentic AI is reshaping the banking industry, enabling banks to create personalized customer experiences and optimize their operations.

In this episode, host Tim Rutten is joined once again by Chris Shayan, Head of AI at Backbase, to explore the potential agentic AI has for the banking industry. Together, they discuss ways that banks can benefit from these agents to orchestrate complex workflows, deliver tailored experiences for each customer, and improve operational outcomes.

Tune in to learn all about agentic AI and how it’s transforming banking operations, including actionable strategies to implement this new tool at your bank.  


Curious to find out more about customer-centric banking? Follow us on LinkedIn:

-> Backbase

-> Tim Rutten 

-> Chris Shayan


Step into the future of finance -> Check out our content hub


(00:00) - Welcome to the ‘Banking Reinvented’ podcast  

(01:03) - What is agentic AI?

(04:01) - Real-world examples of agentic AI  

(08:16) - How agentic AI transitions from automation to intelligent orchestration  

(12:00) - Orchestrating multiple agents for complex banking workflows  

(17:24) - Challenges in adopting AI: legacy systems and skill gaps  

(25:05) - The role of microservices-based engagement platforms

(30:18) - Using AI to create empathetic, one-to-one banking experiences 

(33:28) - Key takeaways

(34:48) - Episode wrap-up

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4 months ago
36 minutes

Banking Reinvented
In the weekly “Banking Reinvented” podcast, host Tim Rutten welcomes Backbase CEO and founder Jouk Pleiter and other senior banking leaders to explore how banks can go beyond survival and progressively modernize their operations. Learn more about the importance of Engagement Banking, the impact of AI, the challenges of re-architecting legacy banking systems to match customer-centric models, and much more. Tune in each week to get valuable insights into the future of banking. Explore more resources in the Banking Reinvented content hub: https://tinyurl.com/Backbasedotcom