How more than a century of one family's bootstrap ingenuity and shrewd marketing built the iconic Pappy Van Winkle brand.
In 2022, at Sotheby's in New York, Pappy Van Winkle's 23-Year-Old Family Reserve went for a jaw dropping $52,500 blowing past pre-sale projections and far beyond anyone's expectations.
In this episode, we'll cover: the story behind the rise of Pappy Van Winkle, from its humble beginnings to its reimagining in the 1980s. Pappy's brand promise which has informed four generations of bourbon making. And the steps Pappy's grandson, Julian Van Winkle III, took to position his premium aged wheated bourbon for success.
This is AudioPost Episode 9: Whip-smart marketing behind the world's most iconic bourbon, Pappy Van Winkle.
Full text edition here: https://loyelmedia.com/pappy-van-winkle-worlds-most-sought-after-bourbon-brand/
Welcome to AudioPost, the audio series for hands on entrepreneurs with bite-sized, sound marketing tips and strategies for growing your business. Each episode includes companion articles + links to bonus content to help you align your marketing with your top business goals.
AudioPost is written and produced by Loyel Media. We help you leverage the power of media to successfully market your business.
Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review.
The Golden Age of Advertising had its heyday in the 1960s and 70s when three-martini-lunches were the norm, and larger-than-life personalities pitched big ideas that turned the industry on its head.
Ad industry giants Bill Bernbach, David Ogilvy, Mary Wells Lawrence, and Leo Burnett, among others, ushered in the 1960s Creative Revolution and put creative practices in place we still use today.
In this episode, we'll cover: advertising giants from the Creative Revolution, solid fundamentals developed at the height of the Golden Age of Advertising, expert tips for creative ad copy, leveraging your chosen medium, and how to make your ads persuasive and effective.
This is AudioPost Episode 8: Expert Tips from the Golden Age of Advertising
Full text edition here: https://loyelmedia.com/good-creative-ad-copy-essentials-expert-tips-golden-age-of-advertising/
AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business.
Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review.
Because of how our brains work—human instincts will play a central role in the success of your advertising. Science tells us humans make 95% of their buying decisions in the subconscious mind.
The human brain sifts through thousands of messages each day. It uses shortcuts—to pick up on anything that stands out, heightens our emotions, or catches us off guard—ingrained behaviors that came about many thousands of years ago to help our ancestors survive.
Insights into human behavior help us understand what drives consumer decisions, why we respond the way we do, and how to make the most of the time businesses have with their prospective customers.
We'll focus on proven principles of human behavior which can step up your advertising's impact and, ultimately, the success of your marketing campaigns.
In this episode we'll cover:
This is AudioPost Episode 7: Principles of Human Behavior in Advertising
Full-text edition here: https://loyelmedia.com/make-ads-irresistible-with-these-science-based-hacks/
AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business.
Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review.