Pappy Van Winkle: The World's Most Sought-After Bourbon Brand

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AudioPost

Loyel Media

9 episodes

4 months ago

Media marketing know-how, in about 10 minutes, so even if you’re short on time—you can amp up your game. Welcome to AudioPost, the media marketing podcast that’ll help you promote and grow your business like a pro. Get bite-sized business marketing tips + insights when you want it. We’ll talk strategy, tech, and the media platforms that make it all go. Each episode includes links to BONUS content you can use to align your marketing with your boldest business goals. Put the power of media to work for your business. AudioPost is written and produced by Loyel Media.

All content for AudioPost is the property of Loyel Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Pappy Van Winkle: The World's Most Sought-After Bourbon Brand

AudioPost

16 minutes

1 year ago

Pappy Van Winkle: The World's Most Sought-After Bourbon Brand

How more than a century of one family's bootstrap ingenuity and shrewd marketing built the iconic Pappy Van Winkle brand.

In 2022, at Sotheby's in New York, Pappy Van Winkle's 23-Year-Old Family Reserve went for a jaw dropping $52,500 blowing past pre-sale projections and far beyond anyone's expectations.

In this episode, we'll cover: the story behind the rise of Pappy Van Winkle, from its humble beginnings to its reimagining in the 1980s. Pappy's brand promise which has informed four generations of bourbon making. And the steps Pappy's grandson, Julian Van Winkle III, took to position his premium aged wheated bourbon for success.

This is AudioPost Episode 9: Whip-smart marketing behind the world's most iconic bourbon, Pappy Van Winkle.

Full text edition here: https://loyelmedia.com/pappy-van-winkle-worlds-most-sought-after-bourbon-brand/

Welcome to AudioPost, the audio series for hands on entrepreneurs with bite-sized, sound marketing tips and strategies for growing your business. Each episode includes companion articles + links to bonus content to help you align your marketing with your top business goals.

AudioPost is written and produced by Loyel Media. We help you leverage the power of media to successfully market your business.

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