The podcast for normal people who want to do abnormal things.
Hey, I am Pete Laverick, an Ex-professional athlete living a pretty normal life in Hong Kong. I talk to people who many of us view as 'abnormal', or having achieved abnormal things.
I want to know if these 'abnormal' people are that much different from the rest of us, what was it that made them go from being normal people, living normal lives, to wanting to do something completely different and make that first step outside of their comfort zone.
The podcast for normal people who want to do abnormal things.
Hey, I am Pete Laverick, an Ex-professional athlete living a pretty normal life in Hong Kong. I talk to people who many of us view as 'abnormal', or having achieved abnormal things.
I want to know if these 'abnormal' people are that much different from the rest of us, what was it that made them go from being normal people, living normal lives, to wanting to do something completely different and make that first step outside of their comfort zone.
Siobhan Haughey just won gold at the National Games — but her story started long before the headlines.
In this conversation, recorded just after the Paris Olympics, Siobhan opens up about the real life behind being Hong Kong’s most decorated athlete. She talks about the mental toll of elite sport, what it feels like to carry a city’s expectations, and how she stays grounded while constantly chasing progress.
We also talk about her path from the University of Michigan to Olympic medals, her views on psychology and pressure, and what life might look like after swimming.
This is a rare, honest look at what it takes to perform at the highest level — and how to stay human while doing it.
Subscribe on Spotify: https://open.spotify.com/show/3AeqJQTJVTfiOeo0tn09Aa?si=c140875205b349fa
Follow Abnormal on IG: / abnormalpod
In this episode, Pakhung, a world champion in rope skipping, shares his journey from a passionate athlete to a social media influencer and entrepreneur. He discusses the evolution of rope skipping as a sport, the impact of social media on its popularity, and the importance of teamwork and community in maintaining motivation. Pakhung also opens up about the pressures of competition, the significance of mental health, and his personal definition of success. He emphasizes the value of failure as a learning experience and offers advice for aspiring athletes and entrepreneurs.
Subscribe on Spotify: https://open.spotify.com/show/3AeqJQTJVTfiOeo0tn09Aa?si=f467cc42b56a48cf
Follow Abnormal on IG: https://www.instagram.com/abnormalpod/
Follow Pakhung on IG: https://www.instagram.com/pakhungjai/
Ant Haynes is one of Hong Kong’s most respected CrossFit athletes, a multiple-time CrossFit Games competitor, former Hong Kong rugby player, and co-owner of Coastal Fitness. But behind the medals and highlight reels lies a powerful story about sacrifice, burnout, and rediscovering balance.
In this episode, Ant opens up about his journey from professional rugby to CrossFit, how he built one of Asia’s top training communities, and the moment he realised that success was costing him the relationships that mattered most.
Chapters
00:00 The Cost of Athletic Pursuits
03:01 Navigating Life Changes: From Hong Kong to Dubai
05:54 The Journey from Rugby to CrossFit
09:01 Transitioning to Coaching and Business
12:00 The Evolution of CrossFit and Personal Training
15:00 The Challenges of Competing at a High Level
17:50 Programming for Longevity in Fitness
21:00 The Reality of Competition Preparation
29:47 The Pain of Preparation
31:55 Lessons from Competition
33:29 Training Adaptations and Resilience
36:52 The Evolution of CrossFit Training
39:32 CrossFit vs Other Sports
44:20 The Mental Game of Training
49:32 Shifting Priorities
55:39 Redefining Success
59:30 Legacy and Impact
01:01:18 Courage Over Comfort
🎧 Listen to the full episode on Spotify, Apple Podcasts, and YouTube.
👉 Subscribe for more conversations with people doing Abnormal things.
Follow Ant: https://www.instagram.com/anthayneshk/
Re-release: A listener favourite from the Abnormal archives
Hyrox has exploded across the world — but how did it reach Asia?
In this conversation, Gary Wan, the man responsible for bringing Hyrox to Asia, joins us to share the story behind one of the fastest-growing fitness movements on the planet.
Gary talks about how he discovered Hyrox, the early struggles of launching it in a new region, and the cultural differences that shaped its growth. From athlete psychology to building community, this episode is a blueprint for anyone who’s ever tried to take an idea global.
Whether you’re a Hyrox competitor, a business founder, or just someone who loves pushing your limits, Gary’s story will fire you up.
🎧 This is a special re-release of one of our most popular early episodes — because some stories deserve to be heard twice.
What does it really take to build a world number one?
In this episode, I sit down with Andrei Vasilevski and Anton Dubrov, the coaching masterminds behind Aryna Sabalenka, to reveal the truth about what it takes to reach, and stay at, the top of the tennis world.
From the emotional highs of Grand Slam victories to the unseen struggles behind the scenes, they share how trust, discipline, and daily 0.1% improvements turn potential into greatness.
Whether you’re chasing excellence yourself or just curious about the mindset behind champions, this is a masterclass in discipline, teamwork, and belief.
🎙️ Abnormal is the podcast for normal people doing abnormal things.
Subscribe for more stories from the world’s best performers, athletes, and thinkers.
From burnout to Bangkok, this is the story of Gabe Heck, one of the fastest-rising athletes in the Hyrox world. Known as the Beast of Bangkok, Gabe went from a corporate job in Singapore to living his dream as a full-time coach and elite athlete in Asia.
In this episode of Abnormal, Gabe shares how he rebuilt his life after injury, discovered the power of endurance sport, and created a business doing what he loves. From his training philosophy to his mindset around failure and growth, this conversation is packed with lessons for anyone looking to chase their passion, reinvent themselves, or find meaning through challenge.
Chapters
00:00 Introduction to Gabe Heck: The Beast of Bangkok
01:20 Gabe's Journey in Hyrox
04:47 Life in Bangkok: The Unexpected Move
10:09 Transitioning to Full-Time Coaching
14:31 The Decision to Pursue Coaching and Racing
16:41 Building a Brand Through Racing
20:14 Balancing Competition and Coaching
22:41 The Pain of Hyrox: A Unique Challenge
25:53 Understanding Variables in Hyrox Racing
27:29 Optimizing Training for Hyrox
30:39 Building an Aerobic Base: The Long Game
32:01 The Role of Genetics in Athletic Performance
34:58 Age and Experience in Hyrox Competitions
39:04 Balancing Strength and Endurance Training
41:12 Mental Health and Overtraining in Sports
45:58 Finding Personal Motivation in Athletic Endeavors
50:50 The Joy of Coaching and Client Success
56:07 Lessons Learned from Personal Struggles
01:01:06 Creating Urgency and Taking Action in Life
Follow Gabe on Instagram: https://www.instagram.com/gabeheck/
Ben Cullen, aka Benny Cee, is a DJ, producer, entrepreneur, and MC whose energy seems limitless. But his journey hasn’t been easy. From arriving in Hong Kong with nothing, struggling to pay rent, and even eating bananas for dinner because he couldn’t afford food, to now DJing in Ibiza, MCing for global Hyrox events, and running successful businesses, Ben’s story is one of resilience, positivity, and relentless drive.In this episode of Abnormal, Ben shares the highs and lows of building a brand, the “back against the wall” mentality that shaped him, what it really takes to balance multiple careers, and why he believes in going all in on your dreams. Whether you’re chasing a business, a creative career, or just looking for motivation to push through tough times, this episode will inspire you to keep moving forward.
Chapters
00:00 Introduction to Benny Cee: The Unstoppable Force
02:22 Current Endeavors: Balancing Business and Music
04:03 Vision for the Future: Dreams and Aspirations
06:39 The Hyrox Experience: Energy and Engagement
08:34 Unexpected Opportunities: The Journey to Hyrox
10:51 Traveling the World: A Life of Adventure
13:11 Contradictions of Lifestyle: Balancing Routine and Freedom
16:17 Sacrifices and Investments: The Cost of Ambition
18:40 The Role of a Business Coach: Guidance and Growth
24:33 Creative Trap Doors: Merging Music and Fitness
30:39 Navigating Business Ideas and Personal Aspirations
35:15 Building a Personal Brand: The Journey of Benny Cee
40:10 The Creative Process Behind Benny Cee's Music
42:42 Reflections on Struggles and Growth in Hong Kong
49:25 Lessons Learned from Hard Times
52:41 The Back Against the Wall Mentality
58:54 Legacy: Hard Work and Uplifting Others
Follow Benny on IG: https://www.instagram.com/bennyxcee/
Josh Li went from working as a personal trainer in London to building two fast-growing businesses across Asia, the Middle East, and now the U.S. — Nutrition Kitchen and OnePT.
In this episode, Josh opens up about the risks he took, the lessons learned from building companies with almost no starting capital, and the brutal reality of entrepreneurship when your back is against the wall. From surviving the war-driven food price surge of 2022 to managing over 90 trainers worldwide, Josh shares the sacrifices, grit, and vision it takes to grow an international business without outside funding.
Chapters
00:00 Introduction to Josh Li and His Journey
02:53 The Birth of Nutrition Kitchen
05:52 The Evolution of OnePT
09:01 Facing Challenges and Learning from Setbacks
11:56 Navigating Business Growth and Capital Decisions
15:11 Customer Experience and Product Improvement
17:53 Building a Strong Team and Identifying Talent
20:56 Advice for Aspiring Entrepreneurs
23:59 Future Aspirations and Business Vision
31:33 Pushing Boundaries and Long-Term Goals
32:25 Entering the US Market: Strategies for Success
35:17 Finding the Right Trainers: Quality Over Experience
37:44 Maintaining Standards Across Global Expansion
40:23 Encouraging Employee Growth and Independence
41:18 Navigating the Challenges of Entrepreneurship
43:13 Growth Targets: The Road to 20+ Gyms
46:02 The Hectic Life of a Founder
49:03 The Importance of Routine and Self-Care
50:28 The Role of Mentorship in Business Growth
54:04 Surrounding Yourself with Like-Minded Individuals
58:52 Legacy: Building a Positive Company Culture
01:00:17 Taking Action: The Key to Abnormal Achievements
Check out OnePT: https://onepersonaltraininghk.com/
Check out Nutrition Kitchen: https://nutritionkitchenhk.com/
Marc Hofmann’s story is one of passion, persistence, and creating meaning through hospitality. Arriving in Hong Kong a decade ago with little experience, Marc started as an intern at Black Sheep Restaurants — cutting bread and learning the ropes. Ten years later, he’s the Managing Director and co-creator of Jean-Pierre, one of Hong Kong’s most exciting new restaurants.In this episode, Marc shares the journey from intern to restaurateur, the sacrifices behind the glamour of dining, and the deeply personal story of naming Jean-Pierre after his father. We talk about French and Hong Kong dining cultures, the pressures of running restaurants in one of the most competitive markets in the world, and what it really takes to build a team and a concept that lasts.This is a conversation about food, culture, resilience, and why hospitality is as much about people and stories as it is about plates and menus.Chapters00:00 Introduction to Black Sheep Restaurants and Mark Hofmann03:04 Mark's Journey with Black Sheep Restaurants06:13 The Birth of Jean-Pierre08:54 The Personal Touch Behind Jean-Pierre11:50 Creating the Atmosphere and Culture at Jean-Pierre15:02 Business Insights and Early Success of Jean-Pierre17:57 Challenges and Sacrifices in the Restaurant Industry21:12 Feedback and Growth in Hospitality31:20 Navigating Feedback in the Restaurant Industry33:03 Cultural Influences on Dining Experiences37:00 The Importance of Family and Heritage in Culinary Arts39:07 Building a Restaurant with Heart and Team Spirit43:11 Lessons Learned from Challenges in the Hospitality Sector46:56 Embracing Creativity and Innovation in Restaurant Concepts51:03 The Value of Consistency in Dining Experiences55:08 Reflections on Legacy and Personal Growth57:10 Advice for Aspiring Entrepreneurs
Nic White has lived the highs and lows of professional rugby. The Wallabies scrum-half with over 70 Test caps has played all over the world, won trophies in Europe, and helped Australia to famous victories — including beating the British & Irish Lions and breaking South Africa’s 62-year Ellis Park hoodoo.In this episode, Nic opens up about announcing his retirement only to be called back days later, the pressure of representing Australia during tough times, and the lessons he’s learned from both success and failure. He shares candid stories about the realities of professional sport, the importance of family, the transition athletes face after retirement, and what resilience really looks like on and off the field.Whether you’re a rugby fan or just someone chasing your own “abnormal” goals, this conversation is packed with honesty, inspiration, and life lessons.
Chapters
00:00 Introduction to Nic White
00:58 Reflections on Retirement
03:58 The Emotional Farewell
09:18 The Pressure of Performance
14:28 Navigating Team Dynamics
18:20 The Low Points of 2023
21:54 Finding Balance in Life
27:01 Future Plans Beyond Rugby
32:21 The Excitement of Coaching
34:20 The Reality of Parenting and Coaching
36:41 Transitioning from Player to Coach
39:52 Team Dynamics and Personal Growth
42:37 Traits of Top Performers
45:54 The Difference Between Great and World-Class Players
49:47 Lessons from a High-Performance Career
52:39 Mindset Shifts in Performance
56:08 Feedback and Communication in High-Pressure Environments
01:02:01 Balancing Process and Results
01:05:53 Advice for Achieving Abnormal Goals
From the rugby pitch to the boardroom, Daniel Temm has lived two very different lives. After a career as a professional rugby player, he stepped away from sport and into the unknown, pouring his savings and energy into building a business from scratch. Today, he’s the CEO of Puresport, one of the UK’s fastest-growing wellness brands.This episode is about more than rugby or entrepreneurship. It’s about what it really takes to keep showing up when everything feels stacked against you, and how resilience, adaptability, and purpose can carry you further than talent ever will.
Chapters
00:00 From Rugby to Business: A Journey of Reinvention
08:12 Navigating Business with Friends: Challenges and Agreements
18:48 Building a Strong Company Culture: Lessons from Sport
25:55 Managing Highs and Lows in Business: Leadership Insights
32:52 The Importance of Consistency in Leadership
35:18 Navigating Loneliness as a CEO
36:18 The Transformational Power of Mentorship
40:00 The Journey from Sports to Business
45:00 Finding Freedom in Performance
48:29 Introducing Puresport: A New Approach to Supplements
54:32 Building Community Through Authenticity
01:00:57 Leaving a Lasting Impact: Dan's Vision
01:04:21 Advice for the Abnormal Journey
Check out Puresport: https://puresport.co/en-au
Follow Dan on IG: https://www.instagram.com/danieltemm3/
Follow Abnormal on IG: https://www.instagram.com/abnormalpod/
In this episode, Aisyah Rafaee shares her incredible journey as Singapore's first Olympic rower, discussing the challenges of crowdfunding her way to the Olympics, the pressures of competing, and her experiences with mental health and IVF. Aisyah emphasises the importance of resilience, community support, and the lessons learned from her athletic career as she transitions into coaching and navigates the complexities of family planning. Her candid reflections on the emotional toll of IVF and the societal pressures faced by women in sports provide valuable insights for listeners all over the World.Chapters00:00 Aisyah's Journey to the Olympics03:02 The Pressure of Competing06:11 Mental Resilience and Journaling09:05 Transitioning from Athlete to Coach11:52 The Road to Paris 202415:06 Finding Joy in Rowing17:56 Lessons Learned Through Rowing21:06 Core Values and Life After Sports30:01 Cultural Transition: A Move to America33:00 Navigating the IVF Journey41:51 Mental Resilience in the Face of Challenges53:50 Support Systems and Community57:59 Embracing Vulnerability and Personal GrowthCheck out Aisyah's Instagram: https://www.instagram.com/ariesyah/?hl=en
Olympic medalist and NHS doctor Philip Doyle joins the Abnormal podcast to share the unbelievable story of how he balanced saving lives with chasing Olympic glory.
Starting rowing in university, Philip went on to represent Ireland at two Olympic Games—while also working gruelling 114-hour hospital weeks, sneaking in rowing sessions at 2AM during night shifts. In this raw and powerful conversation, he opens up about pressure, burnout, building mental resilience, and the mindset needed to push beyond limits.
From working in emergency medicine to standing on an Olympic podium, Philip breaks down the habits, mindset, and philosophy that kept him going when most people would quit. He also shares his “four-legged stool” framework for balance, and the unusual motivation that fuels his training (hint: it involves Ben & Jerry’s).
If you're interested in high performance, elite sport, overcoming excuses, or simply want to hear one of the most inspiring stories of discipline and consistency, this episode is for you.
Timestamps
0:00 – Intro2:00 – Balancing medicine & Olympic training10:00 – Removing barriers & getting things done17:00 – When life crumbles & what to do about it34:00 – Mental toughness & the “monkey on your back”45:00 – Behind the scenes of winning an Olympic medal58:00 – Life after the Olympics & moving the goalposts1:04:00 – Advice for anyone chasing an “abnormal” goal
Andrew Glaze is a full-time firefighter, ultramarathon runner, and one of the most consistent endurance athletes on the planet, with a streak of running 100+ miles per week for over 280 consecutive weeks.In this raw, powerful conversation, Andrew shares how running helped him overcome trauma, cope with PTSD, and find peace through pain. We talk about the mindset it takes to run for hours on end, balancing family with extremes, and how movement became his therapy.Whether you’re a runner, a first responder, or just someone looking for a reason to keep going, this one will stick with you.
Chapters
00:00 Introduction to Andrew Glaze's Journey
03:00 The 281-Week Streak: Consistency and Mindset
05:46 Overcoming Obstacles: Injury and Recovery Strategies
09:07 The Impact of COVID-19 on Running and Mental Health
12:12 Recovery Protocols: What Works for Andrew
15:06 Personal Philosophy on Training and Time Management
18:03 Running as a Lifesaver: Andrew's Transformation
21:10 Final Thoughts and Advice for Aspiring Runners
23:59 The Turning Point: From Struggles to Strength
30:04 The Power of Movement: Exercise as Medicine
33:35 Mental Health and Ultra Running: Finding Peace in Pain
40:08 The Journey of Self-Discovery: Lessons from Life and Running
50:00 Building Resilience: Overcoming Mental Barriers
57:07 Spreading Positivity: The Ripple Effect of Kindness
FREE Goal Setting Framework: https://www.petelaverick.com/product-page/the-abnormal-discipline-code-your-no-bs-blueprint-to-crushing-goals
In this episode of Abnormal, I welcome back elite athlete James Kelly to discuss the evolving world of Hyrox, the potential for it to become an Olympic sport, and the intricacies of training for both Hyrox and marathons. We delve into the importance of understanding training loads, the significance of zone 2 training, and the 80-20 rule in fitness. JK shares insights on coaching beginners, the balance between motivation and accountability, and reflects on his recent experiences at the World Championships.
Chapters
00:00 Introduction to Hyrox and Elite Training
05:53 Training Loads and Marathon Preparation
11:47 Understanding Zone Two Training
21:04 The 80-20 Rule in Training
26:52 Blueprint for Training a Beginner for Hyrox
33:35 Balancing Running and Strength Training
40:14 Understanding Motivation and Consistency
51:32 Reflections on the World Championships
58:30 Post-Competition Recovery and Future Goals
In this episode of Abnormal, I sit down with Wales and British & Irish Lions winger Alex Cuthbert, one of rugby’s most explosive and experienced players.From the high-pressure moments of Lions tours to the personal challenges of injury, criticism, and mental health, Alex opens up like never before.We explore what it takes to stay at the top, how he rebuilt confidence after hitting rock bottom, and why he still plays with passion and perspective today.This is a raw, powerful insight into the real life behind elite performance, not just for rugby fans, but for anyone chasing growth through adversity.
Chapters
00:00 Introduction to Abnormal and Alex Cuthbert
02:36 Memories of the British and Irish Lions Tour
09:22 The Off-Field Experience of a Lions Tour
15:16 The Pressure of Selection and Being Dropped
22:40 Lessons Learned from Setbacks
25:38 Post-Lions Career and Managing Expectations
29:57 Overcoming Confidence Issues and Social Media Impact
32:03 Transforming Mindset: From Negativity to Positivity
34:01 The Role of Mental Coaching in Sports
36:51 Experiencing the Pressure of Professional Sports
40:17 Overcoming Adversity: Injuries and Comebacks
45:44 Navigating Life After Rugby: A New Chapter
47:39 Building a Media Career: Insights and Experiences
51:27 The Future of Media and Sports in Wales
55:16 Creating a Positive Media Environment
57:32 Legacy: How Do You Want to Be Remembered?
58:56 Advice for Pursuing Abnormal Paths
In this episode of Abnormal, I sit down with Swiss endurance swimmer and ocean activist Noam Yaron, who’s attempting the longest open-water swim in a wetsuit — a grueling 180km journey from Calvi to Monaco.
We dive into his 5 day non-stop swim, hallucinations, swimming while asleep, and encounters with sharks, jellyfish, and whales — all in the name of marine preservation.
Noam shares why he believes sport can spark global change, how he handles failure, and why the fight to protect the Mediterranean Sea matters to all of us.This is more than a story about endurance, it’s a lesson in resilience, purpose, and how one “normal guy” is doing something abnormally bold to change the world.
🌊 Support Noam’s mission and become a co-owner of the swim at: calvi-monaco.com
Chapters
00:00 Introduction to Noam Yaron and His Mission
10:49 The Challenge of the 180km Swim
21:55 Innovative Techniques for Endurance Swimming
30:06 Changing the Rules of Open Water Swimming
33:30 Environmental Awareness Through Sports
36:14 Triathlon for Biodiversity
38:11 Mental Challenges in Extreme Sports
39:04 Team Dynamics in Open Water Swimming
41:21 Connection with Marine Life
45:28 Raising Awareness for Ocean Conservation
47:21 Collaborative Philanthropy for Environmental Causes
50:57 Building a Community for Change
52:19 Sustainable Practices for Ocean Health
57:25 Individual Impact vs. Corporate Responsibility
01:01:24 Finding Balance in Environmental Advocacy
01:09:36 Trusting Yourself in Unconventional Paths
In this episode of Abnormal, I interview Cherie Walker, head coach of Cirque du Soleil, who shares insights into the unique challenges and rewards of coaching elite performers. We discuss the rigorous training processes, the importance of character development, and the cultural dynamics within a diverse team of artists.
Chapters00:00 The Art of Performance Selection02:54 Training the Unseen Skills06:06 Behind the Curtain: Coaching Dynamics08:52 The Role of Trust in Performance12:02 Cultural Dynamics in a Diverse Team15:12 Building Trust and Communication18:01 Navigating Challenges with Elite Athletes20:51 Influence Beyond the Stage25:24 The Social Side of Performance29:11 Pushing Boundaries in Performance30:08 Understanding Risk in Performance Acts31:11 Stability vs. Risk in Shows32:29 The Journey of Skill Acquisition35:03 The Importance of Early Training36:22 The Collective Effort of Performance37:04 Maintaining Group Culture38:20 The Rewards of Coaching39:36 Life on the Road41:27 Longevity in Performance Careers44:40 Advice for Pursuing Abnormal Goals
FREE Goal-Setting Template: https://www.petelaverick.com/product-page/the-abnormal-discipline-code-your-no-bs-blueprint-to-crushing-goals
In this episode of Abnormal, I interview Kaat Dumarey, a performer with Cirque du Soleil, who shares her incredible journey from gymnastics to the world-renowned circus. Kaat discusses the adrenaline rush of performing, the rigorous training and discipline required in gymnastics, and the transition to life as a Cirque du Soleil artist. She reflects on the challenges of touring, the importance of critical thinking, and her aspirations for the future.
Chapters
00:00 Introduction to Cirque du Soleil and Kaat Dumarey
06:09 The Thrill of Performance and Safety Protocols
12:55 Kaat's Journey from Gymnastics to Cirque du Soleil
19:54 Achievements and Challenges in Competitive Gymnastics
24:55 Transitioning to Cirque du Soleil: The Path Ahead
30:52 Life on the Road as a Cirque Performer
32:20 Life as a Performer: Balancing Diet and Routine
34:23 The Minimalist Lifestyle of a Circus Artist
35:57 Experiences Over Material Possessions
37:21 Navigating Life During the Pandemic
39:17 Adapting to a Chaotic Lifestyle
41:00 The Challenges of Live Performance
42:52 Training and Coaching in Cirque du Soleil
45:18 Future Aspirations and Career Longevity
47:02 Exploring New Disciplines in Circus
48:19 The Unique Challenges of Circus Acts
49:38 Training Dynamics Within the Circus
50:52 The Role of Coaching and Feedback
52:55 Choosing a Circus Discipline to Train
56:30 Experiencing Hong Kong: A Performer’s Perspective
01:00:19 Legacy and Future Aspirations
01:02:38 Advice for Pursuing Abnormal Dreams
Kaat's Instagram: https://www.instagram.com/kaat_dumarey/
FREE Goal-Setting Template: https://www.petelaverick.com/product-page/the-abnormal-discipline-code-your-no-bs-blueprint-to-crushing-goals
In this episode of Abnormal, I interview Delphine Dultzin, co-founder and CEO of On The List, a members-only flash sales platform that addresses the issue of unsold luxury inventory. The conversation delves into consumer behaviour, the operational model of the business, and the significance of offline events in the luxury retail space. Delphine also discusses the balance between personal and professional life as an entrepreneur and offers valuable advice for aspiring business owners.
Chapters
00:00 Introduction to On The List
06:36 Challenges in Securing Initial Partnerships
09:42 Understanding the Luxury Fashion Industry
13:32 Risk Management and Unsold Stock
16:29 Legislation and Environmental Impact
18:34 Membership Model and Consumer Behaviour
23:30 Revenue Model and Brand Partnerships
26:18 Adapting to Brand Needs and Market Changes
30:45 Importance of Offline Events
31:59 Navigating Online and Offline Sales in Luxury
33:16 Market Competition and Differentiation Strategies
35:51 Focus on Asia: Opportunities and Challenges
37:09 Entrepreneurial Mindset and Influences
38:50 Business Environment: Hong Kong vs. France
39:59 Taking the Leap: When to Commit to Entrepreneurship
42:18 Complementary Skills in Business Partnerships
43:20 Overcoming Challenges and Learning from Failure
47:56 Advice for Future Entrepreneurs
51:59 Balancing Business and Personal Life
55:17 Future Vision: Growth and Sustainability
Check out On The List: https://www.onthelist.com/HK/en